Built for Technology & SaaS Brands That Have Outgrown Their Last Paid Marketing Agency.
The fastest-scaling New York SaaS and software companies aren't raising bigger ad budgets — they're targeting decision-makers with precision, aligning paid media to actual sales cycles, and converting traffic at 3–5x the market average.
8 of our last 10 technology & saas clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Paid Marketing doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Paid Marketing” phase. They know it works. They want it done properly.
New York technology & saas is a different game.
We’ve run Paid Marketing here. We know what it takes.
New York tech companies waste $4.8M per month on unstructured LinkedIn and Google Search campaigns
New York's technology sector — spanning fintech, SaaS, software development, AI, cybersecurity, and proptech — generates over $180 billion in annual revenue and attracts 35% of all US venture capital. Yet 72% of New York tech companies running paid media are operating with generic audience targeting on LinkedIn, broad keyword bidding on Google Search, and zero attribution between paid ads and actual sales cycles. The tech companies winning in NYC paid media aren't outspending competitors; they're aligning paid spend to sales intent, decision-maker targeting, and account-based marketing that competitors haven't operationalised yet.
The 3 places New York technology & saas brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 technology & saas brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
No connection between paid media and actual CRM pipeline; LinkedIn campaigns targeting too broad; Google Search campaigns using generic keywords with low intent signals; sales saying 65% of paid leads were unqualified
Integrated all paid media platforms with their Salesforce instance, implementing closed-loop attribution that connected every lead to opportunity stage and deal outcome
— Sarah M.
VP Marketing, Manhattan HR Tech SaaS
Read the full case study →BEFORE → AFTER
Cost per Qualified Lead (Attribution-Verified) · BEFORE
$140
Cost per Qualified Lead (Attribution-Verified) · AFTER
$42
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Paid Marketing has ever made sense to them.
From audit to measurable growth, step by step
Within 4–6 months, New York tech clients typically generate 2–4x increase in qualified pipeline at 40–60% lower cost per opportunity — with a clear channel attribution model that guides confident budget scaling and board reporting.
Paid Media Audit + Sales Alignment
We audit your current Google Search, LinkedIn, and display campaigns — then interview sales to understand actual conversion paths, sales cycle length, and deal value. Most New York tech companies have never aligned their paid media structure to their actual sales process.
CRM Integration & Attribution Setup
We integrate your paid media platforms with your CRM (Salesforce, HubSpot, Pipedrive) and implement closed-loop attribution that connects every ad impression to pipeline created and deals closed. This is non-negotiable for tech company decision-making.
Google Search Restructure + Account-Based Campaign Build
We rebuild Google Search campaigns around buyer intent tiers and account lists. For enterprise deals, we build account-based Google Search and LinkedIn campaigns targeting your specific target accounts with customised messaging.
LinkedIn Optimisation + Lead Quality Filtering
We restructure LinkedIn campaigns around lead qualification signals — job title, company size, industry, seniority — and implement real-time lead scoring that helps sales prioritise. We also build LinkedIn retargeting sequences for warm leads who engaged but didn't convert.
Monthly Attribution Reporting & Scale Recommendations
Monthly reporting on actual pipeline created, deal value, and revenue attribution by channel — with clear recommendations on where to scale budget (high-performing channels) and where to reduce spend (low-quality lead sources). We report on profit contribution, not platform vanity metrics.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a New York technology & saas brand
The median technology & saas client after 6 months
See how New York tech companies are generating 2–4x more qualified pipeline from the same ad budget — with account-based marketing tactics, attribution setup, and channel mix strategies used by fast-scaling SaaS and software startups.
Median result across 12 technology & saas Paid Marketing case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“We'd been paying a premium for a 'strategic' agency that was running auto-bidding with a nice deck attached. The comparison when we switched was embarrassing.”
Nina P.
Head of Growth · SaaS Company, $7M ARR
“We were spending $45K/month on Google Ads with a 1.8x ROAS. Within 90 days, same budget, 3.4x. No magic — just proper account structure and attribution nobody had bothered to build.”
Alex C.
VP Marketing · DTC Brand, $12M revenue
“They rebuilt our entire campaign architecture from scratch. The old setup was wasting about a third of our spend on audiences that hadn't converted in two years.”
Rachel N.
CMO · B2B Tech
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How much should a New York SaaS company spend on paid media per month?
For meaningful volume and machine learning optimization, we recommend $8,000–$15,000/month minimum ad spend. Most of our NYC tech clients scale to $25k–$60k/month within 6 months as cost per opportunity improves and pipeline compounds.
Is Google Search or LinkedIn Ads better for B2B tech companies?
Both serve different roles. Google Search captures existing demand — people actively searching for solutions. LinkedIn creates demand and builds awareness — reaching decision-makers who don't know you yet. Top-performing NYC tech companies use both, typically allocating 55–65% to Google Search and 35–45% to LinkedIn, adjusting by sales cycle length and deal value.
How long is a typical sales cycle, and how does that affect paid media measurement?
B2B tech sales cycles range from 6 weeks (low-touch SMB products) to 12–24 weeks (enterprise deals). Immediate conversion metrics are misleading — we measure pipeline contribution and deal attribution instead. Most meaningful results appear at 4–6 months.
Can you set up attribution if we're using a non-standard CRM?
We integrate with all major CRMs (Salesforce, HubSpot, Pipedrive, Copper, Freshworks) and most custom systems via API. If your CRM can accept webhook data or CSV imports, we can set up attribution. We'll discuss technical feasibility in discovery.
What's the difference between broad LinkedIn audience targeting and account-based campaigns?
Broad targeting reaches millions of people vaguely matching your audience (too expensive, low conversion). Account-based campaigns target specific companies and decision-makers at those companies (higher intent, faster sales cycles, 3–5x higher close rates). For enterprise deals, account-based is mandatory.
FREE · NO COMMITMENT · 48HR TURNAROUND