Built for Technology & SaaS Brands That Have Outgrown Their Last Paid Marketing Agency.
High CPCs, poor lead quality, and LinkedIn that doesn't convert. We make every pound and dollar work harder.
8 of our last 10 technology & saas clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Paid Marketing doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Paid Marketing” phase. They know it works. They want it done properly.
Dallas technology & saas is a different game.
We’ve run Paid Marketing here. We know what it takes.
Dallas SaaS businesses lose 30% of ad spend monthly
Dallas's 110,000+ SMBs in tech and SaaS compete fiercely for attention across Google and LinkedIn, driving CPCs up 18% year-over-year. Most spend $4,000/month but see only 2–3 qualified leads. The real problem: channel selection, not budget. Finance and logistics verticals dominate paid spend, leaving room for tech innovators to capture underpriced inventory and build predictable pipeline.
The 3 places Dallas technology & saas brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 technology & saas brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Client was spending $4,200/month on Google Ads and LinkedIn but averaging $280/lead and only 12% of leads converted to SQL. CPCs on core keywords (e.g., 'logistics software') hit $11–$13. Sales team was frustrated with quality and volume.
Paused broad-match keywords; shifted 40% of budget to high-intent, long-tail keywords and competitor terms. CPCs dropped to $4.50 average.
— Marcus T.
VP Growth
Read the full case study →BEFORE → AFTER
Customer Acquisition Cost · BEFORE
$1,840
Customer Acquisition Cost · AFTER
$1,080
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Paid Marketing has ever made sense to them.
From audit to measurable growth, step by step
Within 90 days, your cost per lead typically drops 30–45%. Your sales team receives fewer but more qualified leads; your CAC becomes predictable. Within 6 months, your pipeline is built on data, not luck—and you're reinvesting savings into new channels.
Channel & Cost Audit
We analyze 90 days of your paid media spend across Google, LinkedIn, and retargeting. We identify which channels and keywords are profitable, which are bleeding budget, and where your competitors are winning. Dallas SaaS buyers follow distinct paths—we map yours.
Audience & Account Mapping
We segment your ideal customer profile into high-intent, mid-intent, and nurture tiers. For LinkedIn, we build account-based cohorts targeting decision-makers in finance, tech, logistics, and healthcare. For Google, we isolate keywords that convert to SQL, not just clicks.
Channel Strategy & Bidding
We recommend which channels to scale, pause, or shift budget toward based on Dallas market dynamics and your CAC target. We set up bid automation, seasonal adjustments, and competitive monitoring. No more guessing—every dollar aligns to your revenue goal.
Creative & Landing Page Alignment
We audit your ad copy and landing pages for message match, friction, and conversion clarity. We test variations that speak to SaaS buyer pain (ROI, integration, security). Results compound when creative and media work together.
Launch, Track & Optimize
We implement your strategy, activate new audiences, and layer in conversion tracking and lead scoring. We monitor daily performance and adjust within your first 14 days to capture early learnings. Then we shift to weekly optimization and monthly strategic reviews.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Dallas technology & saas brand
The median technology & saas client after 6 months
We analyze your Google Ads, LinkedIn, and retargeting campaigns to identify wasted spend, missed opportunities, and your fastest path to 30% lower CAC. Specific to Dallas market dynamics and SaaS buyer behavior.
Median result across 12 technology & saas Paid Marketing case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“Finally, an agency that talks about margin, not clicks. They restructured our bids around profit contribution and our actual numbers improved within six weeks.”
Tom B.
Founder · E-commerce, $5M revenue
“Google Ads was our biggest cost centre. It's now our highest-margin acquisition channel. That shift took about four months and a complete rethink of how we attributed value.”
Lisa W.
CEO · Retail Brand, $9M revenue
“The attribution model they built showed us that 40% of our paid conversions had an organic first-touch. We restructured the whole channel mix based on that one insight.”
Chris M.
CMO · Finance Brand
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How much does Omakaase's paid marketing service cost?
We work with Dallas SaaS businesses on retainers ranging $2,500–$10,000/month depending on scope, channels, and complexity. Most clients allocate their existing $4,000 ad budget to us for strategy and optimization. We also offer one-time audit projects ($2,000–$4,000) if you want to test our approach first.
Do you manage our ad spend directly, or advise only?
We do both. Typically, we set up and optimize your campaigns within your existing ad accounts (Google Ads, LinkedIn Campaign Manager, Meta). You retain full access and ownership. We handle daily management, bid adjustments, creative testing, and reporting. You decide spend levels and pause anytime.
How long before we see results?
Quick wins (cost per lead reduction, bid optimization) appear within 2–4 weeks. Meaningful pipeline shifts and SQL improvements surface in 60–90 days. Full strategy impact—new audience tiers, account-based campaigns, and creative alignment—hits its stride at 120+ days. We report monthly so you see progress.
What if our content or landing pages need work?
We audit them as part of our process and flag gaps. We can brief your internal team or copywriter, or we can collaborate on quick optimization projects (typically 2–4 weeks). Strong creative and paid media amplify each other; we ensure they're aligned before scaling spend.
Do you work with other marketing channels (content, SEO, sales enablement)?
Yes. Paid marketing is our primary specialty, but we often recommend integrated approaches—content strategy to feed retargeting, SEO for long-tail organic fill, and sales training so your team closes better. We partner with your existing vendors or bring in specialists as needed.
FREE · NO COMMITMENT · 48HR TURNAROUND