Built for Technology & SaaS Brands That Have Outgrown Their Last Social Media Agency.
Community-driven content strategy converts your audience into pipeline for sustainable growth beyond paid ads.
8 of our last 10 technology & saas clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Social Media doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Social Media” phase. They know it works. They want it done properly.
Dallas technology & saas is a different game.
We’ve run Social Media here. We know what it takes.
Dallas tech companies waste $48K yearly on unmeasured social.
Dallas's ~110,000 SMBs spend an average of $4,000 monthly on digital marketing, yet most allocate less than 15% to organic social despite its lower cost-per-lead. Technology and SaaS founders here face a specific challenge: LinkedIn presence exists but doesn't convert—while competitors in Austin and Houston scale through authentic, content-first strategies. The Design District and Uptown tech scene rewards agencies that treat social as a revenue channel, not a broadcast tool.
The 3 places Dallas technology & saas brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 technology & saas brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
LinkedIn had 800 followers with near-zero engagement. Sales team complained they had no inbound interest. Paid ads were generating leads at $187 each, unsustainably high.
Repositioned CEO as thought leader—weekly LinkedIn posts on fintech compliance trends and customer wins, not corporate announcements.
— Sarah M.
VP Marketing
Read the full case study →BEFORE → AFTER
Monthly Qualified Leads from Social · BEFORE
2–3 (paid only, high CAC)
Monthly Qualified Leads from Social · AFTER
12–15 (70% organic, 30% paid)
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Social Media has ever made sense to them.
From audit to measurable growth, step by step
After 90 days, you'll have a predictable content-to-lead engine generating 8–12 qualified conversations monthly from organic and paid social—at half the cost-per-lead of paid-only strategies. By month 6, your sales team recognizes your brand, your audience grows, and your social becomes a defensible competitive advantage.
Audit & ICP Clarity
We map your current social presence, analyze competitor strategies across Dallas tech landscape, and crystallize your Ideal Customer Profile. For SaaS, this means identifying decision-maker personas (CTOs, CFOs, ops leaders) and the objections they face.
Content & Community Strategy
We build a 90-day editorial calendar focused on three pillars: thought leadership, customer education, and community engagement. Every piece is mapped to your sales funnel—top-of-funnel awareness through mid-funnel consideration and conversion.
Content Production & Launch
Our team creates high-performing formats: LinkedIn articles, carousel posts, short-form video, case study testimonials, and educational infographics. Each asset is tested against your audience and refined for Dallas tech buyer psychology.
Paid Social Amplification & Testing
We layer targeted paid campaigns on top of organic content to accelerate reach to your ICP. Unlike spray-and-pray ad spend, every dollar is tested: audience composition, creative variations, landing page experience, and lead-scoring integration.
Measurement & Optimization Cycle
We establish a closed-loop analytics framework: social engagement → website visits → lead capture → sales conversation attribution. Monthly reviews identify top-performing content themes and reallocate budget accordingly.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Dallas technology & saas brand
The median technology & saas client after 6 months
A confidential, customized audit of your current social presence vs. your competitors and the Dallas Technology & SaaS benchmark. You'll see exactly where leads are hiding and what your team should prioritize in the next 90 days.
Median result across 12 technology & saas Social Media case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“We were posting every day with zero strategy. They cut our frequency in half, rebuilt the content system, and engagement doubled. More isn't always better.”
Tara N.
Head of Marketing · Food & Beverage, $4M revenue
“Instagram was an afterthought. It's now our second-highest revenue channel after word-of-mouth. I didn't think social could actually drive B2C revenue at this scale.”
Ben H.
CEO · Retail Brand, $7M revenue
“The content calendar process changed how our whole team thinks about marketing. We're telling a story now — not just filling a grid to look active.”
Cora M.
Brand Director · Lifestyle Brand
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How is this different from hiring a social media manager?
A social media manager executes tactics (posting, responding). We architect strategy—identifying which content converts to qualified leads, how to layer paid on organic, and how to tie every post to your sales funnel. We're the strategy + execution partner, not just the executor.
What if we're already on social but not seeing ROI?
Most Dallas tech companies post without a clear lead-generation intent. Your content might be good, but it's not designed for your ICP or mapped to your sales process. We audit what you're doing, identify the gaps, and rebuild your approach around measurable pipeline impact.
How much should we budget for paid social alongside organic?
For Dallas tech SMBs, we typically recommend $1,500–$3,000/month paired with strong organic content. This amplifies your best-performing posts to your ICP without relying on paid alone. The ratio depends on your growth stage and sales cycle—we'll model this in your strategy.
How long before we see qualified leads?
You'll see engagement and reach improvements immediately (weeks 1–4). Qualified inbound conversations typically start in weeks 6–8, once we've built audience familiarity and content proof. By month 4–6, the engine runs predictably.
Do you handle LinkedIn *and* Instagram?
Yes. For B2B SaaS, LinkedIn is the lead-generation engine; Instagram builds brand awareness and founder credibility. We customize the channel mix based on your buyer. Some clients focus 80% LinkedIn, others balance both—depends on your ICP.
FREE · NO COMMITMENT · 48HR TURNAROUND