Built for Technology & SaaS Brands That Have Outgrown Their Last Social Media Agency.
120,000 SMBs in Houston spend $3,800/month on digital—most on channels that don't close deals. We build social strategies that do.
8 of our last 10 technology & saas clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Social Media doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Social Media” phase. They know it works. They want it done properly.
Houston technology & saas is a different game.
We’ve run Social Media here. We know what it takes.
Houston Tech: Your LinkedIn isn't converting. Here's why.
Houston's Technology & SaaS sector is dominated by energy-tech and healthcare software companies competing for enterprise pipeline. Most treat social media as a content dumping ground rather than a lead-generation engine. LinkedIn dominates in your space, but without a conversion framework, visibility doesn't translate to qualified meetings. The agencies charging $1,800–$8,000/month focus on vanity metrics; the ones generating pipeline focus on intent.
The 3 places Houston technology & saas brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 technology & saas brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Post-launch, they had strong product-market fit but no visibility in their target buyer segment. LinkedIn presence was dormant, sales team spent 60% of pipeline development on cold email with 1.2% response rates. They were burning $6,200/month on Google Ads with a $380 cost-per-lead and no path to profitability.
Repositioned CEO and CTO as energy industry thought leaders with a 12-week LinkedIn content cadence focused on utility sector pain points (not product features)
— Sarah M.
VP Marketing & Growth
Read the full case study →BEFORE → AFTER
Monthly qualified pipeline from social · BEFORE
$0 (no tracking)
Monthly qualified pipeline from social · AFTER
$186,000 ARR attributed to social pipeline
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Social Media has ever made sense to them.
From audit to measurable growth, step by step
After 90 days, you own a predictable social media funnel that generates qualified pipeline, positions your team as industry authorities, and gives you a defensible competitive advantage in Houston's crowded Tech & SaaS market. You'll know exactly which content converts, which buyers engage, and how social channels contribute to closed deals.
Audit & ICP Mapping
We analyze your current social footprint, messaging, and pipeline data to identify where buyers are and what content actually moves them. For Houston Tech & SaaS, this means understanding whether your ICP is enterprise energy-tech, healthcare software, or mid-market construction tech—each requires different platforms and messaging.
Conversion Framework Design
We build the bridge between social visibility and qualified pipeline. This includes positioning your executives as thought leaders, designing content clusters around buyer intent, and mapping social touchpoints to your sales cycle.
Content & Community Build
We create and schedule high-intent content—case studies, industry insights, product demos, founder perspectives—and manage community engagement to nurture pipeline directly on LinkedIn and YouTube. Every post has a conversion goal, not just a vanity metric.
Paid Amplification & Lead Routing
We run targeted social ads to expand reach within your ICP segments and route engaged prospects into your CRM with clear lead scoring. Houston's competitive landscape demands smart paid spend; we make every dollar trackable to pipeline.
Measure, Optimize & Scale
We track engagement-to-pipeline conversion, identify which content types and themes drive qualified meetings, and iterate. Monthly reporting shows cost-per-qualified-lead and sales cycle impact—not vanity metrics.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Houston technology & saas brand
The median technology & saas client after 6 months
A 12-point diagnostic report showing you exactly where your social strategy is leaking pipeline and what your top-performing competitors are doing differently. Built specifically for Technology & SaaS leaders in Houston.
Median result across 12 technology & saas Social Media case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“Instagram was an afterthought. It's now our second-highest revenue channel after word-of-mouth. I didn't think social could actually drive B2C revenue at this scale.”
Ben H.
CEO · Retail Brand, $7M revenue
“The content calendar process changed how our whole team thinks about marketing. We're telling a story now — not just filling a grid to look active.”
Cora M.
Brand Director · Lifestyle Brand
“They mapped our content to every stage of the buyer journey. That sounds basic — but nobody had done it for us before. The results were immediate.”
Raj S.
Founder · E-commerce Brand, $3M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How is this different from hiring a social media manager or freelancer?
Most social managers optimize for content production and engagement metrics. We optimize for pipeline conversion. We connect your social strategy to your sales cycle, buyer journey, and revenue goals. We also provide strategic direction—positioning, messaging, channel selection—that freelancers don't. You get both the strategy and the execution, with accountability tied to leads and deals, not posts and likes.
We already have a LinkedIn presence. Why isn't it generating leads?
Three reasons: (1) Your content is company-focused, not buyer-focused. You're talking about your product; buyers want to know if you solve their specific problem. (2) You have no conversion mechanism—no clear next step for engaged prospects. (3) You're not being consistent or strategic. A post every two weeks won't build authority in a competitive market like Houston Tech & SaaS. We audit where the gaps are and fix them in priority order.
What's the typical investment for a Houston SaaS company?
Our retainers range from $2,400–$7,500/month depending on scope: organic content strategy only, paid social amplification, community management, and executive positioning. Most clients start with a 3–6 month engagement to establish the strategy and content engine, then scale based on results. We'll give you a custom proposal after an initial audit call.
How long before we see qualified leads?
You'll see early engagement signals within 2–3 weeks of launching content. Qualified leads—prospects entering your CRM with genuine interest—typically appear 6–8 weeks in as content gains traction and your messaging resonates. Revenue attribution takes 3–6 months depending on your sales cycle length. The longer your deal cycle, the more important it is to start building social presence now, not later.
What if we're already spending on Google Ads or other channels?
Social is complementary, not competitive. Google Ads is reactive—you're bidding on high-intent, high-cost keywords. Social is proactive—you're building awareness and trust with buyers before they search. Most of our clients run both. In fact, social-warmed prospects convert better on Google Ads and have lower CAC overall. We'll help you allocate budget across channels based on what's working for your specific market and ICP.
FREE · NO COMMITMENT · 48HR TURNAROUND