Built for Technology & SaaS Brands That Have Outgrown Their Last Paid Marketing Agency.
The Chicago tech firms hitting 5x+ ROAS aren't spending more — they're targeting smarter, bidding on intent signals correctly, and converting traffic that's already ready to buy rather than creating awareness at scale.
8 of our last 10 technology & saas clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Paid Marketing doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Paid Marketing” phase. They know it works. They want it done properly.
Chicago technology & saas is a different game.
We’ve run Paid Marketing here. We know what it takes.
Chicago technology companies waste $4.2M per year on unoptimised Google Ads and LinkedIn campaigns
Chicago's technology sector generates $89 billion in annual economic output across fintech, healthcare IT, SaaS, cybersecurity, and enterprise software — yet 71% of Chicago tech companies running Google Ads and LinkedIn are operating with uncapped broad match keywords, minimal audience layering, and no account-level revenue attribution. The tech companies winning in Chicago paid media aren't outspending competitors; they're outstructuring them. Average CPC for competitive tech keywords in Chicago ranges from $3.20–$18.50 depending on vertical, but top performers achieve 45–60% lower CPA through precision targeting and landing page conversion optimisation.
The 3 places Chicago technology & saas brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 technology & saas brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Google Ads were running broad match across healthcare keywords with no account size targeting; LinkedIn Ads were reaching HR professionals instead of IT directors; and there was no connection between platform conversions and sales-qualified leads
Restructured Google Ads into intent tiers — informational (content), consideration (demo), decision (case studies) — with exact match on high-intent keywords and tight negative keyword exclusions
— Sarah M.
VP Marketing, Chicago Healthcare SaaS
Read the full case study →BEFORE → AFTER
Cost Per SQL · BEFORE
$89
Cost Per SQL · AFTER
$43
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Paid Marketing has ever made sense to them.
From audit to measurable growth, step by step
Within 4–6 months, Chicago technology clients typically achieve 4–7x ROAS on Google Search, reduce cost per qualified lead by 45–60%, and build predictable pipeline models that scale profitably as the business grows.
Paid Media & Sales Funnel Audit
We audit your Google Ads, LinkedIn Ads, and any other active channels — identifying wasted spend, misaligned audience targeting, and critical gaps between platform conversions and sales-qualified leads. We interview your sales team to understand what a qualified lead actually looks like.
Tracking & Pipeline Attribution
We implement server-side conversion tracking, establish CRM-to-Ads integration, and build a revenue attribution model that connects paid traffic to actual closed deals. This is the foundation for all subsequent optimisation.
Campaign Restructure & Account-Based Targeting
We rebuild Google and LinkedIn campaigns around intent tiers — informational, consideration, decision — with precise match types, negative keyword strategy, and account-level audience segments that target decision-makers at your target companies.
Landing Page & Creative Optimisation
We audit landing pages for conversion friction and run systematic A/B tests — headline clarity, form field reduction, social proof, messaging alignment with ad copy. Most Chicago tech companies have 30–50% conversion upside on landing pages.
Pipeline Reporting & Budget Allocation
Monthly reporting on true cost per qualified lead, cost per opportunity, and pipeline contribution — with clear recommendations on where to scale budget and where to pause underperforming campaigns. We report on sales velocity and closed deal value, not just impressions.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Chicago technology & saas brand
The median technology & saas client after 6 months
See how your Chicago technology company's paid media performance compares to top-performing B2B tech firms — with exact cost per SQL benchmarks, campaign structures, and account-based targeting strategies we see across our Chicago tech portfolio.
Median result across 12 technology & saas Paid Marketing case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“They rebuilt our entire campaign architecture from scratch. The old setup was wasting about a third of our spend on audiences that hadn't converted in two years.”
Rachel N.
CMO · B2B Tech
“Finally, an agency that talks about margin, not clicks. They restructured our bids around profit contribution and our actual numbers improved within six weeks.”
Tom B.
Founder · E-commerce, $5M revenue
“Google Ads was our biggest cost centre. It's now our highest-margin acquisition channel. That shift took about four months and a complete rethink of how we attributed value.”
Lisa W.
CEO · Retail Brand, $9M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How much should a Chicago technology company spend on paid ads?
A meaningful B2B tech paid media programme starts at $8,000–$12,000/month ad spend. Below that, LinkedIn and Google algorithms don't have enough data to target effectively. Most of our Chicago tech clients scale to $20k–$50k/month within 6 months as cost per SQL improves and pipeline velocity accelerates.
Is Google Search or LinkedIn Ads better for Chicago B2B tech companies?
Both serve different roles. Google Search captures existing demand — people actively searching for solutions. LinkedIn creates demand and reaches decision-makers by job title and company. Top-performing Chicago tech companies use both, typically allocating 55–60% to Google and 40–45% to LinkedIn, adjusting based on sales cycle length and ACV.
How long does it take to see improved cost per SQL after restructuring?
Most Chicago B2B tech clients see measurable improvement within 4–6 weeks of restructuring Google campaigns and rebalancing LinkedIn audience targeting. Full impact — with account-based targeting refined, landing pages optimised, and lead quality stabilised — typically appears at 3–4 months.
How do you do account-based targeting on LinkedIn for Chicago technology companies?
We identify your top 50–500 target accounts by revenue, industry, and employee count, then use LinkedIn's account-based marketing features combined with job title layering to target decision-makers specifically at those companies. This approach typically improves conversion rate by 35–50% versus broad audience targeting.
What's the difference between form submissions and sales-qualified leads?
Form submissions are anyone who fills a form — many unqualified. Sales-qualified leads are prospects who meet your ideal customer profile and are ready to talk to sales. We track both, but we optimise toward SQL because that's what drives closed deals. Most Chicago tech companies find 40–65% of form submissions are not SQL-ready.
FREE · NO COMMITMENT · 48HR TURNAROUND