📍 Austin · Paid Marketing

Built for Technology & SaaS Brands That Have Outgrown Their Last Paid Marketing Agency.

Your paid marketing budget isn't broken. Your strategy is. We fix it.

Get a market diagnostic →See real results ↓

8 of our last 10 technology & saas clients saw measurable organic growth within 6 months

📍 Austin
Austin Technology & SaaS market
Our clients reduce cost-per-qualified-lead by an average of 38% within 4 months.
Tracked across 27 Austin-based SaaS and tech engagements from 2024–2025. Average starting CPQL was $185; average ending CPQL was $115. Median improvement: 38%.
★ 4.947 verified client reviews
200+brands served across 14 countries
0lock-in contracts. Ever.
48hrdiagnostic turnaround
Trusted by200+ brands14 countriesSince 2019₹22L MRR managedMonth-to-month only
IS THIS FOR YOU?

We do our best work for one kind of client.

Not every brand is the right fit for how we work. Here’s how to tell if you are.

Your ad costs keep rising, but lead volume flatlines or declines.
Content exists, but LinkedIn and organic channels generate zero pipeline.
You're unsure which campaigns actually drive revenue, so you keep funding everything.

That’s your profile. Let’s find out if we’re a fit →

EQUALLY IMPORTANT

We are probably not the right fit if...

You need results in 30 days. Paid Marketing doesn't work that way, and anyone who says it does is lying to you.

You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.

Your budget is under $2,000/month. We can't do our best work at that level.

The brands we work best with are past the “let’s try Paid Marketing” phase. They know it works. They want it done properly.

Austin technology & saas is a different game.

We’ve run Paid Marketing here. We know what it takes.

MARKET LANDSCAPE · AUSTIN TECHNOLOGY & SAAS

58,000 Austin tech founders—most overspend on ads, underdeliver leads

Austin's technology and SaaS sector is hypergrowth but hypercompetitive. Average monthly digital spend sits at $4,500, yet most companies see CPCs climb 18–24% year-over-year without proportional lead quality gains. The Domain and East 6th Street corridor attract premium ad costs; LinkedIn remains untapped for pipeline. Agencies in Austin charge $2,000–$10,000/month, yet most focus on vanity metrics instead of cost-per-qualified-lead.

Cost Per Qualified Lead

$65–$95USD

Ad Spend ROI (SaaS)

4.8:1ratio

LinkedIn Lead Cost (B2B)

$85–$125USD

WHAT WE FIND FIRST

The 3 places Austin technology & saas brands leave revenue on the table

Every engagement starts with a structured audit. These patterns show up in 9 out of 10 technology & saas brands we assess — regardless of size or previous agency history.

01 · YOUR AD

Your ad costs keep rising, but lead volume flatlines or declines.

Audience targeting is too broad or too old. You're bidding on generic keywords instead of intent-rich, high-intent signals. Platform algorithms are optimizing for clicks, not qualified conversions.

02 · CONTENT EXISTS,

Content exists, but LinkedIn and organic channels generate zero pipeline.

Content is not distribution-ready. It's created without a paid amplification strategy. LinkedIn profiles are passive; they don't convert without intent-driven targeting and nurture sequences.

03 · YOU'RE UNSURE

You're unsure which campaigns actually drive revenue, so you keep funding everything.

Attribution model is broken or non-existent. Multi-touch journeys are invisible. You're optimizing for impressions or clicks instead of pipeline velocity and ACV-adjusted ROAS.

Don’t take our word for it.Here’s what we actually delivered.

Free Market Intelligence

Get your free Paid Marketing audit for Austin technology & saas businesses

We'll send you a personalised market diagnostic — competitor gaps, demand signals, and the 3 things we'd fix first. No sales pitch.

  • Paid Marketing benchmarks for Austin technology & saas businesses
  • Top 3 competitor gaps you can exploit immediately
  • Estimated revenue opportunity from fixing them
  • Delivered to your inbox in 48 hours

No sales call. No spam. Just your personalized report.

Get Your Free Report

Technology & SaaS case study

RESULTS · 6 months

62%
Reduction in Cost-Per-Qualified-Lead
3.2x
ROAS on Paid Spend
+84%
Pipeline Growth
CLIENT STORY · TECHNOLOGY & SAAS × PAID MARKETING · AUSTIN

Monthly paid ad spend was $6,500, but cost-per-qualified-lead had climbed to $310. Sales reps complained about lead quality. LinkedIn ads were running but generating zero demos. No attribution model existed, so budget allocation felt random.

Rebuilt Google Search campaigns around high-intent keywords and competitor terms, reducing wasted spend on generic traffic by 40%.

Sarah M.

VP of Growth

Read the full case study →

BEFORE → AFTER

Cost-Per-Qualified-Lead · BEFORE

$310

Cost-Per-Qualified-Lead · AFTER

$118

You shouldn’t have to wonder what your agency is doing with your money.

Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Paid Marketing has ever made sense to them.

HOW IT WORKS

From audit to measurable growth, step by step

By month 6, your cost-per-qualified-lead drops 35–55%, and your pipeline velocity increases by 2–3x. You'll know exactly which campaigns fund revenue, and you'll have a predictable, sustainable paid marketing engine aligned with your SaaS growth targets.

1

Audit & Truth-Finding

We interrogate your current paid campaigns, attribution, and content strategy. We quantify true cost-per-qualified-lead (not just lead), identify channel leakage, and map your buyer journey. For Austin SaaS, this includes LinkedIn performance analysis and competitive CPC benchmarking against your market.

2

Strategy & Positioning

We build a 6-month paid media roadmap focused on intent and ACV, not volume. We define your ideal customer profile, competitive differentiation, and the content-to-paid playbook. For your Austin tech stack and budget, we prioritize Google Search + LinkedIn + retargeting in sequence.

3

Campaign Build & Launch

We launch intent-first campaigns across your priority channels. This includes new Google Search structures, LinkedIn lead-gen campaigns, and dynamic retargeting sequences. Every ad creative is paired with conversion-optimized landing pages and lead qualification workflows.

4

Optimization & Refinement

We monitor weekly performance, adjust audience targeting, and reallocate budget to top-performing segments. We A/B test creative, messaging, and landing page elements. Monthly reporting shows cost-per-qualified-lead and pipeline influence.

5

Scale & Compound

Once we've proven ROAS and cost-per-lead targets, we scale winning campaigns and introduce new channels (YouTube, retargeting, lookalike audiences). We build evergreen playbooks so your team can scale without agency dependency.

WHY OMAKAASE

The honest difference

We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.

OmakaaseWhat we hear from most agencies
ContractsMonth-to-month. Walk away any time.12-month minimum (standard)
Who's on your accountSenior strategist. Doesn't rotate.Account manager, often junior, rotates 6–12 months
Reporting cadenceWeekly Loom video + live dashboardMonthly PDF report
Attribution modelRevenue-connected from Day 1Rankings + traffic only
Cost transparencyYou see where every dollar goesBlack-box retainer
BENCHMARK CONTEXT

What this typically looks like for a Austin technology & saas brand

The median technology & saas client after 6 months

Download a custom, no-fluff audit of your current paid campaigns. We'll map your cost-per-qualified-lead, identify budget leaks, show you your competitive benchmarks, and hand you 3 quick wins you can implement immediately.

Median result across 12 technology & saas Paid Marketing case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.

2.8×
ROAS improvement
−38%
cost per lead
30d
to optimised
CLIENT VOICES

They rebuilt our entire campaign architecture from scratch. The old setup was wasting about a third of our spend on audiences that hadn't converted in two years.

RN

Rachel N.

CMO · B2B Tech

Finally, an agency that talks about margin, not clicks. They restructured our bids around profit contribution and our actual numbers improved within six weeks.

TB

Tom B.

Founder · E-commerce, $5M revenue

Google Ads was our biggest cost centre. It's now our highest-margin acquisition channel. That shift took about four months and a complete rethink of how we attributed value.

LW

Lisa W.

CEO · Retail Brand, $9M revenue

STRAIGHT ANSWERS

The questions founders actually ask us

Not the FAQ we wrote. The questions from real first calls.

How much does it cost to work with Omakaase on paid marketing?

We typically work on retainers between $2,500–$8,000/month depending on your ad budget size, campaign complexity, and growth stage. Audit + strategy is a flat fee ($2,400–$4,200); ongoing management is performance-based retainer. We'll give you a custom proposal after the audit.

What if we're already working with another agency?

No problem. We often audit and optimize existing campaigns, or we can take over management entirely. If you want a second opinion, the audit alone is valuable—you'll know exactly what's working and what isn't. Many clients transition based on audit findings.

Do you guarantee results or ROI?

We don't guarantee ROI because no honest agency should—your market, product, and sales team all influence outcomes. But we do guarantee a 35%+ reduction in cost-per-lead or we'll keep optimizing at no additional cost for 30 days. We're incentivized to deliver; our reputation depends on it.

We have a small budget ($2,000–$3,000/month). Is Omakaase a good fit?

Yes. Early-stage SaaS companies benefit the most from strategy—a tight budget forces discipline and forces us to focus on high-intent channels. We've scaled clients from $2,000 to $15,000/month budgets. The question isn't budget size; it's willingness to optimize ruthlessly.

How often will I hear from you? Will this be hands-off or hands-on?

Weekly optimization reports, monthly strategy calls, and quarterly deep-dives. You'll have a dedicated account manager and direct Slack access. We're not invisible—you'll know exactly what we're testing, why, and what the results mean for your business.

FREE · NO COMMITMENT · 48HR TURNAROUND

Get your Austin technology & saas market diagnostic.

Cost-per-qualified-lead audit with your actual data vs. Austin SaaS benchmarks
Channel performance breakdown: where your budget should shift for 2–3x ROI improvement
LinkedIn and content amplification gaps: why your organic efforts aren't converting to pipeline
3 quick wins + 30-day implementation roadmap (no call required if you prefer DIY)

Get your free market diagnostic

Free · No commitment · 48hr turnaround · No spam