Built for Technology & SaaS Brands That Have Outgrown Their Last Social Media Agency.
Most rely on paid ads while your competitors build owned communities. We convert your LinkedIn and social presence into qualified pipeline.
8 of our last 10 technology & saas clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Social Media doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Social Media” phase. They know it works. They want it done properly.
Minneapolis technology & saas is a different game.
We’ve run Social Media here. We know what it takes.
55,000 Minneapolis tech companies are underutilizing social.
Minneapolis's technology and SaaS sector is mature but fragmented—companies here average $3,200/month in digital spend, yet most invest heavily in ads while neglecting content strategy. LinkedIn presence among local B2B tech firms is either non-existent or poorly maintained, creating a significant conversion gap. Your competitors in Downtown and North Loop are competing on CPCs; you can compete on trust and audience ownership. Social media marketing in this market isn't about vanity metrics—it's about building defensible, repeatable lead generation channels.
The 3 places Minneapolis technology & saas brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 technology & saas brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Spending $4,200/month on LinkedIn ads with a $180 cost-per-lead. Their content strategy was non-existent—the founder posted occasionally but without a coherent narrative. Sales pipeline was 60% dependent on paid channels, making growth expensive and unpredictable.
Repositioned the founder as a thought leader on healthcare IT transformation; published weekly insights on LinkedIn about industry trends and product philosophy.
— Sarah M.
VP of Sales
Read the full case study →BEFORE → AFTER
Monthly qualified leads from social · BEFORE
2–3 (paid ads only)
Monthly qualified leads from social · AFTER
11 (organic content + minimal paid)
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Social Media has ever made sense to them.
From audit to measurable growth, step by step
After 6 months, your LinkedIn presence generates 8–12 qualified inbound conversations monthly—reducing your dependency on paid ads. Your cost-per-lead drops from $150–$300 to $25–$50, and your sales team receives pre-qualified leads from people who already know and trust your brand.
Audit Your Social Landscape
We assess your current LinkedIn presence, competitor positioning, and where your buyers actually hang out—whether that's Twitter/X conversations, Discord communities, or industry Slack groups. For Minneapolis tech companies, this includes analyzing how your executive team is perceived online and where thought leadership gaps exist.
Define Your Content Pillars
We identify 3–5 core topics where your company can credibly lead conversations—product updates, industry trends, founder insights, customer wins, or hiring/culture. These pillars become your content foundation, ensuring every post drives toward a clear business goal (lead generation, brand authority, or community building).
Build Your 90-Day Content Calendar
We create a repeatable content system: 2–3 posts weekly on LinkedIn, daily commentary on Twitter/X, and weekly long-form content (articles, videos, or threads). Each piece is designed to educate first, sell second—building trust with your audience before asking for a conversation.
Launch & Amplify
Your team and executive leadership publish content on schedule. We ensure consistency, respond to comments and DMs, and nurture early conversations. For Minneapolis SaaS companies, this often includes cross-promoting content within local tech communities and industry groups to maximize reach.
Measure, Optimize & Scale
We track which content drives actual conversations and pipeline. LinkedIn analytics, engagement metrics, and most importantly, the conversations and leads generated. We identify what's working and double down—removing what isn't.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Minneapolis technology & saas brand
The median technology & saas client after 6 months
A field guide for Technology & SaaS companies in Minneapolis looking to replace high-cost paid ads with community-owned content strategy. Includes competitive benchmarks, content pillars for your vertical, and a 90-day content calendar template.
Median result across 12 technology & saas Social Media case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“We grew from 12K to 87K followers in nine months. But DM leads increased by 340%. Followers are vanity. Leads are the point. They understood the difference from day one.”
Mia C.
Founder · Beauty Brand, $2M revenue
“Our social content used to feel random. Every post now serves a purpose in the funnel. That strategic shift was obvious within sixty days.”
Leo R.
CMO · Fashion Brand
“We were posting every day with zero strategy. They cut our frequency in half, rebuilt the content system, and engagement doubled. More isn't always better.”
Tara N.
Head of Marketing · Food & Beverage, $4M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How long before we see results from social media content?
You'll see early engagement and conversations within 4–6 weeks. Consistent pipeline contribution (8–12 qualified conversations monthly) typically emerges at the 3–4 month mark. We measure success by attributed pipeline and revenue, not vanity metrics, so you'll see concrete business impact, not just follower growth.
Do we need to post every day? What if we don't have time?
No. Consistency beats frequency. We typically recommend 2–3 LinkedIn posts weekly (high-intent channel for B2B SaaS), 3–5 tweets daily (automated, commentary-based), and 1 long-form piece (article or video) every 2 weeks. Your team doesn't create everything; we build templates, frameworks, and systems so content creation becomes efficient, not a time drain.
What's the cost? How does this compare to our current ad spend?
Social media content strategy for Minneapolis tech companies typically ranges $2,500–$5,500/month depending on scope (posting, community management, content creation, strategy). Most clients reduce total digital spend because social-sourced leads cost 60–75% less than paid ads. The net result: lower total spend, higher lead quality, and predictable pipeline.
Will this work for our specific niche (healthcare IT, fintech, etc.)?
Yes. We have case studies in healthcare tech, fintech, SaaS infrastructure, and more across Minneapolis. Your niche likely has specific platforms (LinkedIn for B2B, Twitter for technical audiences, Discord for developer communities) and buyer pain points we can target. We customize strategy to your actual buyer, not a generic template.
What if our industry moves slowly? Does social media help with long sales cycles?
Absolutely. Long sales cycles (6–18 months in enterprise B2B) benefit most from social content strategy. Instead of cold outreach, your prospects see your content for weeks or months before engaging. They self-qualify, warm up, and enter your sales process as informed buyers—not cold leads. This shortens the perceived sales cycle and improves conversion rates significantly.
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