Built for Technology & SaaS Brands That Have Outgrown Their Last Paid Marketing Agency.
32,000 SMBs in Liverpool spend £2,000/month on ads that don't convert. We show SaaS founders how to reclaim that spend.
8 of our last 10 technology & saas clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Paid Marketing doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Paid Marketing” phase. They know it works. They want it done properly.
Liverpool technology & saas is a different game.
We’ve run Paid Marketing here. We know what it takes.
Your paid budget is leaking. Liverpool tech deserves better.
Liverpool's tech and SaaS sector is growing faster than London's at the same stage, but paid marketing maturity lags behind. Most teams here rely on broad audience targeting and content strategy without qualified lead capture, meaning high CPCs and weak pipeline conversion. The Baltic Triangle and tech hubs are driving innovation, but competitive spend on Google and LinkedIn is rising. Businesses that optimise for intent-based channels and rigorous attribution win.
The 3 places Liverpool technology & saas brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 technology & saas brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
CPCs on Google Ads had risen to £18. The team was capturing clicks but not qualified leads. LinkedIn campaigns were generating followers, not prospects. Sales had no visibility into which campaigns were feeding their pipeline.
Segmented Google audiences by job title and company size; killed broad-match keywords bleeding budget to recruitment agencies and competitors.
— Sarah M.
Head of Growth
Read the full case study →BEFORE → AFTER
Monthly Qualified Leads · BEFORE
18
Monthly Qualified Leads · AFTER
52
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Paid Marketing has ever made sense to them.
From audit to measurable growth, step by step
You'll move from vanity metrics to revenue metrics. Every pound in your paid budget will be traceable to a qualified lead, and you'll have a playbook to scale profitably. Most Liverpool tech teams cut their cost-per-qualified-lead by 35–50% within 90 days.
Audit & Intent Mapping
We analyse your current spend, keyword performance, and audience segments. We map the buyer journey specific to your SaaS product—from awareness to close—and identify where budget is leaking. For Liverpool tech teams, we benchmark against regional top performers.
Attribution & CRM Integration
We connect your ad platforms (Google, LinkedIn, Meta) to your CRM or revenue tool. This isn't optional—it's the foundation. Without it, you can't distinguish a £40 lead from a £200 lead. We ensure every click is tagged and every conversion is tracked to close.
Audience & Messaging Rebuild
We replace broad audience targeting with intent-based segments. For SaaS, that means LinkedIn lookalike audiences built from your actual customers, search campaigns refined to high-intent keywords, and retargeting sequences that speak to specific pain points. Liverpool tech buyers respond to specificity, not noise.
Campaign Optimisation & Testing
We launch or rebuild campaigns with your new audiences and messaging. Every pound is spent with a hypothesis. We test headlines, audiences, and bidding strategies in parallel, killing underperformers fast. Weekly optimisation calls keep your team aligned on what's working.
Revenue Modelling & Scaling
Once we've proven which channels and audiences deliver qualified leads, we build a transparent unit economics model. You'll know the cost to acquire a qualified lead, the conversion rate to opportunity, and the revenue per pound spent. We scale what works and pause what doesn't.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Liverpool technology & saas brand
The median technology & saas client after 6 months
We've reviewed 40+ paid campaigns from tech and SaaS businesses across the North West. Download the free audit template we use—identify your cost leaks, benchmark against peers, and see exactly where to cut waste.
Median result across 12 technology & saas Paid Marketing case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“They rebuilt our entire campaign architecture from scratch. The old setup was wasting about a third of our spend on audiences that hadn't converted in two years.”
Rachel N.
CMO · B2B Tech
“Finally, an agency that talks about margin, not clicks. They restructured our bids around profit contribution and our actual numbers improved within six weeks.”
Tom B.
Founder · E-commerce, $5M revenue
“Google Ads was our biggest cost centre. It's now our highest-margin acquisition channel. That shift took about four months and a complete rethink of how we attributed value.”
Lisa W.
CEO · Retail Brand, $9M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How is this different from what my current agency is doing?
Most agencies optimize for clicks, impressions, or engagement. We optimize for attributed revenue per pound spent. We connect every ad to your CRM and measure success by qualified leads and closed deals. If your current agency can't show you that pipeline is growing because of their campaigns, that's a red flag.
We don't have a CRM yet. Can you still help us?
Yes, but it's the first thing we'll recommend you implement. A CRM isn't just nice-to-have—it's how we prove ROI. We'll help you choose one (HubSpot, Pipedrive, Salesforce) and set it up properly so attribution works from day one.
How long before we see results?
First wins (cost reductions, audience refinements) show in 4–6 weeks. Meaningful revenue attribution takes 90 days. Full scaling playbook and predictable unit economics: 6 months. Most clients see 30–50% cost-per-lead reduction by week 12.
What's your typical retainer for a SaaS business in Liverpool?
Our retainers range from £1,200 to £4,000/month depending on spend size and complexity. Most Liverpool tech clients start at £1,800–£2,400/month. We structure it around your ad budget and expected ROI, not just time and materials.
Do you manage the ad spend itself, or do we keep that in-house?
We can do either. Some clients hand us the keys; others manage the platforms and we advise weekly. Most prefer us to manage campaigns and optimise daily—that's where the real edge is. We'll recommend what makes sense for your team.
FREE · NO COMMITMENT · 48HR TURNAROUND