Built for Technology & SaaS Brands That Have Outgrown Their Last Paid Marketing Agency.
Boston's 72,000 SMBs are bleeding budget on high CPCs and cold campaigns. We reverse that.
8 of our last 10 technology & saas clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Paid Marketing doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Paid Marketing” phase. They know it works. They want it done properly.
Boston technology & saas is a different game.
We’ve run Paid Marketing here. We know what it takes.
Your ad spend isn't the problem. Your strategy is.
Boston's technology sector—spanning biotech, fintech, and SaaS—operates in one of America's most competitive ad markets. Your competitors in the Seaport and Back Bay aren't just bidding higher; they're converting smarter. Average monthly digital spend sits at $5,800, but without precision targeting and landing-page alignment, that's money leaving the table. The businesses winning right now treat paid marketing as a conversion science, not a spend game.
The 3 places Boston technology & saas brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 technology & saas brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
High CPL ($240+) and weak LinkedIn conversion despite a strong product-market fit. Sales team complained of low-intent leads. The company was bidding on too many keywords and running unfocused LinkedIn campaigns to broad audiences.
Rebuilt audience targeting to focus on Finance Directors and Controllers at mid-market firms (the true ICP), cutting irrelevant impressions by 60%.
— Rachel M.
VP Marketing
Read the full case study →BEFORE → AFTER
Monthly Qualified Leads · BEFORE
9 leads @ $467 each
Monthly Qualified Leads · AFTER
23 leads @ $183 each
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Paid Marketing has ever made sense to them.
From audit to measurable growth, step by step
Within 90 days, most Boston Technology & SaaS clients see CPL drop 35–50% and qualified lead volume increase by 40–80%. More importantly, your paid marketing becomes predictable—every dollar has a clear return, and scaling is a math problem, not a guessing game.
Audit & Baseline
We dissect your current paid campaigns, landing pages, and audience targeting. We benchmark your CPL, conversion rate, and ROI against Boston Technology & SaaS top performers. You'll see exactly where money is leaking.
Strategy & Audience Build
We rebuild your audience segments from scratch—not demographics, but buyer intent. We map your ideal customer profile (ICP) across LinkedIn, Google, and programmatic. For SaaS, this means distinguishing between early-stage evaluators and ready-to-buy prospects.
Creative & Copy Overhaul
Your ads aren't failing because of design—they're failing because of messaging. We write segment-specific ad copy and landing pages that address pain points your competitors ignore. Every piece is tested for resonance with Boston's tech buyers.
Launch & Optimize
We deploy campaigns across your highest-ROI channels (typically LinkedIn + Google Search for SaaS). Real-time bidding adjustments, daily performance monitoring, and creative rotation start delivering lift within 2–3 weeks.
Scale & Compound
Once we've identified your winning ads, audiences, and landing pages, we systematically increase budget to high-performers while sunsetting waste. You'll move from cost-per-lead reduction to sustainable, predictable lead growth.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Boston technology & saas brand
The median technology & saas client after 6 months
See how your CPL, conversion rate, and ad spend ROI stack up against 100+ Boston tech companies. Identify 3 quick wins in the first 60 days. Free, no strings.
Median result across 12 technology & saas Paid Marketing case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“Finally, an agency that talks about margin, not clicks. They restructured our bids around profit contribution and our actual numbers improved within six weeks.”
Tom B.
Founder · E-commerce, $5M revenue
“Google Ads was our biggest cost centre. It's now our highest-margin acquisition channel. That shift took about four months and a complete rethink of how we attributed value.”
Lisa W.
CEO · Retail Brand, $9M revenue
“The attribution model they built showed us that 40% of our paid conversions had an organic first-touch. We restructured the whole channel mix based on that one insight.”
Chris M.
CMO · Finance Brand
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How much will our CPL actually drop?
Realistically: 30–50% within 90 days if you commit to the process. We've seen drops as high as 68%. It depends on your starting point. If you're currently bidding on 500+ keywords with no segmentation, the drop is dramatic. If you're already halfway optimized, expect 20–30%. We'll forecast your specific scenario in week 1.
Why LinkedIn over Google Ads for SaaS?
Google is great for high-intent keywords ('SaaS platform for finance'). LinkedIn is superior for targeting by role, seniority, company size, and industry. For B2B SaaS, you need both—but most Boston companies overspend on Google and underleverage LinkedIn's targeting precision. We allocate budget to where your ICP actually congregates.
What's your minimum engagement / contract length?
We typically recommend 3–6 month engagements (retainers from $2,500–$8,000/mo depending on scope). First 90 days is setup, testing, and proof of concept. Months 4–6 is scaling wins. If you're not seeing CPL improvement by Month 3, we refund 50% of retainer fees. We're confident in our process.
Do you manage our ad spend, or just advise?
We do both. We audit your accounts, rebuild strategy, launch campaigns, and optimize daily. You own the accounts; we have admin access. You see everything in real time. Most clients appreciate hands-on management in months 1–3, then transition to us advising your in-house team by month 6.
What if our sales team doesn't follow up on leads?
That's the hidden killer. We deliver qualified leads, but conversion to opportunity depends on sales velocity. We work with your sales lead to define SLA: lead response time, qualification criteria, and sales cycle assumptions. If leads are sitting in CRM untouched, that's a sales process problem, not a marketing one. We'll flag it and help fix it.
FREE · NO COMMITMENT · 48HR TURNAROUND