Built for Technology & SaaS Brands That Have Outgrown Their Last Social Media Agency.
72,000 Boston tech businesses compete for attention. Most lose $2,300/month to unfocused social strategy. You don't have to.
8 of our last 10 technology & saas clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Social Media doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Social Media” phase. They know it works. They want it done properly.
Boston technology & saas is a different game.
We’ve run Social Media here. We know what it takes.
Your LinkedIn posts don't convert. Here's why.
Boston's technology and SaaS ecosystem is defined by high-intent B2B buying cycles and relationship-driven decision-making. Your buyers live on LinkedIn, but they're drowning in noise—and generic content strategies amplify the problem rather than solve it. Seaport District startups and Back Bay enterprise teams allocate $5,800/month to digital marketing, yet only 12% report qualified leads from social channels. The market demands precision: not reach, but relevance.
The 3 places Boston technology & saas brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 technology & saas brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Spent $4,200/month on LinkedIn ads and organic content. Generated 60–80 clicks per month but fewer than 4 qualified leads. Sales team reported content felt 'salesy' and didn't educate their buyers. Retainer agencies had churned through 3 in 18 months.
Repositioned LinkedIn from 'product updates' to 'healthcare IT decision-maker education'—interviews, market trends, integration guides
— Sarah M.
VP of Growth
Read the full case study →BEFORE → AFTER
Monthly qualified leads from social · BEFORE
4–5 leads/month
Monthly qualified leads from social · AFTER
8–12 leads/month (avg)
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Social Media has ever made sense to them.
From audit to measurable growth, step by step
Within 90 days, your LinkedIn presence becomes a consistent lead-generation machine. You'll see 2–3x improvement in cost-per-qualified-lead, sales cycles compress by 30–40%, and your social budget finally ties directly to revenue—giving you the proof you need to invest more.
Audit Your Buyer's Journey
We map the exact moments your Boston-based SaaS buyer searches for solutions, consumes content, and moves toward a decision. We analyze your existing LinkedIn presence, competitor content, and the gap between what you're posting and what buyers actually want to see.
Build Your Content Theme Architecture
We create a 90-day content calendar built on 3–4 core narratives that position you as the guide, not the vendor. Each theme ties directly to a buyer concern or aspiration—not your product features.
Launch Community-First Content & Engagement
We publish consistent, high-intent content across LinkedIn and supporting channels. More importantly, we build a daily engagement motion: strategic comments, DM follow-up, and community replies that establish you as accessible and thoughtful.
Connect Social to Your Sales Pipeline
We tag, segment, and nurture every engaged community member back into your CRM. This closes the loop: you now see exactly which content themes, posts, and creators drive qualified opportunities—and which don't.
Optimize & Scale What Works
After 30–60 days, we identify top-performing content types, themes, and creators. We double down on what converts and sunset what doesn't. Paid amplification becomes surgical, not scattered.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Boston technology & saas brand
The median technology & saas client after 6 months
Most Boston tech companies waste $2,300/month on social. We've analyzed 50+ Technology & SaaS profiles in the metro. Get a free, personalized audit showing exactly where your strategy leaks—and how to plug it.
Median result across 12 technology & saas Social Media case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“We were posting every day with zero strategy. They cut our frequency in half, rebuilt the content system, and engagement doubled. More isn't always better.”
Tara N.
Head of Marketing · Food & Beverage, $4M revenue
“Instagram was an afterthought. It's now our second-highest revenue channel after word-of-mouth. I didn't think social could actually drive B2C revenue at this scale.”
Ben H.
CEO · Retail Brand, $7M revenue
“The content calendar process changed how our whole team thinks about marketing. We're telling a story now — not just filling a grid to look active.”
Cora M.
Brand Director · Lifestyle Brand
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How is this different from what my current agency does?
Most agencies treat social media as a posting schedule. We treat it as a lead-generation system. We connect every piece of content to your buyer's journey, tie engagement back to your CRM, and optimize based on what actually converts—not vanity metrics. You'll see proof of ROI within 60 days.
We already have an in-house social media manager. Is Omakaase a replacement or a supplement?
Supplement, typically. We work closely with your in-house team to elevate strategy and execution. Many Boston SaaS teams lack the time or specialized expertise in B2B community building and pipeline attribution. We add that layer—and train your team in the process.
What if our product is really technical? Will social even work for us?
Yes—especially for technical products. Your buyers need education and trust-building before they talk to sales. Social is where you build that narrative. Look at the healthtech and fintech examples above. Technical doesn't mean 'not social-friendly.' It means your content needs to educate and guide, not pitch.
How long before we see results?
First wins: 30 days (engagement increases, CRM-tagged leads start flowing). Meaningful impact: 60–90 days (cost-per-lead improves, attribution shows up, sales velocity changes). The key is consistent execution from day one. We don't wait for 'perfect'—we launch, measure, and optimize.
What's the investment range for Boston SaaS companies?
Retainers typically range from $4,500–$10,000/month depending on scope (content creation, daily engagement, CRM integration, reporting). Most Boston SaaS companies spend $5,800/month on digital marketing already—we help you reallocate that smarter, not necessarily spend more.
FREE · NO COMMITMENT · 48HR TURNAROUND