Built for Fitness & Wellness Brands That Have Outgrown Their Last Paid Marketing Agency.
The fitness brands dominating New York paid media aren't spending more on ads — they're converting better with strategic audience layering, location-specific creative, and neighbourhood-targeted campaigns that treat Manhattan differently from Brooklyn, Queens, and the Bronx.
8 of our last 10 fitness & wellness clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Paid Marketing doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Paid Marketing” phase. They know it works. They want it done properly.
New York fitness & wellness is a different game.
We’ve run Paid Marketing here. We know what it takes.
New York fitness gyms waste $3.2M per month on untargeted paid ads that bring in high-intent prospects and lose them to poor conversion setup
New York's fitness market generates $4.8B in annual revenue across 6,400+ gyms, personal trainers, and boutique studios. Yet 74% of New York fitness brands running Google Ads and Meta campaigns have no conversion tracking beyond simple form fills — creating visibility gaps where leads vanish after clicking the ad. The fitness brands winning in New York paid media know their customer acquisition cost per membership, not just per click. They're capturing neighbourhood-specific demand (Williamsburg boutique fitness searches behave differently than Upper East Side), testing membership tiers in paid creative, and scaling campaigns that prove they're driving actual studio traffic and trial signups — not just website visits.
The 3 places New York fitness & wellness brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 fitness & wellness brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Google Ads and Meta campaigns were generic and broad — no neighbourhood targeting, no trial conversion tracking, and no connection between ad platforms and Mindbody membership system. The gym didn't know if paid ads were actually driving members or just website visits.
Integrated Mindbody API to track paid ad conversions directly to trial signups and memberships — revealed actual member CPA was $487, significantly higher than platform-reported form fill CPA of $38
— Sarah M.
Studio Manager, Brooklyn Boutique Fitness Chain
Read the full case study →BEFORE → AFTER
Member Acquisition Cost · BEFORE
$487
Member Acquisition Cost · AFTER
$168
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Paid Marketing has ever made sense to them.
From audit to measurable growth, step by step
Within 4–6 months, New York fitness clients typically reduce member acquisition cost by 45–62% while increasing member leads by 120–180% — moving from unprofitable brand awareness campaigns to precise, neighbourhood-targeted member acquisition machines.
Paid Media Audit & Member Tracking Setup
We audit your current Google Ads and Meta campaigns, identify wasted spend and missing audience segments, and most critically — implement conversion tracking from your paid ads directly to your membership system (Mindbody API, Zen Planner integration, or custom CRM sync). You cannot optimise what you cannot measure.
Audience Strategy & Neighbourhood Targeting
We build custom audience segments for your gym: members (for lookalike and exclusion), trial converters (to analyse demographic patterns), and neighbourhood-specific audiences (people searching for fitness in your specific area, recent movers, household income brackets that match member profiles). New York is a patchwork of neighbourhoods — we target accordingly.
Campaign Restructure & Creative Strategy
We rebuild your campaigns around membership tiers and neighbourhood intent: brand protection (anyone searching your gym name), high-intent category (best gym/fitness near [neighbourhood], personal trainer [area]), demographic targeting (age, income-based audiences), and lookalike expansion. Each tier gets custom creative testing that emphasises trial conversion, not just awareness.
Trial Conversion Optimisation
We systematically test membership tier positioning, trial offer strength, urgency messaging, and post-click experience. A $49/month membership positioned as 'best value' converts differently than positioned as 'unlimited access'. We find which positioning drives the most trial signups at lowest CPA.
Scale & Attribution Reporting
We deliver weekly and monthly reporting on true member acquisition cost by channel, neighbourhood, and membership tier — with clear budget allocation recommendations. You'll see exactly how many members each ad dollar generates, which neighbourhood is most profitable, and where to scale next.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a New York fitness & wellness brand
The median fitness & wellness client after 6 months
See how your gym, studio, or personal training business stacks up against top-performing New York fitness brands — with the exact audience targeting, creative strategy, and member acquisition cost benchmarks we see across our NYC fitness portfolio.
Median result across 12 fitness & wellness Paid Marketing case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“Google Ads was our biggest cost centre. It's now our highest-margin acquisition channel. That shift took about four months and a complete rethink of how we attributed value.”
Lisa W.
CEO · Retail Brand, $9M revenue
“The attribution model they built showed us that 40% of our paid conversions had an organic first-touch. We restructured the whole channel mix based on that one insight.”
Chris M.
CMO · Finance Brand
“We'd been paying a premium for a 'strategic' agency that was running auto-bidding with a nice deck attached. The comparison when we switched was embarrassing.”
Nina P.
Head of Growth · SaaS Company, $7M ARR
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How much should a New York fitness gym or studio spend on paid ads per month?
A meaningful paid media programme for a single New York studio starts at $4,000–$6,000/month ad spend. Below that, audience segmentation and machine learning can't optimise effectively. Most of our New York fitness clients scale to $12k–$25k/month within 6 months as member acquisition cost improves and trial volume increases.
Is Google Search Ads or Meta Ads better for fitness lead generation in New York?
Both serve different roles. Google Search captures immediate intent — someone searching 'personal trainer near me' right now. Meta captures earlier-stage interest — reaching people who like fitness content and are thinking about joining. Top-performing NYC fitness brands allocate roughly 55% to Google Search and 45% to Meta, adjusting based on trial volume and lead quality.
How do I track paid ad conversions to actual gym memberships?
We integrate your membership management system (Mindbody, Zen Planner, Mariana Tek, etc.) with your Google Ads and Meta accounts via API or custom CRM sync. This allows us to see which paid ads drive actual trial signups and member conversions — not just website form fills. Most NYC fitness brands discover their real member acquisition cost is 40–65% higher than platform-reported CPA once we implement this tracking.
Can you help us target specific New York neighbourhoods differently?
Yes — this is core to our strategy. A boutique fitness campaign in Williamsburg targets different keywords, income brackets, and creative messaging than Midtown. We build separate campaigns by neighbourhood, custom landing pages for each area, and borough-specific audience segments.
What's the typical member acquisition cost for a New York gym on paid ads?
Industry average is $64–$92 per trial signup. Top-performing gyms we work with achieve $18–$28 per trial. The gap comes down to audience precision, creative positioning, and post-click optimisation. A generic 'sign up for our gym' ad costs 3–4x more than 'transform your body in 12 weeks with our results-focused personal training'.
FREE · NO COMMITMENT · 48HR TURNAROUND