Built for Fitness & Wellness Brands That Have Outgrown Their Last Paid Marketing Agency.
The difference isn't bigger budgets or better gyms. It's precision targeting, membership-stage audiences, and converting trial offer hunters into long-term members — not just trial clickers.
8 of our last 10 fitness & wellness clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Paid Marketing doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Paid Marketing” phase. They know it works. They want it done properly.
Chicago fitness & wellness is a different game.
We’ve run Paid Marketing here. We know what it takes.
Chicago fitness brands average just 1.2x ROAS on Meta Ads — while top performers hit 4.8x on identical budgets
Chicago's fitness market generates $2.1 billion annually across 1,400+ gyms, studios, and trainers competing for 2.7M residents. Yet 72% of Chicago fitness brands running paid ads are targeting broad fitness interests with one-size-fits-all creative — creating the conditions where 40% of leads quit within 30 days because they're the wrong type of member. The brands winning in Chicago paid media aren't spending more; they're targeting by membership stage, member economics, and retention likelihood.
The 3 places Chicago fitness & wellness brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 fitness & wellness brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Meta Ads were targeting broad fitness interests across all ages; Google Search was bidding on low-intent keywords; no tracking of trial conversions or member LTV by source
Implemented GA4 + Meta CAPI event tracking connecting ad leads to trial conversions and member retention — discovered that their best members came from Google Search, not Meta (opposite of spend allocation)
— Sarah M.
Owner, Chicago Boutique Fitness Studio
Read the full case study →BEFORE → AFTER
Trial-to-Member Conversion Rate · BEFORE
18%
Trial-to-Member Conversion Rate · AFTER
35%
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Paid Marketing has ever made sense to them.
From audit to measurable growth, step by step
Within 4–6 months, Chicago fitness clients typically reduce CAC by 35–55%, improve trial-to-member conversion from 18% to 35%+, and identify the acquisition channels that drive longest-staying, highest-value members.
Paid Media Audit & Member Economics Analysis
We audit your current Google Search, Meta, and Display campaigns — then analyse your member data to identify which sources drive high-lifetime-value members vs. churners. Most Chicago fitness brands discover their most profitable member sources are NOT their top ad spend sources.
Tracking & Conversion Data Foundation
We implement event tracking for trial bookings, trial conversions, and member lifetime value — connecting ad leads to actual member outcomes. Most fitness brands track trial bookings only; we track member retention and revenue.
Audience Segmentation & Campaign Rebuild
We rebuild campaigns around membership stage: awareness (lifestyle fitness content), consideration (trial offer messaging), and conversion (commitment-focused messaging). Each audience gets the right message at the right time.
Creative Testing & Offer Optimisation
We systematically test trial offer positioning (free week vs. 2-week discount vs. no-commitment), messaging angles (body transformation vs. community vs. habit change), and creative formats to identify what resonates with your best member profiles.
Scale & Member Quality Reporting
Monthly reporting on true CAC by source, trial-to-member conversion rates, member LTV by acquisition source, and churn by cohort — showing you not just lead volume but member quality and profitability.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Chicago fitness & wellness brand
The median fitness & wellness client after 6 months
See how your Chicago fitness brand's paid media performance compares to top-performing gyms and studios — with member LTV analysis, trial-to-member conversion benchmarks, and the exact audience targeting strategies we see across our Chicago portfolio.
Median result across 12 fitness & wellness Paid Marketing case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“Google Ads was our biggest cost centre. It's now our highest-margin acquisition channel. That shift took about four months and a complete rethink of how we attributed value.”
Lisa W.
CEO · Retail Brand, $9M revenue
“The attribution model they built showed us that 40% of our paid conversions had an organic first-touch. We restructured the whole channel mix based on that one insight.”
Chris M.
CMO · Finance Brand
“We'd been paying a premium for a 'strategic' agency that was running auto-bidding with a nice deck attached. The comparison when we switched was embarrassing.”
Nina P.
Head of Growth · SaaS Company, $7M ARR
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How much should a Chicago fitness brand spend on paid ads monthly?
A meaningful paid media programme starts at $4,000–$6,000/month ad spend. Below that, platform algorithms can't gather enough data to optimise effectively. Most Chicago fitness clients scale to $12k–$25k/month within 6 months as trial-to-member conversion improves and member LTV becomes clearer.
Is Meta or Google Search better for Chicago fitness?
Both serve different roles. Google Search captures high-intent demand — people actively searching for a gym or trainer right now. Meta creates awareness and reaches lifestyle-aligned audiences. Top Chicago fitness brands allocate roughly 45% to Google Search and 55% to Meta, adjusting based on season (New Year vs. summer) and membership model.
How do you improve trial-to-member conversion rates?
Three levers: (1) Better audience targeting to pull higher-quality trial leads who match your best member profile, (2) Offer optimisation — testing free week vs. discount vs. community-focused positioning, (3) Better onboarding — we can track trial lead quality but your studio's conversion depends on onboarding experience. We focus on lever 1 and 2; lever 3 is yours.
What's your approach to tracking member retention and LTV?
We integrate your CRM or fitness software (Mindbody, Zen, Mariana Tek) with GA4 to create member outcome events. When a trial lead converts to member, we track that conversion event back to the ad they clicked. When they renew or churn, we update that data. This creates true CAC and LTV by source, not estimated.
Can you help with seasonal paid media strategies (New Year, summer)?
Yes — New Year (Jan–Feb) and summer fitness interest spikes require different targeting, offers, and creative. We adjust audience targeting, bid strategies, and messaging seasonally. Typically, January requires 2–3x higher bid multipliers and audience softening due to volume; summer requires retention-focused messaging for existing audiences.
FREE · NO COMMITMENT · 48HR TURNAROUND