📍 Austin · Paid Marketing

Built for Fitness & Wellness Brands That Have Outgrown Their Last Paid Marketing Agency.

You're fighting for bookings against established gyms. We fix your paid strategy so every dollar drives qualified leads.

Get a market diagnostic →See real results ↓

8 of our last 10 fitness & wellness clients saw measurable organic growth within 6 months

📍 Austin
Austin Fitness & Wellness market
We've scaled paid bookings for 15+ Austin fitness studios in the past 18 months
Average CPL reduction: 42%. Average ROAS improvement: 2.1x. Combined new member revenue: $840,000+
★ 4.947 verified client reviews
200+brands served across 14 countries
0lock-in contracts. Ever.
48hrdiagnostic turnaround
Trusted by200+ brands14 countriesSince 2019₹22L MRR managedMonth-to-month only
IS THIS FOR YOU?

We do our best work for one kind of client.

Not every brand is the right fit for how we work. Here’s how to tell if you are.

Your class bookings drop 20–30% in off-season months despite consistent social posting
New studios can't rank against established gyms in Google Maps or local search results
Your ad spend feels scattered: Instagram ads, Google Ads, maybe TikTok. No clear ROI on any channel

That’s your profile. Let’s find out if we’re a fit →

EQUALLY IMPORTANT

We are probably not the right fit if...

You need results in 30 days. Paid Marketing doesn't work that way, and anyone who says it does is lying to you.

You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.

Your budget is under $2,000/month. We can't do our best work at that level.

The brands we work best with are past the “let’s try Paid Marketing” phase. They know it works. They want it done properly.

Austin fitness & wellness is a different game.

We’ve run Paid Marketing here. We know what it takes.

MARKET LANDSCAPE · AUSTIN FITNESS & WELLNESS

Austin fitness studios waste 40% on unfocused paid ads

Austin's fitness market is fragmented and hyper-competitive, with 58,000+ SMBs competing for attention. Social media alone doesn't rank you in local search—which is where high-intent prospects look first. Studios charging $80–$150/month per member see the biggest ROI when paid ads are tied to SEO, not run in isolation. The 10% of Austin fitness businesses scaling fast are using multi-channel paid strategies; the rest burn cash on Instagram ads with no booking backend.

Cost Per Qualified Lead

$34USD

Class Booking Conversion Rate

14.8%%

Average Monthly Ad Spend (Austin SMB)

$7,200USD

WHAT WE FIND FIRST

The 3 places Austin fitness & wellness brands leave revenue on the table

Every engagement starts with a structured audit. These patterns show up in 9 out of 10 fitness & wellness brands we assess — regardless of size or previous agency history.

01 · YOUR CLASS

Your class bookings drop 20–30% in off-season months despite consistent social posting

You're dependent on organic social reach, which algorithms control. No paid acquisition safety net exists.

02 · NEW STUDIOS

New studios can't rank against established gyms in Google Maps or local search results

Paid search strategy missing. You're relying on organic local SEO alone, which takes 6–12 months. Competitors own the top paid positions.

03 · YOUR AD

Your ad spend feels scattered: Instagram ads, Google Ads, maybe TikTok. No clear ROI on any channel

Paid ads run without a unified strategy or booking backend. No audience segmentation, no conversion tracking, no optimization.

Don’t take our word for it.Here’s what we actually delivered.

Free Market Intelligence

Get your free Paid Marketing audit for Austin fitness & wellness businesses

We'll send you a personalised market diagnostic — competitor gaps, demand signals, and the 3 things we'd fix first. No sales pitch.

  • Paid Marketing benchmarks for Austin fitness & wellness businesses
  • Top 3 competitor gaps you can exploit immediately
  • Estimated revenue opportunity from fixing them
  • Delivered to your inbox in 48 hours

No sales call. No spam. Just your personalized report.

Get Your Free Report

Fitness & Wellness case study

RESULTS · 6 months

65%
CPL Reduction
2.8x
ROAS
+140
New Monthly Bookings
CLIENT STORY · FITNESS & WELLNESS × PAID MARKETING · AUSTIN

Studio relied entirely on Instagram organic posts and walk-in traffic. No paid strategy. New competitor opened nearby; bookings stalled. Seasonal dips were brutal (summer slump cost them $9,000 in lost revenue).

Launched Google Local Services Ads targeting 'HIIT classes near me Austin' and 'boot camp East Austin'—captured high-intent prospects day one

Sarah M.

Studio Owner

Read the full case study →

BEFORE → AFTER

Monthly Revenue from Paid Ads · BEFORE

$0 (organic only)

Monthly Revenue from Paid Ads · AFTER

$11,200 net (after ad spend)

You shouldn’t have to wonder what your agency is doing with your money.

Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Paid Marketing has ever made sense to them.

HOW IT WORKS

From audit to measurable growth, step by step

Within 90 days, your paid ads convert at 2–3x industry average, your CPL drops 35–50%, and you own a predictable booking acquisition system that works year-round. No more seasonal chaos.

1

Audit Your Paid Landscape

We pull your historical ad spend, booking data, and competitive position in Austin's fitness market. We map where your prospects search and which channels actually convert members. This reveals your real CPL and why some months out-perform others.

2

Define Your Audience & Messaging

We segment your prospects: new members, class-switchers, corporate wellness programs. We build messaging that speaks to each group's motivation (health goals, convenience, price, community). For Austin studios, we emphasize location-based messaging and class-type specificity.

3

Build Your Multi-Channel Strategy

We design a coordinated plan: Google Local Services Ads for intent capture, Meta retargeting for nurture, Search ads for high-season volume, SMS/email for retention. Each channel has a specific role. We align paid ads with your booking system so every click is tracked.

4

Launch & Optimize Campaigns

We build, launch, and manage all campaigns. Weekly optimization: audience adjustments, bid management, creative testing, booking funnel refinement. We track CPL, booking rate, and member LTV. For Austin studios, we run local tests in The Domain and East 6th Street tech corridor first.

5

Scale & Lock in ROI

Once campaigns hit target ROAS, we increase budgets on winning channels and audiences. We model seasonal trends and build playbooks for peak periods. Your booking funnel becomes predictable and repeatable.

WHY OMAKAASE

The honest difference

We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.

OmakaaseWhat we hear from most agencies
ContractsMonth-to-month. Walk away any time.12-month minimum (standard)
Who's on your accountSenior strategist. Doesn't rotate.Account manager, often junior, rotates 6–12 months
Reporting cadenceWeekly Loom video + live dashboardMonthly PDF report
Attribution modelRevenue-connected from Day 1Rankings + traffic only
Cost transparencyYou see where every dollar goesBlack-box retainer
BENCHMARK CONTEXT

What this typically looks like for a Austin fitness & wellness brand

The median fitness & wellness client after 6 months

A free, data-backed guide showing you exactly how Austin's top-performing studios fill classes year-round using paid ads. No fluff—just the channels, messaging, and budget mix that work in Austin's market.

Median result across 12 fitness & wellness Paid Marketing case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.

2.8×
ROAS improvement
−38%
cost per lead
30d
to optimised
CLIENT VOICES

Google Ads was our biggest cost centre. It's now our highest-margin acquisition channel. That shift took about four months and a complete rethink of how we attributed value.

LW

Lisa W.

CEO · Retail Brand, $9M revenue

The attribution model they built showed us that 40% of our paid conversions had an organic first-touch. We restructured the whole channel mix based on that one insight.

CM

Chris M.

CMO · Finance Brand

We'd been paying a premium for a 'strategic' agency that was running auto-bidding with a nice deck attached. The comparison when we switched was embarrassing.

NP

Nina P.

Head of Growth · SaaS Company, $7M ARR

STRAIGHT ANSWERS

The questions founders actually ask us

Not the FAQ we wrote. The questions from real first calls.

How long before we see bookings from paid ads?

First conversions typically arrive within 7–14 days (Google Local Services Ads are fastest). Meaningful volume and ROI optimization take 60 days. We show you every lead, trial, and booking—transparent reporting from day one.

What if we're already running Google Ads or Facebook ads in-house? Can you improve them?

Yes. We audit your current campaigns, identify waste, fix conversion tracking, and reoptimize. Most studios we onboard are already spending $2,000–$5,000/month but getting subpar results due to poor targeting or no booking integration. We typically recover 40–50% of wasted spend within 30 days.

How much should we budget for paid ads?

Austin studios typically see profitable ROI at $2,000–$8,000/month depending on competition and member LTV. We recommend starting at $3,500–$5,000 and scaling based on performance. We'll model your specific break-even CPL based on your member retention and class pricing.

Do you handle SEO or just paid ads?

We specialize in paid marketing. However, we often recommend that new studios pair paid ads (for immediate bookings) with a 6–9 month SEO strategy (for organic rank). We can coordinate with your SEO provider or recommend partners in Austin.

What happens if bookings drop during the engagement? Can we adjust?

Absolutely. We meet weekly and adjust budget, audience, and messaging in real-time. If a channel underperforms, we shift spend to winners. Your campaigns aren't set-and-forget—they're continuously optimized based on Austin's market.

FREE · NO COMMITMENT · 48HR TURNAROUND

Get your Austin fitness & wellness market diagnostic.

Channel Breakdown: Which platforms actually convert Austin fitness prospects (and their realistic ROI)
Budget Allocation Framework: How to split $2,000–$10,000/month across Google, Meta, and SMS for maximum bookings
Seasonal Playbook: Proven tactics for fighting summer slump and off-season churn
Conversion Tracking Checklist: How to measure every lead, trial, and member so you know exactly what's working

Get your free market diagnostic

Free · No commitment · 48hr turnaround · No spam