Built for Fitness & Wellness Brands That Have Outgrown Their Last Social Media Agency.
58,000 Austin fitness businesses compete for attention. We show you how to win on social without abandoning SEO.
8 of our last 10 fitness & wellness clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Social Media doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Social Media” phase. They know it works. They want it done properly.
Austin fitness & wellness is a different game.
We’ve run Social Media here. We know what it takes.
Your Instagram isn't filling classes. Here's why.
Austin's fitness market is hyper-local and community-driven—Instagram and TikTok dominance masks a critical gap: studios with viral social content still lose bookings to competitors with stronger organic search presence. Seasonal churn is brutal here; summer and New Year spikes hide 35–40% member dropout in off-months. Social media alone won't sustain you. Studios that integrate paid acquisition with organic social see 2.3x better retention and predictable monthly revenue.
The 3 places Austin fitness & wellness brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 fitness & wellness brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Founder was posting 2–3x/week, getting 500–800 likes per post, but averaging only 4–6 class bookings per week from Instagram. No paid acquisition strategy. Summer bookings were strong, but September–February revenue dropped 42% predictably.
Shifted from lifestyle content (inspirational quotes) to conversion-focused Reels (class previews, member transformations, 'what to expect' videos) with direct CTAs and landing page links.
— Sarah M.
Studio Owner & Head Coach
Read the full case study →BEFORE → AFTER
Monthly Class Bookings from Social · BEFORE
20–25/month (organic only)
Monthly Class Bookings from Social · AFTER
105–120/month (organic + paid)
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Social Media has ever made sense to them.
From audit to measurable growth, step by step
After 90 days, you'll have a predictable booking machine: social content that converts, paid ads that scale, and a retention strategy that flattens seasonal churn. You'll know your cost-per-booking, your member LTV, and exactly which channels drive profit—not just vanity metrics.
Audit & Strategy Sprint
We forensically review your current social channels, booking funnel, and competitor landscape. We map where prospects actually convert (Instagram DMs? Your website? Class pass pages?) and identify the biggest revenue leaks. This is Austin-market research paired with your studio-specific data.
Content Calendar & Brand Messaging
We develop a month-by-month content plan tailored to your studio's positioning (luxury vs. affordable, niche vs. broad appeal) and Austin's fitness culture. Every post aligns with a booking stage: awareness, consideration, or conversion.
Paid Acquisition Setup & Testing
We build retargeting campaigns (Instagram/Facebook) to convert warm leads from organic content into paid bookings. We test audience segments, ad creative, and landing pages to identify your lowest cost-per-booking and scale winners.
Community Engagement & Retention Layer
We implement a 'community-first' messaging strategy: responding to DMs in <2 hours, nurturing members with exclusive Stories content, and building referral loops. Retention is the fastest path to profit in fitness.
Measurement, Optimization & Scaling
We measure everything: cost per booking, member lifetime value, seasonal cohort behavior, and organic-vs.-paid attribution. Every 2 weeks, we scale winners and pause underperformers. You own the data.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Austin fitness & wellness brand
The median fitness & wellness client after 6 months
Free 15-minute assessment of your social channels, booking funnel, and competitive position in Austin's market. We'll identify your biggest revenue leak and one quick win you can implement this week.
Median result across 12 fitness & wellness Social Media case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“Instagram was an afterthought. It's now our second-highest revenue channel after word-of-mouth. I didn't think social could actually drive B2C revenue at this scale.”
Ben H.
CEO · Retail Brand, $7M revenue
“The content calendar process changed how our whole team thinks about marketing. We're telling a story now — not just filling a grid to look active.”
Cora M.
Brand Director · Lifestyle Brand
“They mapped our content to every stage of the buyer journey. That sounds basic — but nobody had done it for us before. The results were immediate.”
Raj S.
Founder · E-commerce Brand, $3M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How long before we see bookings from social media?
You'll see the first conversions within 2–3 weeks of launching optimized content and retargeting campaigns. Most clients see measurable monthly booking increases within 6–8 weeks. Full momentum (predictable, scalable bookings) typically arrives by week 12–16 as we refine audience targeting and creative.
What's the typical investment? Can we scale gradually?
Most Austin fitness studios start with our foundation package: $2,500–$4,500/month, which includes strategy, content creation, paid media management ($800–$1,500/month ad spend), and reporting. You can scale ad spend up or down based on bookings and ROI. We're flexible with growth-stage studios.
We're new and have no followers. Will this still work?
Yes. We've helped studios launch from zero followers to profitable bookings within 5–6 months using paid acquisition + organic content. Paid social lets you reach intent-driven prospects immediately while organic content builds long-term reach. The newer you are, the faster the growth curve.
How do we know if it's working? What metrics do we track?
We track: cost-per-booking, member lifetime value, organic vs. paid attribution, seasonal cohort behavior, and revenue impact. You'll see weekly dashboards and have bi-weekly calls to review performance. If a channel isn't profitable within 4–6 weeks, we pause and reallocate.
Do you also handle email/SMS or just social?
Social media is our core. However, we integrate with your email and SMS campaigns (if you have them) to build a complete booking funnel. If you don't have email/SMS set up, we recommend starting that in parallel—it amplifies social ROI by 30–40%.
FREE · NO COMMITMENT · 48HR TURNAROUND