Built for Fitness & Wellness Brands That Have Outgrown Their Last Web Design Agency.
Your website isn't a brochure. It's your second-best salesman. We design sites that rank, convert, and survive seasonal churn.
8 of our last 10 fitness & wellness clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Web Design doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Web Design” phase. They know it works. They want it done properly.
Austin fitness & wellness is a different game.
We’ve run Web Design here. We know what it takes.
Austin fitness studios rank behind established gyms by default
Austin's ~58,000 SMBs include 400+ fitness & wellness businesses competing for class bookings on Instagram alone—leaving massive ranking gaps for gyms without SEO strategy. New studios spend $4,500/month on digital marketing but lack the web foundation to capture search demand or convert traffic. Established competitors dominate local pack results, forcing smaller operators into pure paid acquisition and seasonal dependence. A conversion-first website becomes the difference between scaling affordably and burning budget on ads.
The 3 places Austin fitness & wellness brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 fitness & wellness brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Ranked page 4–5 for 'yoga studios in Austin' and 'pilates near me.' 78% of bookings came from Instagram. When posting frequency dipped in summer, class capacity dropped 18%, and studio owner tried running $1,200/month in Google Ads—but landing page converted at only 1.4%, making CPL $85 vs. their break-even of $42.
Rebuilt website on fast, SEO-optimized foundation; added 15 location-specific pages targeting 'yoga in East Austin,' 'pilates near Rainey Street,' class-type keywords
— Maya S.
Founder & Head Instructor
Read the full case study →BEFORE → AFTER
Monthly Revenue Impact (Organic Bookings) · BEFORE
$1,200 (5–6 organic bookings/month)
Monthly Revenue Impact (Organic Bookings) · AFTER
$4,100 (27–29 organic bookings/month)
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Web Design has ever made sense to them.
From audit to measurable growth, step by step
After 6 months, your site ranks for 8–15 high-intent local keywords, organic traffic grows 150–240%, and your monthly bookings from search stabilize at 40–60% of your total pipeline—cutting seasonal churn in half and reducing your monthly cost per member by $35–$65.
Competitive & Search Audit
We map what's ranking for your studio type in Austin (yoga studios in East Austin, personal training in The Domain, etc.). We identify which established competitors own local pack, where organic gaps exist, and what your current site is costing you in lost leads. This reveals the exact $2,400–$5,000 monthly revenue opportunity you're missing.
Conversion & Member Journey Map
We interview your best members and lost prospects. Where do they search? What stops them from booking? A new studio visitor and a pricing-comparison visitor need different paths. We design site structure and messaging to move each from 'curious' to 'class booked' in 2–4 page clicks.
SEO-First Site Build & Copy
We build your site on a fast, indexable foundation (technical SEO matters). Copy speaks directly to Austin searchers: 'yoga studios near me,' 'boutique fitness,' your class types, neighborhood mentions. Every page ranks for real keywords people type—and converts them to bookings, not just clicks.
Local Authority & Organic Growth Launch
We claim and optimize your Google Business Profile, build local backlinks, and set up a content calendar (blog posts on fitness tips, class schedules, seasonal promotions). This signals to Google that you're a credible Austin fitness business, not just a new startup. Organic visibility compounds monthly.
Performance Tracking & Monthly Optimization
We monitor organic rankings, website traffic, booking rate, and cost per member. If a page converts at 3% but industry leaders hit 6%, we A/B test copy, forms, and CTAs. Seasonal churn drops as organic traffic stays steady year-round; your $4,500/month digital spend shifts from 80% ads to 50% ads + 50% organic, cutting CAC by 35–42%.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Austin fitness & wellness brand
The median fitness & wellness client after 6 months
We analyze your site against the top 3 competitors ranking for your keywords in Austin. You'll get a detailed breakdown of ranking opportunities, member journey friction points, and exactly how many bookings you're losing each month—plus a prioritized action plan.
Median result across 12 fitness & wellness Web Design case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“We had a 68% mobile drop-off rate. After the redesign, 31%. If your agency can't tell you your mobile conversion rate, get a new one.”
Jade L.
CMO · Retail, $8M revenue
“They briefed us on conversion psychology before touching a single wireframe. That changed how we thought about what a website is actually for.”
Oscar B.
Founder · Professional Services
“Every decision was tied to a metric. Every A/B test was documented. We now have a site that gets better every quarter because the data is actually being used.”
Sarah K.
Director of Operations · Legal Services, $5M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How long until we see bookings from organic search?
Typically 6–8 weeks for early traffic increases (month 1–2 of launch). Meaningful booking volume (15–25 new members/month from search) takes 4–6 months as rankings climb and trust builds. Ongoing monthly optimization accelerates this curve. We track and report on every metric so you see the progression.
We're already spending $4,500/month on digital marketing. Will a new website replace that spend?
No—it amplifies it. A conversion-optimized website typically means your paid ads work 2–3x better (same budget, more bookings). Many clients shift to 50% organic / 50% paid within 6 months, which means fewer ad dollars needed for the same member acquisition. Net result: same or lower total spend, more predictable revenue.
What if we're a brand-new studio with no track record or reviews?
That's exactly when web design matters most. New studios can't rely on reputation; they rely on clarity and trust signals. We build your site to address new visitor skepticism: detailed instructor bios, class descriptions, transformation stories, Google reviews widget, and a risk-free trial offer. Transparency beats reputation when you're starting.
How does this work with our existing Instagram strategy?
They work together. Instagram drives awareness and community; your website converts that awareness into bookings and recurring revenue. Smart studios use Instagram to send traffic to landing pages (summer promo, new class, etc.), not directly to DM booking requests. We build those landing pages and track every click.
Do you handle Google Ads management or just the website?
We design and optimize the website and landing pages that ads point to. We don't manage ad spend, but we make sure your site converts at 4%+ so your ad spend is efficient. If you're running ads, we'll review your landing page performance and suggest changes. Many clients do both web design + SEO with us, then manage ads in-house or with another partner.
FREE · NO COMMITMENT · 48HR TURNAROUND