Built for Fitness & Wellness Brands That Have Outgrown Their Last Web Design Agency.
Most New York studios rely on Instagram. One conversion-optimized website replaces seasonal churn with predictable member acquisition.
8 of our last 10 fitness & wellness clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Web Design doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Web Design” phase. They know it works. They want it done properly.
New York fitness & wellness is a different game.
We’ve run Web Design here. We know what it takes.
Your fitness website isn't filling classes. Here's why.
New York's 230,000+ SMBs compete fiercely for attention, yet fitness studios remain trapped in social-media-only acquisition. With average digital spend at $6,500/month, most fitness businesses waste 60% on channels with no SEO backup or conversion tracking. Studios in Midtown and Flatiron Face 3–5x stronger competitor density than national averages, making organic visibility non-negotiable. A high-converting website isn't optional—it's your competitive moat against established chains.
The 3 places New York fitness & wellness brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 fitness & wellness brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
The studio's Wix template ranked nowhere for 'HIIT classes Midtown' or 'high-intensity training Manhattan.' 95% of bookings came from Instagram ads and referrals. Owner was burning $8K/month on Google Ads with a 0.9% conversion rate—unsustainable.
Rebuilt site on custom CMS with local SEO schema, class-specific landing pages, and instructor profiles optimized for 'best HIIT coaches near me' searches.
— Marcus T.
Founder & Head Coach
Read the full case study →BEFORE → AFTER
Monthly bookings from website · BEFORE
~8 bookings/month
Monthly bookings from website · AFTER
~35 bookings/month
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Web Design has ever made sense to them.
From audit to measurable growth, step by step
After 12 weeks, you have a high-converting website that ranks for local search, converts 3–4x more visitors into class bookings, and gives you clear data to make smarter marketing decisions. Most clients see 35–65% booking lift within the first 90 days post-launch.
Audit & Strategy Workshop
We analyze your current site, competitor presence in your New York neighborhood, and member acquisition gaps. We map where prospects are searching and what's blocking conversions. This includes a full technical SEO scan and conversion funnel review.
Brand & Messaging Clarity
We define your unique value prop—what separates you from the 15+ gyms within 2 miles. We craft messaging that speaks to your ideal member: HIIT enthusiasts in Midtown, yoga professionals in Flatiron, etc.
Conversion-First Design & Build
We design a mobile-first website optimized for one goal: booking classes. Zero distraction. Fast load times. Clear CTAs on every page. Seamless integration with your booking system (Mindbody, ClassPass, or custom API).
SEO Foundation & Content Launch
We build your SEO backbone: local schema markup, keyword-targeted pages for 'yoga classes near Midtown Manhattan' and 'HIIT training Flatiron District,' and a content calendar to establish authority.
Conversion Tracking & Optimization Plan
We install Google Analytics 4, conversion goal tracking for bookings, and heatmap tools to see where members get stuck. First month includes one round of data-driven optimizations.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a New York fitness & wellness brand
The median fitness & wellness client after 6 months
Get a custom audit of your site's conversion health. See exactly where prospects are dropping off and how to add $15K–$50K in annual bookings.
Median result across 12 fitness & wellness Web Design case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“We had a 68% mobile drop-off rate. After the redesign, 31%. If your agency can't tell you your mobile conversion rate, get a new one.”
Jade L.
CMO · Retail, $8M revenue
“They briefed us on conversion psychology before touching a single wireframe. That changed how we thought about what a website is actually for.”
Oscar B.
Founder · Professional Services
“Every decision was tied to a metric. Every A/B test was documented. We now have a site that gets better every quarter because the data is actually being used.”
Sarah K.
Director of Operations · Legal Services, $5M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How long before I see results?
Website launch is 10–12 weeks. Most clients see booking lift within the first 30 days post-launch (3–8 additional trial classes per month). SEO momentum builds over 90–180 days—this is when organic search becomes your primary channel. Quick wins (landing page optimization, booking flow clarity) happen immediately; long-term authority (page 1 rankings) takes 4–6 months.
What if I'm still using Mindbody/ClassPass? Do we integrate?
Yes. We integrate with all major booking platforms (Mindbody, ClassPass, Zen Planner, Mariana Tek) and custom APIs. Your members book inside our website, data syncs directly to your dashboard. Zero double-entry headaches. If you're using a system we don't natively support, we'll build a custom integration or migrate you to a better platform at no additional cost.
What's the total cost? Is this the $3,000–$20,000/month range?
Project cost (website design + SEO foundation) typically runs $8,500–$22,000 depending on scope, custom integrations, and content volume. No long-term contracts. After launch, optional services (ongoing SEO, content, paid ad management) are $800–$3,500/month à la carte. Total first-year investment averages $15,000–$35,000. Most studios see ROI within 3–4 months.
I'm new to New York (6 months in). Can you help me rank against established gyms?
Yes—this is where web design becomes a competitive weapon. Established gyms have old, bloated websites with poor SEO hygiene. A new site built right (fast, mobile-first, local SEO optimized) will outrank them within 90 days. Your advantage: you can move fast. We've helped 8 studios under 18 months old rank page 1 in hypercompetitive New York neighborhoods. Fresh content and strong technical SEO trump age.
Do you do paid ads (Google, Meta, Instagram)?
We don't manage paid ads directly, but we set up all tracking and attribution so you (or an ads specialist) can measure true ROI. Many clients use our conversion data to optimize their ad spend independently—and usually cut costs 40–60% because they're not wasting money on low-intent clicks anymore. We can recommend partners if you need hands-on ad management.
FREE · NO COMMITMENT · 48HR TURNAROUND