Built for Fitness & Wellness Brands That Have Outgrown Their Last SEO Agency.
The boutique fitness studios consistently growing membership without discounting are the ones who've built neighbourhood search authority that ClassPass and Mindbody simply can't compete with.
8 of our last 10 fitness & wellness clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. SEO doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try SEO” phase. They know it works. They want it done properly.
New York fitness & wellness is a different game.
We’ve run SEO here. We know what it takes.
NYC's 4,200 fitness studios are losing 70% of new member searches to chains and apps
New York City's fitness industry generates over 3.4 million local search queries per month across gym, studio, class, and wellness categories. Despite this demand, 68% of NYC fitness businesses have no meaningful organic search presence. The studios growing membership through organic search are capturing high-intent searchers at the exact moment of decision — 'pilates Upper East Side', 'CrossFit near me Brooklyn' — with zero per-booking cost.
The 3 places New York fitness & wellness brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 fitness & wellness brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Invisible on Google despite strong member retention and a fully-booked Tuesday–Thursday schedule — new member acquisition entirely dependent on ClassPass with 38% of revenue going to commission
Built neighbourhood-specific cycling and indoor cycling landing pages for West Village, Chelsea, and SoHo — each targeting the specific searches those neighbourhood residents used to find cycling classes
— Leila M.
Owner, West Village Cycling Studio
Read the full case study →BEFORE → AFTER
Monthly new member sign-ups from organic search · BEFORE
2
Monthly new member sign-ups from organic search · AFTER
34
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time SEO has ever made sense to them.
From audit to measurable growth, step by step
Within 6–9 months, your studio appears in the local pack for 30–60 class-type and neighbourhood-specific searches, generating 20–45 new organic member enquiries per month — directly reducing your platform commission dependency.
Local Fitness SEO Audit
We audit your Google Business Profile, website, and local rankings against the top 3 competitors for your class type and neighbourhood. We identify exactly what's preventing your local pack appearance and prioritise the fastest-impact fixes.
GBP & Local Foundation
We fully optimise your GBP for fitness-specific categories, class types, and local signals — all classes listed as services, instructor bios, class schedule photos, and neighbourhood-specific service areas. We also fix citation inconsistencies across fitness and local directories.
Class-Type & Neighbourhood Content
We create class-type-specific landing pages targeting the neighbourhood searches your ideal members use — 'HIIT classes Tribeca', 'prenatal yoga Brooklyn', 'adult beginner ballet Manhattan'. These pages rank for the specific searches that convert at 2–3x the rate of generic searches.
Review Generation & Social Proof
We build an automated post-class review generation system — email and SMS sequences that turn regulars into Google reviewers. Reviews build local pack authority and conversion rate simultaneously. We also create a member success story content programme.
New Member Attribution & Scale
Monthly reporting on organic new member sign-ups, class bookings from organic, and revenue from organic acquisition vs platform commissions. We identify which class types and neighbourhoods have untapped ranking potential and expand accordingly.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a New York fitness & wellness brand
The median fitness & wellness client after 6 months
The 44-point local SEO audit we run on every new fitness client — covering Google Business Profile, class-type landing pages, reviews, and citation health. See exactly where your studio is losing local search visibility to competitors.
Median result across 12 fitness & wellness SEO case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“I've run three agencies through their paces. This is the first one that attributes everything back to revenue. Rankings are vanity. Pipeline is the point.”
David L.
Founder · B2B Services, $8M revenue
“They found a technical issue in week one that had been suppressing our rankings for over a year. Two previous agencies missed it completely. That was the moment I knew.”
Mark R.
Director of Growth · E-commerce Brand
“Month-to-month contracts and no lock-in wasn't just a selling point — it forced them to earn our business every month. They always did.”
Emma S.
CEO · Professional Services, $6M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
Is Instagram enough for a NYC fitness studio to grow membership?
Instagram is great for community and retention. Google is where people make decisions. Someone searching 'pilates studio Upper East Side' right now is making a choice — they're not scrolling inspiration, they're deciding where to buy a membership. Instagram and local SEO serve different parts of the member journey. Studios that rely only on Instagram are missing the most conversion-ready searches.
How do I compete with SoulCycle and Equinox in local search?
Large chains can't create neighbourhood-specific, instructor-specific, class-type-specific content for every location. A boutique studio can own 'cycling studio West Village' even against SoulCycle because Google rewards hyperlocal relevance and specificity. The key is building content and GBP signals that are more locally specific than anything a chain can produce at scale.
Should I focus on Google Business Profile or website SEO first?
GBP first for most fitness studios — it directly impacts local pack visibility where 80% of local fitness searches convert. Website SEO amplifies GBP and opens additional keyword opportunities but requires more time to produce results. We typically optimise both simultaneously but front-load GBP work in Month 1.
How do I reduce my ClassPass and Mindbody commission dependency?
The strategy is building organic visibility that generates direct bookings via your website and phone. As organic new member volume grows, you can selectively reduce platform exposure — reducing commission per member acquired while maintaining total new member volume. Most clients achieve commission-neutral growth within 9–12 months.
Can you help with SEO for a single instructor's private coaching business?
Yes — the approach is similar but focused on personal brand authority. We build content around your specific methodology, client transformation stories, and specialisation niche. A personal trainer ranking for 'strength training for women over 40 NYC' can build a full private client roster entirely from organic search.
FREE · NO COMMITMENT · 48HR TURNAROUND