Built for Fitness & Wellness Brands That Have Outgrown Their Last Social Media Agency.
New York fitness studios lose $12K+ annually to seasonal churn and weak social strategy. We fix that with community-first content.
8 of our last 10 fitness & wellness clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Social Media doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Social Media” phase. They know it works. They want it done properly.
New York fitness & wellness is a different game.
We’ve run Social Media here. We know what it takes.
Your social feeds aren't filling classes. Here's why.
New York's fitness market is fragmented: 230,000+ SMBs compete for attention across Midtown Manhattan, the Flatiron District, and beyond. Social media drives 68% of new class bookings, but most studios treat it as a broadcast channel, not a community driver. Studios that rank well organically plus run strategic paid acquisition keep seats full year-round. Without both, you're vulnerable to churn and seasonal peaks.
The 3 places New York fitness & wellness brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 fitness & wellness brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Class bookings were 60% dependent on Instagram organic reach. January 2024 brought 180 new members; by April, 110 had churned. Studio had no paid strategy and ranked 5th for local yoga searches despite strong reviews. Summer months threatened studio viability.
Built a 90-day content calendar focused on member transformations and community wins, replacing 70% of promotional posts with behind-the-scenes and member spotlights.
— Sarah M.
Studio Owner
Read the full case study →BEFORE → AFTER
Monthly class bookings (average) · BEFORE
45 bookings
Monthly class bookings (average) · AFTER
118 bookings
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Social Media has ever made sense to them.
From audit to measurable growth, step by step
After 90 days, you have a predictable member acquisition engine: social drives community engagement, paid ads fill off-season bookings, and local search visibility compounds over time. You're no longer dependent on January spikes. Seasonal churn shrinks, and new studio disadvantage disappears.
Competitive & Community Audit
We analyze your current social performance, audit top competitors in your NYC neighborhood, and map member behavior across Instagram, Google Local, and TikTok. We identify which content formats and messaging drive bookings vs. vanity metrics.
Content Strategy & Messaging
We develop a 90-day content calendar centered on community, not promotion. Every post addresses a member pain point or celebrates a win. We define your brand voice, establish posting cadence, and create templates for Reels, Stories, and carousel posts that convert.
Paid Social & Retargeting Setup
We build conversion-focused campaigns on Instagram and Facebook targeting warm leads, past website visitors, and lookalike audiences across NYC metro. We configure retargeting to nurture drop-offs and set up pixel tracking for class bookings.
Google Local + SEO Integration
We optimize your Google Business Profile, audit local citations, and align your social bios and content with local search intent. This ensures your studio ranks in 'near me' searches and appears in Google Maps—critical in high-density neighborhoods like Midtown and Flatiron.
Execution & Monthly Optimization
We execute content, manage ad spend, monitor member feedback, and adjust creative and audience targeting based on booking data. Monthly reviews ensure you're hitting retention and acquisition targets. We hand over simplified dashboards so you track ROI daily.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a New York fitness & wellness brand
The median fitness & wellness client after 6 months
Get the exact content calendar, paid ad templates, and Google Local optimization checklist that top NYC studios use to fill classes year-round and reduce seasonal churn by 40%+.
Median result across 12 fitness & wellness Social Media case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“Instagram was an afterthought. It's now our second-highest revenue channel after word-of-mouth. I didn't think social could actually drive B2C revenue at this scale.”
Ben H.
CEO · Retail Brand, $7M revenue
“The content calendar process changed how our whole team thinks about marketing. We're telling a story now — not just filling a grid to look active.”
Cora M.
Brand Director · Lifestyle Brand
“They mapped our content to every stage of the buyer journey. That sounds basic — but nobody had done it for us before. The results were immediate.”
Raj S.
Founder · E-commerce Brand, $3M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How much does this cost, and what's included?
Our social media marketing packages for New York fitness studios range from $3,000–$8,000/month depending on scope (content creation, paid ad management, Google Local optimization, reporting). Most studios start at $5,000/month for full-service execution. We guarantee transparent reporting tied to bookings, not vanity metrics. No lock-in after 90 days.
We're a new studio with zero followers. Can you really help us compete?
Yes. New studios actually have an advantage: no legacy baggage, authentic founding-member stories, and urgency ('limited founding offer'). We've scaled new studios to 2,500+ engaged followers and 100+ monthly bookings in 4–6 months using paid ads + community content. Established competitors have more followers but often weaker engagement and retention.
What if we only have budget for social, not paid ads?
Organic-only social will plateau by Month 3–4 in New York's competitive market. However, we can prioritize high-ROI content (Reels, member spotlights, challenges) and organic retargeting via email/SMS to maximize bookings without paid spend. Most studios find paid ads ($500–$1,500/month) essential for sustainable growth and churn reduction. We can model both scenarios.
How do you handle seasonal churn? January is packed, but April is dead.
Three levers: (1) Retargeting campaigns that re-engage lapsed members before they churn; (2) Challenge campaigns (30-day, accountability-driven) that build commitment; (3) Paid acquisition ramped up in Q1–Q2 to offset seasonal drop. We use booking data to predict churn and adjust strategy by month. This is exactly what separates studios that thrive from those that close.
Do you manage our Instagram account, or do we?
We offer both: fully managed (we execute content, respond to DMs, monitor engagement) or hybrid (we create and schedule content, you approve and respond). For new studios or owners without marketing expertise, fully managed removes friction and ensures consistency. Most clients choose fully managed for $5K–$8K/month; hybrid costs $3K–$5K.
FREE · NO COMMITMENT · 48HR TURNAROUND