Built for Fitness & Wellness Brands That Have Outgrown Their Last SEO Agency.
Social media brought members yesterday. SEO brings them tomorrow. Rank higher in local search, get found by members actively searching for your class or service.
8 of our last 10 fitness & wellness clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. SEO doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try SEO” phase. They know it works. They want it done properly.
Austin fitness & wellness is a different game.
We’ve run SEO here. We know what it takes.
Austin fitness studios rank lower than they deserve
Austin's fitness & wellness market is fragmented: 58,000+ SMBs compete for attention, but most studios rely exclusively on social media and paid ads, leaving massive organic search opportunity untapped. The Domain and East 6th Street tech corridor are hotspots for wellness brands targeting young professionals—and Google search is how they discover new studios. Studios that rank for "yoga near me" or "CrossFit in Austin" book 40% more members with zero paid spend. Your competitors aren't ranking yet. This is your window.
The 3 places Austin fitness & wellness brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 fitness & wellness brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Ranked 4th–6th for 'pilates Austin' and 'pilates The Domain.' Lost 20+ potential members monthly to competitors ranking higher. Paid Instagram ads were their only lead source; CAC was $185 per member signup.
Optimized website structure, page titles, and schema markup for location-specific keywords ('best pilates studio The Domain,' 'pilates classes near Domain')
— Sarah M.
Owner, Pilates Studio
Read the full case study →BEFORE → AFTER
Monthly Organic Member Leads · BEFORE
3–4 leads/month
Monthly Organic Member Leads · AFTER
18–22 leads/month
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time SEO has ever made sense to them.
From audit to measurable growth, step by step
Within 6 months, you'll rank in the top 3 positions for 8–15 high-intent local keywords. Within 12 months, organic search will drive 35–50% of your new member inquiries. You'll reduce CAC by 60–70%, stabilize seasonal churn, and build a sustainable, algorithm-owned lead channel that compounds over time.
Audit & Competitive Intelligence
We crawl your website, analyze your Google Business Profile, and map your current ranking positions for all relevant keywords—'fitness classes Austin,' 'gym in [neighborhood],' your service types. We analyze the top 3 local competitors to identify gaps and opportunities unique to Austin's market.
On-Page & Technical Optimization
We optimize your site structure, page titles, meta descriptions, and schema markup (LocalBusiness, ClassEvent) so Google understands exactly what you offer and where. We fix technical issues (site speed, mobile usability, crawlability) that hurt ranking. This is the foundation.
Local SEO & Google Business Profile
We optimize your Google Business Profile (photos, posts, services, hours), build local citations across Austin-relevant directories (ClassPass, Mindbody, Austin fitness guides), and ensure consistent NAP (Name, Address, Phone) across all platforms. This directly impacts your Local Pack ranking.
Content & Link Building Strategy
We create keyword-targeted blog content ("Best Pilates Studios in East Austin," "How to Choose a CrossFit Gym") that answers member questions and attracts backlinks. We identify local partnership and press opportunities specific to Austin's wellness community to build authority.
Monitoring, Reporting & Optimization
We track keyword rankings, organic traffic, leads, and member signups through SEO monthly. We refine strategy based on data: doubling down on high-performing keywords, fixing underperforming pages. You get monthly reports showing ROI in members booked and revenue attributed to organic search.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Austin fitness & wellness brand
The median fitness & wellness client after 6 months
Get the exact 23-point SEO setup checklist we use to help new studios rank in the top 3 within 6 months. Includes Google Business Profile optimization, local citation strategy, and the keyword research framework for Austin's fitness market.
Median result across 12 fitness & wellness SEO case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“I've run three agencies through their paces. This is the first one that attributes everything back to revenue. Rankings are vanity. Pipeline is the point.”
David L.
Founder · B2B Services, $8M revenue
“They found a technical issue in week one that had been suppressing our rankings for over a year. Two previous agencies missed it completely. That was the moment I knew.”
Mark R.
Director of Growth · E-commerce Brand
“Month-to-month contracts and no lock-in wasn't just a selling point — it forced them to earn our business every month. They always did.”
Emma S.
CEO · Professional Services, $6M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How long until we rank and see member inquiries from SEO?
Most clients see top 10 rankings for 2–4 keywords within 8–12 weeks. Top 3 rankings typically arrive in 4–6 months. Qualified member inquiries usually appear in months 3–4, with meaningful volume (15–25/month) by month 6–8. Timeline depends on competition intensity, domain age, and how aggressive your category is.
Is SEO faster than paid ads for fitness studios in Austin?
Paid ads produce leads faster (days 1–2), but cost $120–$280 per lead and require continuous spend. SEO is slower to start but produces leads for $22–$50 per acquisition by month 4–6 and continues compounding. Most studios combine both: paid ads fund early growth while SEO builds a sustainable, low-cost channel.
What if a competitor is already ranking first?
Ranking first usually means 2–4 years of optimization and backlinks. You can't overtake them overnight, but you can rank 2nd–4th for high-intent keywords within 6 months if you optimize strategically. We focus on keywords they're neglecting and long-tail member intent ('best beginner yoga Austin,' 'yoga for anxiety near Domain') where competition is lower and member quality is high.
Do we need a new website for SEO to work?
No. Most sites rank better through optimization than rebuilds. We audit your current site, fix technical issues, optimize on-page elements, and build local citations and links. We only recommend a rebuild if your site is 5+ years old, has major structural issues, or your tech stack is limiting. 80% of the time, optimization on your current site wins.
What's the difference between SEO and paid ads? Should we do both?
Paid ads (Google, Meta, ClassPass) give immediate visibility but pause the moment you stop paying. SEO builds organic ranking authority that produces leads 24/7 and compounds over time. Ideal strategy: use paid ads to fill your funnel immediately while SEO builds (months 1–6), then shift budget to SEO as organic volume increases. Most profitable studios do both.
FREE · NO COMMITMENT · 48HR TURNAROUND