Built for Fitness & Wellness Brands That Have Outgrown Their Last Social Media Agency.
Most LA fitness studios rely entirely on Instagram for bookings. We help you build predictable revenue without platform dependency.
8 of our last 10 fitness & wellness clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Social Media doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Social Media” phase. They know it works. They want it done properly.
Los Angeles fitness & wellness is a different game.
We’ve run Social Media here. We know what it takes.
Your social media is booking classes. But is it sustainable?
Los Angeles fitness studios face a unique challenge: high competition density across Santa Monica, West Hollywood, and the Arts District, with established brands dominating organic reach. Most new studios lack paid acquisition strategies, leaving them vulnerable to seasonal member churn and algorithm changes. Social media isn't just a marketing channel here—it's the primary sales funnel. Yet without data-driven content strategy and paid scaling, you're competing on luck, not strategy.
The 3 places Los Angeles fitness & wellness brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 fitness & wellness brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Member bookings relied 85% on Instagram organic reach. No paid strategy. Seasonal member churn of 30% in summer months cost the studio $45,000+ in lost revenue annually.
Rebuilt content strategy around transformation stories and community moments instead of class promotion. Created 35 Reels/month featuring real member wins.
— Sarah M.
Studio Owner, Santa Monica
Read the full case study →BEFORE → AFTER
Monthly New Member Bookings · BEFORE
28 bookings/month (organic only)
Monthly New Member Bookings · AFTER
87 bookings/month (organic + paid)
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Social Media has ever made sense to them.
From audit to measurable growth, step by step
After 90 days, you'll have a scalable, data-driven content engine that builds community and fills classes year-round. By month 6, expect 25–40% lower cost per booking, 15–22% higher engagement, and a predictable monthly booking pipeline that doesn't rely on organic luck.
Community & Audience Audit
We analyze your current Instagram, TikTok, and Facebook presence to identify member personas, engagement patterns, and content gaps. We competitive benchmark your top 5 rivals in LA to find your unique positioning angle. This uncovers what's actually working (and what's invisible to you).
Strategy & Content Roadmap
We build a 90-day content calendar focused on three pillars: transformation stories (builds trust), community moments (drives engagement), and conversion hooks (fills classes). Each post is mapped to a member journey stage—awareness, consideration, decision. We define your paid audience segments for Meta, TikTok, and YouTube.
Content Production & Asset Creation
Our creative team produces 30–40 assets per month: Reels, carousel posts, Stories, and TikToks. Every piece is designed to hit specific conversion metrics. We film member testimonials, transformation sequences, and class highlights that work across platforms. LA-based creators ensure authenticity and local relevance.
Paid Amplification & Campaign Launch
We deploy targeted Meta and TikTok ad campaigns to drive class bookings year-round. We test creative, audience segments, and messaging to find your lowest cost-per-booking threshold. Campaigns run continuously with seasonal adjustments to offset churn and maintain steady pipeline.
Measurement, Optimization & Scale
We track every metric that matters: engagement rate, click-through rate, cost per lead, cost per booking, and member lifetime value. Weekly dashboards show what's working. We iterate creative, audience, and bid strategy monthly to improve ROI and reduce cost per acquisition by 20–35%.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Los Angeles fitness & wellness brand
The median fitness & wellness client after 6 months
Get a custom, data-backed assessment of your social media strategy. We'll identify your biggest booking bottleneck, show you how you compare to competitors, and reveal the one content shift that could add $10K–$25K in monthly revenue.
Median result across 12 fitness & wellness Social Media case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“Instagram was an afterthought. It's now our second-highest revenue channel after word-of-mouth. I didn't think social could actually drive B2C revenue at this scale.”
Ben H.
CEO · Retail Brand, $7M revenue
“The content calendar process changed how our whole team thinks about marketing. We're telling a story now — not just filling a grid to look active.”
Cora M.
Brand Director · Lifestyle Brand
“They mapped our content to every stage of the buyer journey. That sounds basic — but nobody had done it for us before. The results were immediate.”
Raj S.
Founder · E-commerce Brand, $3M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How much of my social media growth will be organic vs. paid?
Typically 60–70% organic, 30–40% paid, by month 6. Organic builds community trust and long-term asset value. Paid fills the pipeline predictably during low seasons and accelerates growth during peak seasons. Both are essential. Most studios try organic-only and plateau at low reach. Paid alone burns budget without community. We combine both.
How long until I see booking results?
Paid campaigns generate measurable bookings within 2–3 weeks. Organic content starts driving engagement in week 1. By week 8, you should see a 20–30% improvement in cost per booking. Full optimization and scaling happen in months 4–6. We don't promise overnight results because sustainable growth takes time.
What if I already have an in-house social media person?
Great. We can partner with them. Most in-house teams lack access to paid campaign optimization, competitive benchmarking, and member psychology frameworks. We become your strategy layer and optimization engine. Your team executes content creation; we handle strategy, paid, measurement, and iteration. It's a collaboration that usually elevates everyone's output.
Do you manage my ad spend or just the strategy?
We manage the full execution: campaign setup, daily monitoring, weekly optimization, creative testing, and audience refinement. You maintain complete access and visibility. We provide weekly dashboards showing spend, bookings, and ROI. You approve spend levels and pauses. Full transparency, shared responsibility.
What's your retainer range for a single-location vs. multi-location studio?
Single location: $3,500–$6,500/month. Multi-location (2–3 studios): $6,500–$10,000/month. Includes strategy, content creation (30–40 assets/month), paid management ($2,000–$4,000 ad spend allocation), and reporting. We can flex budget up or down based on your goals and growth stage. Many clients increase spend in months 4–6 once they see ROI.
FREE · NO COMMITMENT · 48HR TURNAROUND
Get your Los Angeles fitness & wellness market diagnostic.
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