Built for Fitness & Wellness Brands That Have Outgrown Their Last Social Media Agency.
Miami fitness studios lose $12K+ monthly to weak social strategy. We build communities that convert.
8 of our last 10 fitness & wellness clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Social Media doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Social Media” phase. They know it works. They want it done properly.
Miami fitness & wellness is a different game.
We’ve run Social Media here. We know what it takes.
Your Instagram isn't filling classes. We fix that.
Miami's fitness market is fragmented—95,000 SMBs compete for attention across Brickell, Wynwood, and South Beach, yet most studios rely entirely on organic social with zero SEO backup. Seasonal tourism creates unpredictable demand swings, making paid acquisition critical but often overlooked. Studios that master social-first content and strategic paid campaigns capture 3-4x more local members than their organic-only competitors.
The 3 places Miami fitness & wellness brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 fitness & wellness brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Studio had 800 Instagram followers and 2–3 class bookings per week from organic social alone. Established competitors in the neighborhood had 5K+ followers and consistent 15–20 bookings weekly. Owner was spending $2K/month on ads with no strategy and seeing minimal ROI.
Launched weekly Reels series ('Day in the Life,' member transformations, class previews) shot by in-house content team with strategic CTAs to booking link.
— Sarah M.
Founder & Head Coach
Read the full case study →BEFORE → AFTER
Monthly New Members · BEFORE
8–12 per month
Monthly New Members · AFTER
28–32 per month
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Social Media has ever made sense to them.
From audit to measurable growth, step by step
After 90 days, your studio will have predictable member acquisition, a thriving social community aligned to your culture, and a replicable system that turns followers into bookings. Most clients see 35–65% increases in trial bookings and 22–40% improvements in conversion rates within the first quarter.
Social Audit & Competitor Map
We analyze your current presence across Instagram, Facebook, and TikTok, benchmark against 8-10 Miami competitors (direct + adjacent studios), and identify where you're losing leads. We map your local market position, seasonal demand patterns, and audience sentiment.
Content & Paid Strategy Framework
We build a 90-day content calendar anchored to member journey stages (awareness → consideration → conversion → retention). Strategy includes Reels, Stories, community posts, and paid targeting—all calibrated to Miami's seasonal fitness trends and your studio's unique positioning.
Launch Community Campaigns
We create high-impact Reels and Stories that showcase member transformations, behind-the-scenes culture, and class highlights. We layer in strategic paid campaigns targeting warm audiences, lookalike members, and local Brickell/Wynwood prospects to drive qualified trial bookings.
Optimize & Scale What Works
After 30 days, we analyze performance across content types, ad audiences, and messaging. We kill underperformers, double down on high-converting Reels and paid angles, and refine audience targeting based on real booking data and cost-per-lead benchmarks.
Retention & Community Deepening
Once new members arrive, we shift strategy to retention—member spotlights, exclusive Stories content, referral incentives, and re-engagement campaigns for lapsed members. This locks in lifetime value and builds organic word-of-mouth.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Miami fitness & wellness brand
The median fitness & wellness client after 6 months
Get the exact framework we use to help studios fill classes year-round, reduce seasonal churn, and compete against established gyms. Includes member journey templates, content calendar starter, and paid ad targeting guide.
Median result across 12 fitness & wellness Social Media case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“We were posting every day with zero strategy. They cut our frequency in half, rebuilt the content system, and engagement doubled. More isn't always better.”
Tara N.
Head of Marketing · Food & Beverage, $4M revenue
“Instagram was an afterthought. It's now our second-highest revenue channel after word-of-mouth. I didn't think social could actually drive B2C revenue at this scale.”
Ben H.
CEO · Retail Brand, $7M revenue
“The content calendar process changed how our whole team thinks about marketing. We're telling a story now — not just filling a grid to look active.”
Cora M.
Brand Director · Lifestyle Brand
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How long before we see results?
Most studios see measurable increases in trial bookings within 30 days (as content and ads build momentum) and meaningful revenue impact by 90 days. Some see week 2–3 wins if starting from zero ad presence. Retention improvements compound month-over-month.
What if we're already using another social media agency?
We conduct a free audit of current performance—benchmarking cost-per-lead, engagement, and conversion rates against Miami fitness standards. If we can't demonstrate 25%+ improvement potential, we'll tell you upfront. Most studios switching see immediate gains from audience refinement and strategy clarity.
Do you create the content, or do we?
We provide the strategy and content calendar; you can use in-house video, hire freelancers, or use our recommended creators. For most studios, we recommend a hybrid: we shoot high-impact testimonials/transformations monthly (included), you handle daily Stories and community posts with our guidelines.
How much should we budget for ads?
We recommend $400–$1,200/month depending on studio size and growth goals. Most Miami fitness studios in $2K–$5K agency retainer range allocate 40–50% to paid media. We'll model ROI for your specific situation and adjust spend based on performance.
What if our classes fill up naturally—do we still need social strategy?
Yes. Even if your current classes fill, strategic social protects against seasonal churn, builds defensible competitive moat (hard for new studios to replicate culture), and unlocks upsells (merchandise, nutrition coaching, private sessions). Also, Miami's fitness market is growing fast—you're vulnerable if competitors steal your social narrative.
FREE · NO COMMITMENT · 48HR TURNAROUND