Built for Fitness & Wellness Brands That Have Outgrown Their Last Web Design Agency.
95,000 SMBs in Miami. Most fitness studios still depend on social media. Rank locally. Convert visitors. Own your market.
8 of our last 10 fitness & wellness clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Web Design doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Web Design” phase. They know it works. They want it done properly.
Miami fitness & wellness is a different game.
We’ve run Web Design here. We know what it takes.
Your fitness website is costing you members every month
Miami's fitness & wellness market is hyper-competitive, especially in Brickell, Wynwood, and South Beach where new studios launch constantly. Studios with strong social presence often neglect SEO, leaving significant organic traffic on the table while seasonal churn eats profits. Unlike tourism or real estate, fitness depends on local discovery—but most owners treat their website as a digital afterthought. A conversion-optimized, SEO-backed website isn't a luxury; it's your hedge against algorithm changes and seasonal downturns.
The 3 places Miami fitness & wellness brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 fitness & wellness brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Competitor gyms ranked above them on Google for 'CrossFit near me' and 'fitness classes Brickell.' Website was a 5-year-old template with no booking system. Summer churn hit 25% annually—costing ~$18,000 in lost revenue. Instagram had 2,400 followers but generated fewer than 8–10 bookings per month.
Rebuilt site with integrated scheduling, class calendar, and transparent pricing. Launched location-specific landing pages for Brickell and nearby Edgewater.
— Marcus T.
Co-Owner
Read the full case study →BEFORE → AFTER
Monthly New Member Bookings · BEFORE
~12 (mostly social referrals)
Monthly New Member Bookings · AFTER
~35–42 (mix of organic, social, paid retargeting)
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Web Design has ever made sense to them.
From audit to measurable growth, step by step
After 4 months, you own a website that ranks for local search, converts visitors into members at 2.5–3.5x your current rate, and insulates you from social algorithm changes. You'll have predictable, organic member acquisition independent of posting frequency.
Competitive & SEO Audit
We analyze the top 5–8 studios ranking in your Miami neighborhood and audit your site for ranking gaps. We map search intent specific to your district (Brickell gym + online booking? Wynwood fitness + group classes?) and identify your quick wins.
Website Architecture & Messaging Strategy
We rebuild your information architecture to guide members through discovery → decision → booking. Every page is built around conversion: class offerings, instructor bios, transparent pricing, member testimonials, and friction-free CTAs. Messaging speaks directly to your Miami audience.
Design & Development
We build a fast, mobile-first site optimized for class discovery and booking. Integration with your scheduling system (Mindbody, Zen Planner, etc.), Google Business Profile sync, and review widgets. Every element designed for conversion—no fluff.
Local SEO Foundation & Content Launch
We optimize your Google Business Profile, build local citation authority, create location-specific landing pages (one per neighborhood if applicable), and publish pillar content around your class types. Schema markup for classes, reviews, and events.
Launch, Monitoring & Optimization
Site goes live. We monitor rankings, traffic, and conversion rate daily for 30 days. Identify what's working—which pages drive bookings, which messaging converts—then iterate. Provide you with a scalable playbook for ongoing growth.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Miami fitness & wellness brand
The median fitness & wellness client after 6 months
A free 1-page checklist that shows you the 12 highest-impact elements every high-converting fitness website must have—and a quick audit to score your current site.
Median result across 12 fitness & wellness Web Design case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“Page load went from 4.8 seconds to under 1.2. The SEO impact was visible within weeks. Speed isn't just a UX issue — it's a revenue issue. They understood that.”
Mike A.
CTO · E-commerce, $6M revenue
“We had a 68% mobile drop-off rate. After the redesign, 31%. If your agency can't tell you your mobile conversion rate, get a new one.”
Jade L.
CMO · Retail, $8M revenue
“They briefed us on conversion psychology before touching a single wireframe. That changed how we thought about what a website is actually for.”
Oscar B.
Founder · Professional Services
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How long until we see results?
Traffic and ranking improvements: 8–12 weeks. Meaningful conversion increases: 16–20 weeks. Most clients see their first +20–30% booking lift around month 3, with continued growth through month 6. SEO is a compound investment—early months feel slow, but momentum accelerates.
Will this work if we're a brand-new studio?
Yes, especially. New studios have an advantage: no old site baggage or technical debt. We've helped three Wynwood and Brickell startups rank faster than established competitors because we build SEO into the foundation from day one. You'll feel competitive faster.
What if we already have a website?
We audit it first (free, detailed assessment). Most Miami fitness sites suffer from poor UX, slow load times, no booking integration, or weak messaging. We either optimize what you have or rebuild from scratch if the foundation is broken. Either way, we're starting with data, not assumptions.
Does this replace social media?
No—it's a hedge. Social media is still powerful for community and brand. But it's rented land. A strong website lets you own your member acquisition, reduce seasonal churn, and turn casual Instagram followers into committed members. Use both; don't depend on one.
What does this cost, and how long is the engagement?
Web design + SEO foundation: $8,000–$18,000 (one-time, 4–6 months). Ongoing optimization & SEO: $1,500–$3,500/month (optional but recommended). We're transparent about costs upfront—no hidden fees. Most studios see ROI within 3–4 months of launch.
FREE · NO COMMITMENT · 48HR TURNAROUND