Built for Fitness & Wellness Brands That Have Outgrown Their Last Paid Marketing Agency.
We stop the bleeding. Strategic paid marketing that fills classes year-round, even when Instagram algorithms shift.
8 of our last 10 fitness & wellness clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Paid Marketing doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Paid Marketing” phase. They know it works. They want it done properly.
Miami fitness & wellness is a different game.
We’ve run Paid Marketing here. We know what it takes.
Miami fitness studios lose $2,400 monthly to wasted ad spend.
Miami's fitness & wellness market depends almost entirely on social media for class bookings—with zero SEO safety net. New studios face an uphill battle against established gyms already dominating local search. Competition for ad space is fierce across Facebook, Instagram, and Google, with average cost-per-lead climbing 18% annually. Without a diversified paid acquisition strategy, seasonal churn becomes your silent profit killer.
The 3 places Miami fitness & wellness brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 fitness & wellness brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Instagram ads were generating clicks but not conversions. New studios in Brickell face brutal competition from 3 larger chains. Monthly member acquisition was flat at 8–12 new trials, with 60% no-show rate.
Built dedicated trial offer landing page with member testimonials and objection-handling copy. Achieved 6.8% conversion rate (vs. 1.2% on homepage).
— Maria T.
Studio Owner, Brickell
Read the full case study →BEFORE → AFTER
Monthly Member Acquisition Cost · BEFORE
$165 per trial
Monthly Member Acquisition Cost · AFTER
$58 per trial
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Paid Marketing has ever made sense to them.
From audit to measurable growth, step by step
Within 90 days, your cost-per-lead drops 35–45%. Your booking pipeline becomes predictable—no more January spikes and March crashes. You're competing against established studios on equal footing, and every dollar of ad spend generates measurable member revenue.
Audit & Audience Mapping
We pull your historical booking data, member lifetime value, and current ad performance across all platforms. Then we map Miami-specific audiences: high-intent fitness seekers, seasonal churners, geographic clusters (Brickell professionals, South Beach residents, Wynwood creatives). You'll see exactly who's buying and why.
Channel Strategy & Budget Allocation
We design a 3-channel paid acquisition stack: Instagram/Facebook for top-of-funnel awareness, Google Search Ads for high-intent 'fitness near me' queries, and Google Local Services Ads for Brickell/Wynwood/South Beach dominance. Budget is allocated based on conversion potential, not gut feel.
Landing Page & Funnel Build
Generic homepages kill conversion. We build micro-funnels for each audience segment: trial offer landing page, objection-handling pages, and member testimonial galleries. Every page is tested and optimized for Miami fitness prospects.
Campaign Launch & Real-Time Optimization
We launch across Facebook, Instagram, and Google simultaneously. From day one, we monitor conversion rates, cost-per-lead, and member acquisition cost. Weekly adjustments: creative swaps, audience refinement, bid optimization. Your campaigns improve every 7 days, not every quarter.
Retention & Lifetime Value Growth
New members are just the start. We build email and SMS sequences to reduce churn, promote upsells (personal training, group classes), and turn one-time triers into multi-year members. You're not just acquiring—you're building recurring revenue.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Miami fitness & wellness brand
The median fitness & wellness client after 6 months
A data-backed guide to filling classes year-round, even during seasonal churn. Includes audience targeting templates, budget allocation framework, and conversion optimization checklist used by top-performing Miami studios.
Median result across 12 fitness & wellness Paid Marketing case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“Finally, an agency that talks about margin, not clicks. They restructured our bids around profit contribution and our actual numbers improved within six weeks.”
Tom B.
Founder · E-commerce, $5M revenue
“Google Ads was our biggest cost centre. It's now our highest-margin acquisition channel. That shift took about four months and a complete rethink of how we attributed value.”
Lisa W.
CEO · Retail Brand, $9M revenue
“The attribution model they built showed us that 40% of our paid conversions had an organic first-touch. We restructured the whole channel mix based on that one insight.”
Chris M.
CMO · Finance Brand
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How much should we spend on paid ads per month?
Miami fitness studios average $4,200–$6,800/month, depending on goals and market. Most see positive ROI starting at $3,500/month if done right. We audit your current spend first, then recommend an allocation. Many clients reduce total spend while increasing results by fixing targeting and landing page conversion.
What's the difference between Facebook/Instagram ads and Google Ads for fitness studios?
Facebook/Instagram reach cold audiences interested in fitness (awareness + consideration). Google Ads capture high-intent 'gyms near me' searches (ready to buy). Best studios run both: Instagram for volume, Google for quality. We manage both to hit your acquisition targets at the lowest cost.
How long before we see results?
First results (conversions, cost data) appear within 2–3 weeks of launch. Meaningful patterns and optimization insights emerge by week 6–8. We ramp cautiously to prevent wasting budget while learning your audience. Most clients see 25–35% CPL improvement by month 2.
Can you help us if we're brand new (less than 12 months in)?
Yes. New studios face the steepest competition, so paid ads are essential. We use competitor intelligence and audience research to position you uniquely. Our case study with the Brickell HIIT studio proves this: they were 18 months in, plateaued, and we scaled them 127% in 4 months.
What if our current ads are underperforming?
We audit all existing campaigns (Facebook, Instagram, Google). Most underperformance stems from poor targeting, weak landing pages, or no conversion tracking. We identify the leak, fix it, and often salvage 40–60% of wasted budget. A full audit takes 1–2 weeks and costs nothing if you hire us.
FREE · NO COMMITMENT · 48HR TURNAROUND