Built for Fitness & Wellness Brands That Have Outgrown Their Last Social Media Agency.
Dallas fitness studios lose 30% of leads to poor social strategy. We turn community engagement into predictable bookings.
8 of our last 10 fitness & wellness clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Social Media doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Social Media” phase. They know it works. They want it done properly.
Dallas fitness & wellness is a different game.
We’ve run Social Media here. We know what it takes.
Your social feeds aren't booking classes. Let's fix that.
Dallas's ~110,000 SMBs include a thriving fitness & wellness sector concentrated in Uptown and the Design District—highly competitive zones where established gyms dominate organic reach. Your class bookings depend almost entirely on Instagram and Facebook, but without SEO or paid acquisition backup, seasonal churn costs you thousands monthly. Studios spending $4,000/month on digital marketing often allocate it poorly: heavy on ads, light on community-building content that actually converts. The winners in Dallas combine social proof, consistent posting calendars, and retargeting to convert browsers into members.
The 3 places Dallas fitness & wellness brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 fitness & wellness brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Instagram following grew to 2,400 but monthly class bookings plateaued at 35–40, despite 10–15 hours weekly on content creation. Owner was burning out, and seasonal January-to-March churn erased 30% of the member base every cycle.
Shifted from aspirational, low-conversion imagery to member transformation stories and class-preview Reels with booking CTAs embedded.
— Sarah M.
Yoga Studio Owner
Read the full case study →BEFORE → AFTER
Revenue from social bookings · BEFORE
$1,520/month
Revenue from social bookings · AFTER
$3,950/month
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Social Media has ever made sense to them.
From audit to measurable growth, step by step
After 90 days, you'll see a clear, measurable link between your social activity and class bookings. Most clients report 25–40% lower cost-per-booking and 15–22% higher member retention within 6 months. Your studio becomes a recognizable, trusted brand in your Dallas neighborhood—one people recommend to friends.
Audit & Strategy Sprint
We analyze your current social presence, competitor landscape in Dallas, and conversion bottlenecks. You'll get a clear picture of where bookings are leaking and which channels deserve investment. We identify your unique value prop—what sets your studio apart in Uptown or the Design District—and build a 90-day roadmap.
Content Calendar & Brand Templates
We design a sustainable, community-first posting calendar aligned with your class schedule, events, and member wins. Templates for Reels, Stories, and carousel posts go live so your team can execute consistently. Every post has a clear micro-conversion goal—not just 'get likes,' but 'drive trial class signups' or 'nurture existing members.'
Paid & Organic Optimization
We set up Facebook/Instagram ads targeting Dallas locals within 3–5 miles of your studio, layered with retargeting for website visitors and email subscribers. Organic captions are rewritten to include geo-keywords ('yoga studios in Uptown Dallas') and calls-to-action that funnel to your booking page. Conversion pixels ensure every platform talks to each other.
Email & CRM Integration
Social followers aren't enough—they need to land in your email system and stay engaged post-booking. We connect your booking platform, email service, and social ads so you can nurture trial members, reduce churn, and track ROI end-to-end. Automated sequences keep new members engaged and remind churned members to return.
Reporting & Monthly Optimization
You receive a monthly dashboard showing bookings sourced from social, cost-per-acquisition, member retention, and revenue impact. We A/B test creative, adjust targeting, and reallocate budget to top-performing campaigns. Every 30 days, we review what's working and double down.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Dallas fitness & wellness brand
The median fitness & wellness client after 6 months
A free, no-nonsense guide to the exact social media framework we use to help Dallas studios go from 'posting for vanity' to 'booking classes on autopilot.'
Median result across 12 fitness & wellness Social Media case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“The content calendar process changed how our whole team thinks about marketing. We're telling a story now — not just filling a grid to look active.”
Cora M.
Brand Director · Lifestyle Brand
“They mapped our content to every stage of the buyer journey. That sounds basic — but nobody had done it for us before. The results were immediate.”
Raj S.
Founder · E-commerce Brand, $3M revenue
“We grew from 12K to 87K followers in nine months. But DM leads increased by 340%. Followers are vanity. Leads are the point. They understood the difference from day one.”
Mia C.
Founder · Beauty Brand, $2M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How quickly will I see results?
Most studios see measurable improvements in cost-per-booking and engagement within 4–6 weeks, as we optimize creative and targeting. Significant booking and retention gains typically appear by week 12. The key is consistent execution and data-driven adjustments—not overnight magic.
What if I'm already spending on ads but seeing poor ROI?
This is common. Most studios either have weak creative (boring workout clips), poor audience targeting, or no retargeting layer. We audit your current campaigns, identify leaks, and rebuild them around conversion-focused messaging and proper funnel setup. Many clients see ROI flip from 2–3x to 5–7x within 60 days.
Do I have to commit to a long contract?
No. We offer flexible retainer terms ranging from 3–12 months. Most clients stay because they see results and referrals—not because they're locked in. We recommend starting with a 90-day strategy sprint to prove the framework, then scaling into ongoing management.
Will you manage my social posting day-to-day?
We can, but we don't recommend it for most studios. Instead, we build a content calendar, templates, and training so your team can execute 70% of posting while we handle paid campaigns, CRM integration, and monthly strategy. This keeps costs down and builds internal capability. Full management is available for an additional fee.
How much should I budget for social ads?
It depends on your goals and current member base. New studios typically start with $600–$1,200/month; established studios scale to $2,000–$5,000/month. We show you expected ROI (bookings and revenue) for each budget level, so you can decide. Many clients increase budget as ROI proves out.
FREE · NO COMMITMENT · 48HR TURNAROUND