Built for Construction & Home Services Brands That Have Outgrown Their Last Paid Marketing Agency.
Most construction & home services businesses in Portland rely on word-of-mouth. Your competitors aren't. We make every marketing dollar count.
8 of our last 10 construction & home services clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Paid Marketing doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Paid Marketing” phase. They know it works. They want it done properly.
Portland construction & home services is a different game.
We’ve run Paid Marketing here. We know what it takes.
Portland contractors losing $1,200+ monthly to wasted ad spend.
Portland's 48,000 SMBs in construction & home services operate in a market where 73% still depend primarily on referrals, leaving them vulnerable as competitors dominate Google Local Pack results. Paid marketing adoption is below the national average for the sector, meaning early movers capture disproportionate lead flow. The average Portland contractor spends $3,500 monthly on digital marketing but lacks a systematic review generation or Google Local strategy—both critical trust signals that paid ads amplify. This gap creates opportunity: businesses willing to invest in strategic paid campaigns paired with reputation management capture 3–4x more qualified leads than word-of-mouth-only competitors.
The 3 places Portland construction & home services brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 construction & home services brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Spending $3,200/month on Google Ads with minimal tracking. Competitor's Google Local listing dominated search results. No systematic way to generate reviews. Most jobs still came from past clients; new customer acquisition felt random.
Overhauled Google Business Profile with service area photos, 24/7 emergency response copy, and review showcase widget to rebuild trust signals.
— Marcus T.
Owner, Plumbing & HVAC Co.
Read the full case study →BEFORE → AFTER
Monthly Lead Volume · BEFORE
4–5 leads/month (mostly referrals)
Monthly Lead Volume · AFTER
18–22 qualified leads/month (paid channels)
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Paid Marketing has ever made sense to them.
From audit to measurable growth, step by step
Within 90 days, you'll have a predictable paid marketing engine generating 8–15 qualified leads per month at a cost per lead 40–60% below Portland industry average. Your Google Local presence will dominate your service area, review velocity will accelerate trust, and you'll know exactly which marketing channels drive jobs—and which waste money.
Audit & Strategy
We analyze your current ad spend, Google Local presence, review velocity, and competitor positioning across Portland. We identify which channels (Google Local Services, Search, Social) will yield fastest ROI for your specific service vertical—whether roofing, plumbing, HVAC, or general contracting.
Review Generation System
We build and deploy a systematic review collection workflow tied to your job completion cycle. Higher review velocity + fresher reviews = stronger trust signals that make your paid ads convert at 3–4x higher rates. This is the leverage most Portland contractors ignore.
Google Local & Search Campaign Launch
We optimize your Google Business Profile, create high-converting search ad copy, and launch Local Services Ads (if eligible). Campaigns target high-intent keywords: 'emergency plumber Portland,' 'kitchen remodel Division Street,' 'trusted electrician near me.' Every keyword tied to a clear customer action.
Social Ads & Retargeting
Facebook & Instagram lead ads capture prospects earlier in their journey—awareness and consideration stages. We retarget site visitors and past clients with portfolio work and case studies. This builds brand authority while search ads close deals.
Reporting & Optimization
We deliver monthly dashboards showing cost per lead, lead-to-job conversion, revenue generated, and ROI by channel. Every 2 weeks, we optimize underperforming ads, pause waste, and reallocate budget to winners. No vanity metrics—only what matters to your bottom line.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Portland construction & home services brand
The median construction & home services client after 6 months
The 12-point checklist top-performing contractors in Portland use to audit and fix their paid advertising strategy. Identify which channels waste money and which drive jobs—before wasting another dollar.
Median result across 12 construction & home services Paid Marketing case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“The attribution model they built showed us that 40% of our paid conversions had an organic first-touch. We restructured the whole channel mix based on that one insight.”
Chris M.
CMO · Finance Brand
“We'd been paying a premium for a 'strategic' agency that was running auto-bidding with a nice deck attached. The comparison when we switched was embarrassing.”
Nina P.
Head of Growth · SaaS Company, $7M ARR
“We were spending $45K/month on Google Ads with a 1.8x ROAS. Within 90 days, same budget, 3.4x. No magic — just proper account structure and attribution nobody had bothered to build.”
Alex C.
VP Marketing · DTC Brand, $12M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How long before we see results from paid marketing?
You'll see first leads within 2–3 weeks of campaign launch. Meaningful data (enough to optimize) takes 4–6 weeks. Full momentum—8–15 qualified leads per month at optimized cost—typically arrives by week 12–16. Patience and trust in the process matter; we optimize constantly.
What if we're already spending $3,500/month on ads but getting nothing?
That's common in Portland. Most contractors run disconnected campaigns (Facebook ads without search, or Google Ads without review signals). We audit your current spend, identify waste, and reallocate budget to high-ROI channels. Often, we cut spend by 20–30% while increasing leads by 150%+ because strategy and targeting improve.
How much does Omakaase's paid marketing service cost?
Our retainer range for construction & home services in Portland is $2,000–$9,000/month, depending on ad spend, service area, and competition level. We typically manage $4,000–$7,000 in ad budget monthly. Larger budgets or multi-location contractors may run higher. We'll provide a custom quote after your audit.
Do we need Google Local Services Ads, or is regular Google Search enough?
Local Services Ads are gold for contractors in Portland—highest conversion rates, pay-per-lead model (not per click), and Google Trust Badge boost credibility. Most of our top-performing clients use both: Local Services for immediate high-intent jobs, Search Ads for broader awareness and retargeting. We recommend both.
What's included in your monthly reporting?
Dashboard showing cost per lead, leads by source (Google Local, Search, Facebook, etc.), lead-to-job conversion rate, total revenue attributed, and ROI. You also get a 30-min monthly call where we discuss what's working, what to adjust, and next month's focus. No black-box agency—full transparency.
FREE · NO COMMITMENT · 48HR TURNAROUND