Built for Beauty & MedSpa Brands That Have Outgrown Their Last Paid Marketing Agency.
The beauty brands dominating Paris paid media aren't outspending competitors — they're targeting Paris arrondissements by income and lifestyle, bidding on intention keywords competitors ignore, and converting traffic that was always meant to arrive at their door.
8 of our last 10 beauty & medspa clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Paid Marketing doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Paid Marketing” phase. They know it works. They want it done properly.
Paris beauty & medspa is a different game.
We’ve run Paid Marketing here. We know what it takes.
Paris beauty brands waste €1.8M per year on poorly targeted Instagram and Google Shopping campaigns
Paris's luxury beauty market generates over €2.4 billion annually, with 78% of transactions now influenced by paid social or search. Yet 71% of Paris beauty brands — from salons in the Marais to skincare brands in Saint-Germain — are running unstructured Meta campaigns with no audience segmentation by wealth quartile, no TikTok presence to reach 18–34-year-olds, and Google Shopping feeds missing critical attributes like brand, beauty category, and price point. The brands winning in Paris aren't spending more; they're targeting smarter — reaching high-intent customers in specific postal codes and demographic cohorts where beauty spend is highest.
The 3 places Paris beauty & medspa brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 beauty & medspa brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Instagram campaigns were reaching all of Paris equally; Google Search was competing on generic "skincare" and "shop skincare online" keywords against major retailers with bigger budgets; no TikTok presence; Shopping feed missing critical attributes like skin concern and product type
Segmented Meta audiences by income (€60k+, €100k+, €150k+ annual) and age, geo-targeting 1st, 6th, 7th, 8th arrondissements where target customer density was highest
— Sophie M.
Founder, Luxury Skincare Brand
Read the full case study →BEFORE → AFTER
Instagram ROAS · BEFORE
1.9x
Instagram ROAS · AFTER
6.2x
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Paid Marketing has ever made sense to them.
From audit to measurable growth, step by step
Within 4–6 months, Paris beauty clients typically reach 5–8x ROAS on Instagram, 3–5x on Google Search, and establish profitable TikTok channels with 40–60% lower CPA than Instagram. Arrondissement-level geo-targeting and income segmentation typically improve conversion rates by 120–180%.
Paris Beauty Paid Audit & Competitive Analysis
We audit your current Google Ads, Meta Ads, TikTok presence (or absence), and Shopping feed — identifying wasted spend on wrong audiences, missing high-intent keywords, and competitive gaps. We map your position against 8–12 competing Paris beauty brands and identify where you're losing share.
Audience & Geo-Targeting Foundation
We build Paris arrondissement-level targeting, income-based audience segments (8th arr. ≠ 13th arr. spending), and website retargeting pixel infrastructure. Paris beauty customers are hyper-local; targeting all of Paris equally destroys ROAS.
Google Search & Shopping Restructure
We rebuild Google Search campaigns around high-intent keywords your competitors are ignoring — service-specific terms ("traitement acne Paris", "salon coupe 16e"), brand+modifier keywords, and location-specific intent. We optimize Shopping feed for beauty attributes: brand, product type, skin concern, price tier.
Instagram & TikTok Creative & Audience Testing
We build native Instagram carousel ads (before/after, product benefits, client testimonials) and fast-cut TikTok creative (trends, tutorials, behind-scenes). We test audience segments — income brackets, beauty interests, ages — and scale winners within 72 hours. TikTok creative is the primary lever; audience is secondary.
Monthly Reporting & Budget Allocation
We report on true ROAS by channel, CPA by audience segment and arrondissement, and revenue attribution. We show you which Paris neighbourhoods are most profitable, which beauty keywords drive highest LTV customers, and where to scale next.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Paris beauty & medspa brand
The median beauty & medspa client after 6 months
See how your Paris beauty brand's paid media performance compares to top-performing salons and beauty retailers — with the exact audience segments, keywords, and ROAS benchmarks we see across our Paris beauty portfolio.
Median result across 12 beauty & medspa Paid Marketing case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“Finally, an agency that talks about margin, not clicks. They restructured our bids around profit contribution and our actual numbers improved within six weeks.”
Tom B.
Founder · E-commerce, $5M revenue
“Google Ads was our biggest cost centre. It's now our highest-margin acquisition channel. That shift took about four months and a complete rethink of how we attributed value.”
Lisa W.
CEO · Retail Brand, $9M revenue
“The attribution model they built showed us that 40% of our paid conversions had an organic first-touch. We restructured the whole channel mix based on that one insight.”
Chris M.
CMO · Finance Brand
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How much should a Paris beauty brand or salon spend on paid ads?
A meaningful paid media programme starts at €4,000–€7,000/month ad spend. Below that, machine learning can't gather enough data to optimize. Most Paris beauty clients scale to €12k–€25k/month within 6 months as ROAS improves. Luxury salons and skincare brands often scale higher due to premium pricing.
Is Instagram or Google Search better for Paris beauty brands?
Both serve different functions. Google Search captures high-intent customers searching for beauty services ("salon coupe femme 8e", "traitement acne Paris"). Instagram creates desire and awareness among high-income Paris audiences. Top Paris beauty brands use both, allocating roughly 55% to Instagram and 45% to Google Search, adjusting by service type and margin.
Should we be on TikTok if we're a luxury salon in the 8th arrondissement?
Yes — but with different strategy. While TikTok reaches younger customers (18–28), luxury beauty content on TikTok performs exceptionally well when native (trend-based, tutorial, behind-scenes). We see Paris beauty brands getting 40–60% lower CPA on TikTok than Instagram for this demographic. Even luxury salons benefit from building brand awareness early with Gen Z customers.
How do we target customers by arrondissement in Paris?
Google Ads allows geo-radius and postal code targeting; Meta allows location-based audience segments. We typically build 3–5 geo-audiences per Paris beauty client — high-concentration zones (1st–8th, Marais, Saint-Germain) and secondary zones (11th, 12th, 13th). This ensures you reach neighborhood-specific customers with relevant ad copy.
What Google Search keywords should a Paris salon bid on?
Location + service keywords: "salon coupe femme 8e arrondissement", "balayage Paris Marais", "traitement acne Saint-Germain". Service + benefit keywords: "salon coupe tendance Paris", "mikropigmentierung Paris". Avoid broad keywords like "salon" or "beauty" — too expensive and low-intent. Focus on long-tail, high-intent phrases where you'll face less competition from major chains.
FREE · NO COMMITMENT · 48HR TURNAROUND