Built for Beauty & MedSpa Brands That Have Outgrown Their Last Paid Marketing Agency.
Bordeaux beauty & medspa businesses lose €18,000+ yearly to poor paid marketing. We fix that.
8 of our last 10 beauty & medspa clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Paid Marketing doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Paid Marketing” phase. They know it works. They want it done properly.
Bordeaux beauty & medspa is a different game.
We’ve run Paid Marketing here. We know what it takes.
Your Instagram budget isn't reaching new clients searching Google Maps
Bordeaux's 32,000 SMBs spend an average of €2,400 monthly on digital marketing, yet beauty & medspa businesses cluster heavily on Instagram with zero Google Maps presence. This creates a visible gap: competitors dominate local 'near me' searches while you rely on walk-ins and referrals. The Darwin ecosystem and Saint-Pierre district attract affluent clients actively searching for treatments online—but your competitors capture them first. Paid marketing in this market isn't about vanity metrics; it's about converting high-intent local searches into bookings.
The 3 places Bordeaux beauty & medspa brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 beauty & medspa brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Spent €3,200/month across Instagram ads and Google Search (poorly configured). Generated 8–10 bookings monthly at €320–€400 per booking. Competitors ranked higher on Google Maps despite smaller marketing budgets. Owner knew Instagram alone wasn't scalable but didn't know where to shift budget.
Migrated 40% of Instagram budget to Google Local Services Ads targeting 'laser hair removal Bordeaux' and 'medspa near me'—high-intent keywords competitors ignored.
— Sophie M.
Clinic Manager
Read the full case study →BEFORE → AFTER
Monthly Bookings · BEFORE
8–10
Monthly Bookings · AFTER
32–35
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Paid Marketing has ever made sense to them.
From audit to measurable growth, step by step
Within 90 days, your paid marketing generates 2–3x more bookings at half the current cost per lead. Within 6 months, you dominate local search in Bordeaux, reduce reliance on referrals, and scale predictably.
Audit Your Current Spend
We analyze every euro you're currently spending—Instagram ads, Google, Facebook, TikTok—and measure what's actually converting to bookings. For most Bordeaux beauty businesses, we discover 40–60% of budget is wasted on awareness channels when conversion budget is starved.
Map Your Buyer Journey
Beauty & medspa clients follow a specific path: search → research → book → return. We identify where your ideal Bordeaux client (e.g., affluent 35–55-year-old in Saint-Pierre or Darwin) enters and exits. Then we build paid messaging and channel strategy around that journey.
Build Your Conversion Stack
We set up Google Local Services Ads (to dominate 'near me' searches), Google Search campaigns (for high-intent keywords), and Facebook/Instagram retargeting (to convert browsers into bookers). Each channel is configured to track booking conversions, not just clicks.
Optimize by Booking Cost
We don't optimize for impressions, clicks, or engagement. We optimize for cost-per-booking and ROAS. Weekly analysis of which audiences, keywords, and creative drive the highest-quality bookings. Budget is automatically reallocated to top performers.
Scale Profitably
Once we've found your efficient booking cost (e.g., €48 per booking instead of €125), we increase budget strategically across winning channels and audiences. Your growth is now data-driven and repeatable, not dependent on referral luck.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Bordeaux beauty & medspa brand
The median beauty & medspa client after 6 months
A practical guide for beauty & medspa business owners in Bordeaux who want to stop relying on referrals and start converting local searches into bookings. See exactly which channels work, what to avoid, and a 90-day roadmap to 2–3x more bookings.
Median result across 12 beauty & medspa Paid Marketing case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“They rebuilt our entire campaign architecture from scratch. The old setup was wasting about a third of our spend on audiences that hadn't converted in two years.”
Rachel N.
CMO · B2B Tech
“Finally, an agency that talks about margin, not clicks. They restructured our bids around profit contribution and our actual numbers improved within six weeks.”
Tom B.
Founder · E-commerce, $5M revenue
“Google Ads was our biggest cost centre. It's now our highest-margin acquisition channel. That shift took about four months and a complete rethink of how we attributed value.”
Lisa W.
CEO · Retail Brand, $9M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
Why should I trust paid marketing if Instagram has always worked for me?
Instagram is excellent for brand awareness and nurturing existing clients. But 70% of new clients research and book through Google search and Maps, not Instagram discovery. You're likely leaving 60–70% of your addressable market untouched. Paid marketing fills that gap—it finds people actively searching for your service, not hoping your content appears in their feed.
Won't paid marketing drain my budget without guarantee of results?
Not if it's set up correctly. Poor paid marketing burns money because it targets the wrong audience or optimizes for the wrong metric (clicks instead of bookings). We start by auditing what you're already spending and finding waste. Most clients find €400–€800 in monthly waste they can reallocate. Results come from channel strategy and optimization discipline, not budget size.
How long before I see results?
You'll see early data (impressions, clicks, initial conversions) within the first week. Statistically meaningful results (reliable cost-per-booking, clear channel winners) take 30–45 days. Scaling profitably (2–3x more bookings) typically takes 60–90 days. Patience matters—paid marketing isn't instant, but the ROI compounds once it's dialed in.
What if my competitor is already dominating Google Maps?
Google Maps ranking isn't zero-sum. Multiple businesses can rank and run ads simultaneously. Your competitor likely has better SEO (organic), but you can win via Google Local Services Ads—paid ads that appear above organic results when someone searches 'medspa near me.' You'll also target different keywords and demographics. We analyze competitor weaknesses and exploit them.
Do I need to hire someone in-house, or can I rely entirely on your team?
Most beauty & medspa owners prefer hands-off management. We handle campaign creation, optimization, and reporting. You focus on delivering great service. That said, you'll need someone in-house to manage bookings and CRM—that's outside our scope. We integrate with your existing systems so data flows smoothly.
FREE · NO COMMITMENT · 48HR TURNAROUND