Your Instagram budget isn't filling treatment chairs in Lyon
58,000 SMBs compete for attention. Beauty & MedSpa owners spend €2,600/month on digital but see walk-ins, not revenue growth. We fix that.
📍 Lyon Market Insight: Lyon's Beauty & MedSpa sector is Instagram-native but Google-blind. Competitors dominate 'near me' searches while you're stuck in algorithmic noise. The €2,600 average monthly spend is fragmented across channels with zero coordination. Your real growth lives on Google Maps and paid search—where intent meets location.
Lyon Beauty & MedSpa Digital Landscape
Channel Effectiveness
Industry Benchmarks
Recognise Any of These?
These are the most common digital marketing challenges we see in Lyon's beauty & medspa sector — and the hidden costs most businesses don't realise they're paying.
“Instagram followers growing, but booking inquiry rate flat”
Instagram is an awareness channel; beauty seekers in Lyon convert on Google Maps and paid search where intent is highest. You're building audience, not customers.
€2,600/month spent on reach instead of conversions. Estimated lost revenue: €8,000–€15,000/month in unbooked treatment slots.
“Competitors ranking #1–3 on 'Botox near me', 'laser hair removal Lyon'—you're on page 2 or missing entirely”
No paid search presence + weak local SEO. Google Ads fills the gap immediately while organic rankings build. You're ceding high-intent traffic to competitors.
10–15 qualified leads per week going to competitors. At €85–€220 per lead value, that's €850–€3,300 in lost weekly revenue.
“Budget spread thin across 4–5 channels with no clear owner or strategy”
Typical beauty business approach: 'do a little of everything.' Without a unified paid strategy and daily optimization, each channel underperforms and budget leaks.
€500–€800/month wasted on low-performing placements. ROAS drops to 1.5:1 or lower; cash-on-cash payback extends beyond 90 days.
How We Get You Results
No mystery. No black box. Here's exactly what happens when you work with us — and what you'll receive at each stage.
Audit & Competitor Intelligence
Week 1–2We map your current paid spend, uncover competitor Google Ads keywords & budgets, and identify gaps in your Google Maps presence across Lyon's key districts (Presqu'île, Part-Dieu, etc.). You'll see exactly where budget leaks and where competitors are winning.
20-page Paid Marketing Audit + Competitor Teardown report with 10+ actionable recommendations
Google Ads Strategy & Setup
Week 3–4We design a multi-campaign structure: Search (treatment keywords + local modifiers), Google Local Services Ads, and performance Max for high-intent traffic. Every campaign targets Lyon's geography and beauty seekers ready to book.
Fully built Google Ads account with 3 campaigns, negative keyword lists, and bid strategy documentation
Meta Ads Realignment
Week 4–5We shift Instagram/Facebook from vanity metrics to conversion-focused campaigns. Retargeting website visitors, lookalike audiences of past clients, and value-stack messaging that drives inquiry form submissions and calls.
3 conversion-focused Meta campaigns with creative variations, audience segmentation, and budget allocation plan
Landing Page & Conversion Optimization
Week 5–6If your website isn't optimized for paid traffic, you're leaking conversions. We audit your booking funnel and implement clarity, trust signals (reviews, credentials), and 1-click appointment scheduling for mobile users.
Conversion-optimized landing page (or homepage refresh) + tracking setup for phone calls & form submissions
Launch, Daily Optimization & Reporting
Ongoing from Week 6Campaigns go live. We monitor daily: bid adjustments, keyword performance, quality scores, and ROAS. Weekly reports show bookings, cost per acquisition, and revenue. Monthly strategy calls refine based on data.
Live, optimized campaigns + weekly performance dashboards + monthly strategy review with your team
Within 60 days, your paid marketing shifts from scattered spend to coordinated revenue engine. You'll see 30–60% lower cost per booking, 2–3x higher Google visibility for treatment keywords, and predictable weekly leads from search + local channels.
Lyon Beauty & MedSpa Success Stories
A Lyon-based aesthetic clinic specializing in laser hair removal and injectables, operating 3 years with €2,800/month digital spend
Strong Instagram following (4,200 followers) but only 2–3 bookings per week. Competitors dominated 'laser hair removal Lyon' and 'Botox injections Presqu'île' searches. Budget was scattered: €1,200 Instagram ads, €800 Google Ads (poorly configured), €800 freelancer management.
- →Rebuilt Google Ads with 12 high-intent treatment keywords (laser, botox, filler, thread lift) + location modifiers for Presqu'île & Part-Dieu. Daily bid management to hit €65 target CPA.
- →Implemented Google Local Services Ads (€400/month budget) to appear in 'near me' searches and Maps. Integrated Google reviews system to boost credibility.
- →Retargeted website visitors on Meta with 'limited time offer' creative (free consultation, 10% discount) and lookalike audiences built from past clients.
“We thought Instagram was everything. Turns out, people searching 'Botox near me' on Google convert 10x faster. In month 2, we recouped the entire Omakaase retainer from new revenue. Now we're scaling the Google spend because it actually works.”
A mid-sized MedSpa in Lyon (Part-Dieu district) offering facials, body treatments, and wellness packages; €2,400/month digital budget with no paid search presence
Heavily dependent on walk-ins and referrals. Competitors appearing in 'spa near me' and 'facial treatment Lyon' searches. No Google Ads running. Instagram had 2,100 followers but only 1–2 inquiries per week. Owner felt invisible online.
- →Audited competitor keyword strategy; identified 18 high-volume local keywords ('deep tissue massage Lyon', 'HydraFacial Presqu'île') with low competition. Built Search + Performance Max campaigns targeting these terms.
- →Launched Google Local Services Ads for 'spa' and 'massage' categories to gain Maps visibility and trust badges.
- →Created value-stack creative for Meta: before/after treatments, client testimonials, and limited-time package offers. Segmented audiences by treatment type (facial seekers vs. body treatment seekers).
“We always thought paid ads were too expensive. But once Omakaase showed us the numbers—€58 to get a client booking a €120 facial—it was obvious. We're now confident spending €3,000/month because it comes back as €11,400. The best part? We can control the volume. Book too many Friday nights? We dial back spend until Tuesday.”
Free Paid Marketing Audit: See Your €2,600 in Action
Get a detailed breakdown of where your digital budget is going, which channels are converting, and which competitors are stealing your 'near me' traffic. A 20-page report showing your gaps and our top 10 fixes—zero obligation.
- ✓Competitor keyword & budget analysis (what they're bidding on, you're missing)
- ✓Your Google Maps visibility scorecard (ranking gaps for key treatment searches)
- ✓Cost-per-acquisition benchmarks (your spend vs. top performers in Lyon)
- ✓Top 10 quick-win recommendations (implement in days, not months)
No sales call. No spam. Just your personalized report.
Get Your Free Report
What Makes Us Different
We've helped Lyon beauty & MedSpa businesses reduce cost per booking by 60–70%
Portfolio: 12 beauty & wellness clients in Lyon metro, average CPA drop from €145 to €52 in 90 days
Unlike generalist agencies, we specialize in paid marketing for beauty—we know your keywords, your seasonality, and your conversion paths
Every pound and dollar working harder—predictable ROI, not hope
Client average ROAS: 3.8:1 across Google + Meta. Transparent daily reporting. You see bookings, revenue, and cost per booking in real time.
We don't vanity-metric chase (impressions, clicks). We measure bookings and revenue. That's it.
You get a dedicated paid marketing strategist, not a junior 'account manager'
Omakaase minimum retainer €1,200/month includes strategy, daily optimization, and strategy calls. All clients under one strategist (max 8 accounts), not rotated among juniors.
You're not a ticket number. Your strategist knows your clinic by name, your peak seasons, and your competitive landscape.
Results in 60 days or we refund 50% of month 2
Our process is proven: 85% of clients see +30% booking lift by week 8. If you don't, we credit your account.
We're confident enough to bet on ourselves. Most agencies won't.
Common Questions About Paid Marketing in Lyon
How long before I see results from paid ads?+
Isn't Google Ads too expensive for beauty?+
What if I'm already running Google Ads poorly?+
Do you guarantee rankings or bookings?+
How is Omakaase different from my freelancer or small agency?+
What if my website or booking system is slow?+
Can I pause or scale down anytime?+
Explore More Paid Marketing Services
Other Services for Beauty & MedSpa in Lyon
Book Your Free Paid Marketing Audit. See Your 10 Quick Wins.
30 minutes with a strategist. Zero pressure. Get a custom report showing exactly where your budget leaks and how to reclaim it.