Built for Beauty & MedSpa Brands That Have Outgrown Their Last Paid Marketing Agency.
58,000 SMBs compete for attention. Beauty & MedSpa owners spend €2,600/month on digital but see walk-ins, not revenue growth. We fix that.
8 of our last 10 beauty & medspa clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Paid Marketing doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Paid Marketing” phase. They know it works. They want it done properly.
Lyon beauty & medspa is a different game.
We’ve run Paid Marketing here. We know what it takes.
Your Instagram budget isn't filling treatment chairs in Lyon
Lyon's Beauty & MedSpa sector is Instagram-native but Google-blind. Competitors dominate 'near me' searches while you're stuck in algorithmic noise. The €2,600 average monthly spend is fragmented across channels with zero coordination. Your real growth lives on Google Maps and paid search—where intent meets location.
The 3 places Lyon beauty & medspa brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 beauty & medspa brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Strong Instagram following (4,200 followers) but only 2–3 bookings per week. Competitors dominated 'laser hair removal Lyon' and 'Botox injections Presqu'île' searches. Budget was scattered: €1,200 Instagram ads, €800 Google Ads (poorly configured), €800 freelancer management.
Rebuilt Google Ads with 12 high-intent treatment keywords (laser, botox, filler, thread lift) + location modifiers for Presqu'île & Part-Dieu. Daily bid management to hit €65 target CPA.
— Sophie M.
Clinic Owner
Read the full case study →BEFORE → AFTER
Monthly Booking Revenue · BEFORE
€4,200–€4,800
Monthly Booking Revenue · AFTER
€11,500–€13,200
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Paid Marketing has ever made sense to them.
From audit to measurable growth, step by step
Within 60 days, your paid marketing shifts from scattered spend to coordinated revenue engine. You'll see 30–60% lower cost per booking, 2–3x higher Google visibility for treatment keywords, and predictable weekly leads from search + local channels.
Audit & Competitor Intelligence
We map your current paid spend, uncover competitor Google Ads keywords & budgets, and identify gaps in your Google Maps presence across Lyon's key districts (Presqu'île, Part-Dieu, etc.). You'll see exactly where budget leaks and where competitors are winning.
Google Ads Strategy & Setup
We design a multi-campaign structure: Search (treatment keywords + local modifiers), Google Local Services Ads, and performance Max for high-intent traffic. Every campaign targets Lyon's geography and beauty seekers ready to book.
Meta Ads Realignment
We shift Instagram/Facebook from vanity metrics to conversion-focused campaigns. Retargeting website visitors, lookalike audiences of past clients, and value-stack messaging that drives inquiry form submissions and calls.
Landing Page & Conversion Optimization
If your website isn't optimized for paid traffic, you're leaking conversions. We audit your booking funnel and implement clarity, trust signals (reviews, credentials), and 1-click appointment scheduling for mobile users.
Launch, Daily Optimization & Reporting
Campaigns go live. We monitor daily: bid adjustments, keyword performance, quality scores, and ROAS. Weekly reports show bookings, cost per acquisition, and revenue. Monthly strategy calls refine based on data.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Lyon beauty & medspa brand
The median beauty & medspa client after 6 months
Get a detailed breakdown of where your digital budget is going, which channels are converting, and which competitors are stealing your 'near me' traffic. A 20-page report showing your gaps and our top 10 fixes—zero obligation.
Median result across 12 beauty & medspa Paid Marketing case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“Google Ads was our biggest cost centre. It's now our highest-margin acquisition channel. That shift took about four months and a complete rethink of how we attributed value.”
Lisa W.
CEO · Retail Brand, $9M revenue
“The attribution model they built showed us that 40% of our paid conversions had an organic first-touch. We restructured the whole channel mix based on that one insight.”
Chris M.
CMO · Finance Brand
“We'd been paying a premium for a 'strategic' agency that was running auto-bidding with a nice deck attached. The comparison when we switched was embarrassing.”
Nina P.
Head of Growth · SaaS Company, $7M ARR
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How long before I see results from paid ads?
Google Ads can drive traffic within 48 hours of launch, but meaningful booking data takes 2–3 weeks (once we have 50+ clicks to analyze). By week 4–6, we're making big optimizations based on conversion data. Most clients see 20–30% improvement by week 8, 50%+ by week 12.
Isn't Google Ads too expensive for beauty?
Not when optimized correctly. We target high-intent keywords ('Botox injections Lyon', not 'what is Botox'), focus on local modifiers, and bid aggressively only on keywords that convert. Our clients spend €1,500–€3,500/month on Google Ads and see €6,000–€14,000 in new revenue. The math works because we target ready-to-book traffic.
What if I'm already running Google Ads poorly?
That's actually where we add the most value. We audit your existing campaigns (setup, keywords, bids, landing page), identify waste (usually 30–50% of budget is wasted on low-converting keywords or poor targeting), and rebuild. Most clients see 50–65% cost reduction while maintaining or growing bookings.
Do you guarantee rankings or bookings?
No guarantees, but we guarantee effort and transparency. We show you daily data: clicks, leads, bookings, CPA. If something isn't working, we change it within days, not weeks. Our 'results in 60 days or 50% refund' is our commitment—we're confident in our method.
How is Omakaase different from my freelancer or small agency?
Scale and accountability. We manage 100+ paid accounts, so we see trends across beauty, wellness, and MedSpa faster. We have bidding algorithms, conversion tracking expertise, and creative teams. One person can't do daily optimization, strategy calls, and reporting at the level you need. You get a specialist, not a generalist juggling 20 clients.
FREE · NO COMMITMENT · 48HR TURNAROUND