Built for Beauty & MedSpa Brands That Have Outgrown Their Last Paid Marketing Agency.
Most beauty and medspa businesses here spend €2,800/month on ads—but miss 60% of high-intent local searches. We fix that.
8 of our last 10 beauty & medspa clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Paid Marketing doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Paid Marketing” phase. They know it works. They want it done properly.
Toulouse beauty & medspa is a different game.
We’ve run Paid Marketing here. We know what it takes.
Your Instagram budget isn't reaching Google searchers in Toulouse.
Toulouse's beauty and medspa market is heavily skewed toward Instagram-first strategies, leaving Google Maps and local search wide open for competitors. While aerospace and tech dominate the region's B2B scene, the €2,800 average monthly marketing spend suggests many beauty and medspa owners are underspending or misallocating budget across channels. Your competitors are likely already bidding on 'near me' searches and location-based keywords—if you're not, you're losing clients at the moment they're ready to book. This is a market where paid marketing discipline and channel mix mastery separate thriving practices from those stuck on referrals.
The 3 places Toulouse beauty & medspa brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 beauty & medspa brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Competing against 3–4 larger clinics bidding on Google Local Services Ads; Instagram audience was engaged but rarely converted to bookings; €2,400/month spend yielded only 8–10 qualified leads.
Launched Google Local Services Ads targeting 'botox Toulouse', 'dermal fillers near me', and clinic-specific keywords; positioned clinic in top 3 local results within 4 weeks.
— Sophie M.
Medical Aesthetics Clinic Director
Read the full case study →BEFORE → AFTER
Monthly Qualified Leads · BEFORE
9 leads at €150/lead
Monthly Qualified Leads · AFTER
24 leads at €68/lead
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Paid Marketing has ever made sense to them.
From audit to measurable growth, step by step
After 6 months, you'll own a data-backed paid marketing engine that consistently delivers leads at 40–50% lower cost than industry average, while Instagram handles brand awareness. You'll stop wondering where your marketing budget goes—and start scaling beyond referrals and walk-ins.
Audit & Channel Mapping
We analyse your current spend across Instagram, Google, and any other platforms. We map where your ideal clients search and shop in Toulouse—from Google Maps to search terms to Instagram feeds. This tells us exactly where your budget leaks are.
Strategy & Channel Rebalance
Based on your audit, we build a channel-mix strategy: what % goes to Google Local Services, paid search, Instagram retargeting, and awareness. For Toulouse beauty and medspa, this usually means shifting 30–40% of budget toward local search to capture high-intent clients.
Campaign Setup & Launch
We set up Google Local Services Ads, optimise your Google Business Profile for search, build geo-targeted paid search campaigns, and restructure your Instagram/Facebook ads with conversion-focused audiences. Every campaign is tagged and tracked from click to booking.
Weekly Optimisation & Reporting
Each week, we monitor performance, adjust bids, pause underperforming ad sets, and shift budget toward the channels driving the lowest cost-per-lead. You get a clear dashboard showing spend, leads, bookings, and ROAS—no guesswork.
Scaling & Refinement
After 8–12 weeks, when we've identified your winning channels and keywords, we scale spend toward them. This is where your cost-per-lead drops another 20–30%, and your bookings accelerate without proportional budget increases.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Toulouse beauty & medspa brand
The median beauty & medspa client after 6 months
Get the exact framework we use to help local beauty and medspa businesses reduce cost-per-lead by 40–50% while scaling bookings beyond Instagram and referrals.
Median result across 12 beauty & medspa Paid Marketing case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“They rebuilt our entire campaign architecture from scratch. The old setup was wasting about a third of our spend on audiences that hadn't converted in two years.”
Rachel N.
CMO · B2B Tech
“Finally, an agency that talks about margin, not clicks. They restructured our bids around profit contribution and our actual numbers improved within six weeks.”
Tom B.
Founder · E-commerce, $5M revenue
“Google Ads was our biggest cost centre. It's now our highest-margin acquisition channel. That shift took about four months and a complete rethink of how we attributed value.”
Lisa W.
CEO · Retail Brand, $9M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How much should I spend on paid marketing each month?
Most Toulouse beauty and medspa businesses spend €2,400–€3,600/month and see strong ROI. Start with your current spend and a clear target: 'I want 20 qualified leads per month' or 'I want €5,000 in booked revenue per month from ads.' We'll build a strategy and budget to hit that target. If you're below €1,800/month, you're likely too small to test properly; if you're above €5,000/month without 25+ monthly leads, your channels are misaligned.
Should I stop spending on Instagram if we move to Google and paid search?
No. Instagram is still excellent for brand awareness, building a loyal following, and retargeting warm audiences. What changes is allocation: instead of 80% Instagram and 20% other, you might shift to 40% Google Local Services and paid search, 40% Instagram/Facebook retargeting, 20% brand awareness. The mix depends on your current performance and goals.
How long before I see results?
You'll see initial leads from Google Local Services within 2–3 weeks of launch. Paid search takes 3–4 weeks to gather enough data to optimise. Real performance improvement—better cost-per-lead and scaling efficiency—shows at 8–12 weeks. Most clients see 20–30% improvement in cost-per-lead by week 8, and 40–50% improvement by month 6.
What if my competitors are already bidding heavily on my city and keywords?
That's actually a good sign: it means demand is proven and high-intent. Instead of competing on price alone, we compete on account structure, landing pages, bid timing (seasonal, day-of-week), and audience precision. We've seen clients enter 'crowded' markets and achieve lower cost-per-lead than incumbents by being smarter about budget allocation, not by outspending them.
Do you guarantee X leads or Y bookings per month?
No. We guarantee effort, transparency, and a data-driven approach. Bookings depend on your service quality, pricing, location, and market demand—not just ads. What we do guarantee: we'll show you exactly where your budget goes, why it works or doesn't, and we'll optimise constantly. Most clients see 30–50% improvement in cost-per-lead within 6 months; some see more, depending on starting point and market conditions.
FREE · NO COMMITMENT · 48HR TURNAROUND