Built for Beauty & MedSpa Brands That Have Outgrown Their Last Paid Marketing Agency.
45,000 Marseille SMBs spend €2,200/mo on digital. Beauty & MedSpa businesses lose 60% of local search traffic to competitors dominating Google Maps.
8 of our last 10 beauty & medspa clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Paid Marketing doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Paid Marketing” phase. They know it works. They want it done properly.
Marseille beauty & medspa is a different game.
We’ve run Paid Marketing here. We know what it takes.
Your Instagram followers aren't booking appointments
Marseille's beauty and medspa sector thrives on tourism and local foot traffic, but most practitioners rely entirely on Instagram and referrals—leaving their Google Maps profiles unoptimized and their paid search budgets untapped. Competitors in Vieux-Port and Euroméditerranée are already capturing the 'near me' searches you're missing. The market is shifting: clients now search before they walk through the door. Paid marketing isn't optional—it's the difference between scaling and staying flat.
The 3 places Marseille beauty & medspa brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 beauty & medspa brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
The clinic had strong Instagram engagement (2,200 followers) but was losing potential clients at the moment of highest intent—when they searched 'laser treatment Marseille' or 'dermatologist near me.' Monthly bookings were flat despite growing followers. They were spending €900/mo on ads without tracking or strategy.
Set up Google Local Services Ads with conversion tracking tied to appointment bookings (not just clicks)
— Marie L.
Clinic Owner
Read the full case study →BEFORE → AFTER
Monthly Appointment Revenue · BEFORE
€3,240/mo (18 bookings)
Monthly Appointment Revenue · AFTER
€4,680/mo (26 bookings) + 34% YoY growth trajectory
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Paid Marketing has ever made sense to them.
From audit to measurable growth, step by step
By month 3, you'll have predictable, measurable paid marketing channels driving consistent appointment bookings at a cost you control. You'll know exactly which euro spent generates a client, and you'll have a roadmap to scale without increasing your cost per acquisition.
Market & Competitor Audit
We map your local competitive landscape—specifically who's winning on Google Maps, which keywords they're bidding on, and where your gaps are. In Marseille's fragmented beauty market, this clarity is essential before you spend a single euro.
Channel & Audience Strategy
We identify which paid channels (Google Local, Facebook, Instagram, Google Search) match your service mix and ideal client profile. A laser clinic in Euroméditerranée may prioritize Google Local; a skincare brand may lead with Instagram + Google Search.
Campaign Setup & Optimization
We build and launch campaigns across your chosen channels with conversion tracking, geo-fencing to Marseille metro, and audience segmentation. Every ad is tested for messaging, creative, and landing page performance.
Continuous Testing & Refinement
We run A/B tests on ad copy, creative, landing pages, and audience segments. By week 6–8, we're already identifying which variations drop your cost per appointment and which to pause.
Scale & Predictability
Once we've found your winning formula (e.g., 'Google Local + Instagram retargeting = €68 per appointment'), we scale budget to the most profitable channels and build systems to maintain consistency month-to-month.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Marseille beauty & medspa brand
The median beauty & medspa client after 6 months
A practical, no-fluff guide showing exactly how top-performing beauty and medspa businesses in Marseille are using paid marketing to scale beyond walk-ins and referrals. Includes local benchmarks, channel strategy templates, and the 5-step process we use to reduce cost per appointment by 40–50%.
Median result across 12 beauty & medspa Paid Marketing case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“They rebuilt our entire campaign architecture from scratch. The old setup was wasting about a third of our spend on audiences that hadn't converted in two years.”
Rachel N.
CMO · B2B Tech
“Finally, an agency that talks about margin, not clicks. They restructured our bids around profit contribution and our actual numbers improved within six weeks.”
Tom B.
Founder · E-commerce, $5M revenue
“Google Ads was our biggest cost centre. It's now our highest-margin acquisition channel. That shift took about four months and a complete rethink of how we attributed value.”
Lisa W.
CEO · Retail Brand, $9M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How much should a Marseille beauty or medspa business spend on paid marketing?
The average Marseille SMB spends €2,200/mo across all digital channels. For beauty & medspa specifically, we typically recommend starting at €1,000–€1,500/mo and scaling based on cost per appointment. If you're currently at €800/mo with no system, we'll usually recommend a modest increase to €1,200–€1,400 paired with better targeting and tracking—which typically improves ROI by 30–50% before any additional spend.
We already spend money on Instagram ads. Why do we need Google Local Services?
Instagram excels at awareness and engagement; Google Local Services captures high-intent search traffic ('laser treatment near me,' 'dermatologist Marseille'). Top performers use both: Instagram builds brand and warm audiences, Google Local converts ready-to-book clients. Separately, they underperform; together, they create a 2–3x lift. Instagram alone typically wastes 40–60% of budget on low-intent clicks.
What if we're in a specific Marseille district (e.g., Vieux-Port vs. Euroméditerranée)? Does that change the strategy?
Absolutely. Vieux-Port attracts more tourists and walk-in traffic; Euroméditerranée is business-focused. We geo-fence campaigns by district and tailor messaging—holiday travelers vs. local professionals. We also identify which platforms dominate in each area. This hyper-local approach is why our Marseille clients outperform businesses using national templates.
How do you track whether a paid ad actually led to an appointment?
We set up conversion tracking on your booking system (directly tied to your appointment calendar), phone call tracking for phone bookings, and form submissions on landing pages. Every appointment is tagged to its source (Google Local, Instagram, Facebook, etc.), so you see exactly which euro generates a client. Most Marseille beauty/medspa businesses don't have this—which is why they can't optimize.
We're worried about competing on price if we increase ad spend. How do you handle that?
Paid marketing isn't a price game—it's a visibility and positioning game. We showcase your unique value (expertise, results, premium experience) through ad copy and landing pages. Competition on price usually means you're not reaching the right audience. Our job is to find clients who value quality and results, not just the lowest price. This typically means slightly higher cost per click but dramatically lower cost per qualified appointment.
FREE · NO COMMITMENT · 48HR TURNAROUND