Built for Beauty & MedSpa Brands That Have Outgrown Their Last Social Media Agency.
Most Marseille beauty & medspa businesses rely on Instagram alone, missing 73% of local search traffic. It's time to scale beyond referrals.
8 of our last 10 beauty & medspa clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Social Media doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Social Media” phase. They know it works. They want it done properly.
Marseille beauty & medspa is a different game.
We’ve run Social Media here. We know what it takes.
Your Instagram reaches followers. We build paying customers.
Marseille's 45,000 SMBs in the metro area face intense competition, with beauty & medspa emerging as a high-intent service category where 'near me' searches dominate. Your competitors are already on Google Maps—the question is whether you're visible when customers search for treatments in Vieux-Port or Euroméditerranée. Social media alone cannot compete with paid search visibility and local SEO. The businesses winning in Marseille's beauty sector aren't just posting; they're converting browsers into bookings through integrated content strategy, community engagement, and consistent local presence across platforms that matter.
The 3 places Marseille beauty & medspa brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 beauty & medspa brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Instagram-focused strategy generated 60 followers monthly but minimal bookings. Competitors dominated Google Maps for 'laser treatments near me' and 'medspa Marseille' searches. Monthly booking inquiries plateaued at 12–15, despite €1,800/mo ad spend scattered across channels.
Rebuilt Instagram strategy around community storytelling: client transformations, treatment education, and behind-the-scenes expertise positioning the team as Marseille's trusted authority.
— Sophie B.
Managing Director
Read the full case study →BEFORE → AFTER
Monthly social-sourced bookings · BEFORE
2–3 bookings
Monthly social-sourced bookings · AFTER
12–14 bookings
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Social Media has ever made sense to them.
From audit to measurable growth, step by step
After 90 days, you'll have a predictable social-to-booking pipeline generating 15–25% of new customer inquiries from social platforms, with 2–3x higher quality leads than before. You'll understand which content converts, spend marketing budget on channels that actually book appointments, and build genuine community that sustains growth beyond algorithms.
Audit & Strategy
We analyse your current social presence, competitor landscape in Marseille, and customer journey from discovery to booking. We map where you're losing traffic and identify which platforms your ideal clients (beauty-conscious residents of Vieux-Port, business professionals in Euroméditerranée) actually use.
Content & Community Plan
We develop a cohesive monthly content calendar blending educational posts, before-and-afters, client testimonials, and behind-the-scenes content designed to build trust and community. Every post ties to a booking conversion goal, not just engagement.
Launch & Optimization
We implement the strategy across Instagram, TikTok, and Google Local, with daily community management, rapid DM responses, and weekly performance tracking. In Marseille's competitive market, responsiveness and consistency compound trust.
Local Paid Amplification
High-performing organic content gets boosted via targeted local paid campaigns (Instagram Ads, Google Local Services Ads) to Marseille postcodes and lookalike audiences. We spend smarter, not more.
Analytics & Refinement
Monthly performance reviews track follower growth, website traffic, booking inquiries, and cost per acquisition. We iterate on messaging, formats, and channels based on real conversion data, not guesswork.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Marseille beauty & medspa brand
The median beauty & medspa client after 6 months
Download the data-backed report showing exactly where Marseille beauty & medspa businesses are winning (and losing) on social media, plus the 7 quick wins you can implement in 48 hours to boost local visibility.
Median result across 12 beauty & medspa Social Media case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“Our social content used to feel random. Every post now serves a purpose in the funnel. That strategic shift was obvious within sixty days.”
Leo R.
CMO · Fashion Brand
“We were posting every day with zero strategy. They cut our frequency in half, rebuilt the content system, and engagement doubled. More isn't always better.”
Tara N.
Head of Marketing · Food & Beverage, $4M revenue
“Instagram was an afterthought. It's now our second-highest revenue channel after word-of-mouth. I didn't think social could actually drive B2C revenue at this scale.”
Ben H.
CEO · Retail Brand, $7M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
Why should I invest in social media marketing if I already get referrals?
Referrals are reliable but capped. Social media + local search reach customers outside your network and compound your referral volume. Most of our beauty & medspa clients see 40–60% of new bookings come from paid and organic channels within 6 months. You're leaving 6-figure revenue on the table if you rely on referrals alone.
What if my Instagram already has decent followers but low engagement?
High follower counts with low engagement typically indicate misaligned content strategy or audience. We audit your follower composition, analyse what resonates with actual high-intent followers, and rebuild your content around conversion—not vanity metrics. Most clients see 200–400% engagement lift within 60 days.
How much does Omakaase's social media marketing service cost?
Our retainer for beauty & medspa clients typically ranges €1,200–€3,200/month depending on scope (content creation, paid media, community management, analytics). Most clients break even or turn profitable within 60–90 days based on attributed bookings. We offer a no-obligation strategy call to discuss your goals and pricing.
How long before I see results?
You'll see initial traction (increased website traffic, inquiries) within 2–4 weeks. Meaningful booking volume (15%+ of monthly new customers from social) typically emerges within 90 days. Peak performance compounds over 6–12 months as your brand authority and local presence strengthen.
What if I don't have time to create content or manage DMs?
That's the entire point of our service. We create content, manage community engagement, respond to inquiries, and optimize campaigns. Your only job is to deliver great service. We handle the digital visibility and lead flow.
FREE · NO COMMITMENT · 48HR TURNAROUND