Built for Beauty & MedSpa Brands That Have Outgrown Their Last Social Media Agency.
Most Paris beauty & medspa clinics lose 60% of potential clients to competitors dominating Google Maps and cross-channel presence.
8 of our last 10 beauty & medspa clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Social Media doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Social Media” phase. They know it works. They want it done properly.
Paris beauty & medspa is a different game.
We’ve run Social Media here. We know what it takes.
Instagram alone won't scale your Paris beauty business
Paris's beauty and medspa sector thrives on reputation and discovery, yet most businesses depend entirely on Instagram and walk-ins. With 185,000 SMBs competing in the metro and digital marketing budgets averaging €3,800/month, the winners are those who build community across platforms while capturing high-intent search traffic. Google Maps 'near me' searches now drive more bookings than any single social channel—and most of your competitors own those results. The gap between Instagram-only players and integrated social-media-plus-search operators is widening fast.
The 3 places Paris beauty & medspa brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 beauty & medspa brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Strong Instagram presence (8k followers) but inconsistent bookings; competitors dominated Google Maps in the arrondissement; ad spend was high with poor ROI; no clear content strategy beyond 'post pretty treatment photos.'
Repositioned content from aesthetic-only to education + trust-building: before-and-afters with client stories, procedure explainers, and 'common myths debunked' Reels that built authority.
— Amélie L.
Practice Manager
Read the full case study →BEFORE → AFTER
Monthly Revenue from Social-Driven Bookings · BEFORE
€3,200
Monthly Revenue from Social-Driven Bookings · AFTER
€8,900
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Social Media has ever made sense to them.
From audit to measurable growth, step by step
By month 6, you'll have a predictable, multi-channel client acquisition system that combines the community-building power of social media with the conversion engine of local search. Most clients see 2–3× increase in qualified booking leads, 40–60% reduction in cost-per-acquisition, and a sustainable growth model that doesn't rely on referrals alone.
Audit & Baseline
We analyze your current social media performance, competitor landscape in your Paris district, and local search visibility. We map where your ideal clients are looking—Instagram, Google Maps, TikTok—and identify which channels are actually driving bookings vs. generating noise.
Strategy & Positioning
We develop a 6-month integrated social media + local SEO strategy tailored to your beauty or medspa niche (skincare, injectables, wellness). This includes content pillars that build community, messaging that converts, and a geographic focus on your Paris location and key service areas.
Content & Campaign Setup
We create 8–12 weeks of assets (Instagram Reels, carousel posts, Stories, TikTok clips) designed to educate, build trust, and guide followers toward booking. Simultaneously, we optimize your Google Business Profile, build local citations, and structure content for search visibility.
Launch & Optimize
We go live with your content, manage daily engagement, run targeted lead-gen campaigns on Instagram and Facebook, and monitor performance. We track which content drives actual bookings—not just likes—and adjust messaging, audience, and spend in real-time.
Scale & Refine
Once we've identified your highest-converting content types and audience segments, we scale spend and expand reach. We introduce retargeting, referral incentive campaigns, and seasonal promotions. We also leverage Google Maps reviews and local search momentum to compound growth.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Paris beauty & medspa brand
The median beauty & medspa client after 6 months
See how your social media performance, lead cost, and conversion rates stack up against other Paris beauty & medspa businesses—and get a custom roadmap for closing the gap.
Median result across 12 beauty & medspa Social Media case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“We were posting every day with zero strategy. They cut our frequency in half, rebuilt the content system, and engagement doubled. More isn't always better.”
Tara N.
Head of Marketing · Food & Beverage, $4M revenue
“Instagram was an afterthought. It's now our second-highest revenue channel after word-of-mouth. I didn't think social could actually drive B2C revenue at this scale.”
Ben H.
CEO · Retail Brand, $7M revenue
“The content calendar process changed how our whole team thinks about marketing. We're telling a story now — not just filling a grid to look active.”
Cora M.
Brand Director · Lifestyle Brand
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How is this different from just hiring a social media manager to post Instagram content?
A social media manager maintains your presence; we transform it into a lead generation engine. We don't just post pretty pictures—we strategically build community, use paid media to amplify high-converting content, optimize for local search, and track every metric back to actual bookings. Think of it as the difference between a photographer and a marketing director.
We're already spending €500/month on Instagram ads. Why aren't we seeing better results?
Most beauty & medspa businesses run ads without a clear conversion funnel. You're likely targeting broad audiences, missing retargeting opportunities, and not measuring ROI by bookings (only clicks or impressions). We audit your ad account, identify leaks in the funnel, and reallocate budget to high-converting audience segments and campaigns that actually drive appointments.
What's the typical cost? Do you work with our current budget, or do we need to increase spend?
Our retainer typically ranges €1,800–€4,500/month (in line with Paris SMB averages), depending on services. Most clients improve ROI enough to reinvest savings into additional paid media, or keep budgets flat and see 2–3× better results. We'll audit your current spend and show you exactly where reallocation and optimization yield the most return.
How long until we see bookings increase? We need results quickly.
Content and organic reach take 4–8 weeks to gain traction. Paid campaigns can drive results within 2–3 weeks if your funnel is optimized. Most clients see a 20–30% boost in lead volume by week 6, and 80–150% growth by month 4–6. We'll set clear KPIs and track progress weekly so there's no guessing.
Our Instagram is already 'established.' Won't changing strategy disrupt our current followers?
Strategy refinement strengthens your account—it doesn't reset it. We keep your best-performing content and followers while introducing new content pillars that drive higher engagement and conversions. In fact, your loyal followers will engage *more* when content is directly relevant to their needs (treatments they're considering, before-and-afters, testimonials, pricing clarity).
FREE · NO COMMITMENT · 48HR TURNAROUND