Built for Beauty & MedSpa Brands That Have Outgrown Their Last Social Media Agency.
Your competitors are winning Google Maps searches while you're stuck competing on walk-ins. We show you how to build community that converts.
8 of our last 10 beauty & medspa clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Social Media doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Social Media” phase. They know it works. They want it done properly.
Toulouse beauty & medspa is a different game.
We’ve run Social Media here. We know what it takes.
Instagram followers don't equal paying clients in Toulouse
Toulouse's beauty and medspa sector relies heavily on Instagram for visibility, but lacks the Google Maps and local SEO presence their competitors are exploiting. With 38,000 SMBs in the metro, most are invisible beyond their immediate neighborhoods—losing qualified leads to businesses that understand local search. The average medspa owner spends €2,800/month on digital marketing, yet sees diminishing returns because their strategy stops at social vanity metrics. This creates a gap: businesses that combine community-building content with local search optimization see 3x more high-intent bookings.
The 3 places Toulouse beauty & medspa brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 beauty & medspa brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Strong Instagram presence (12K followers) but losing local search visibility to competitors with fewer followers but better review management and local SEO. Booking volume was flat despite increased Instagram ad spend.
Rebuilt Google Business Profile with optimized service categories, local keywords, and consistent NAP (name, address, phone) across all citations.
— Marie T.
Operations Director, Aesthetic Wellness Toulouse
Read the full case study →BEFORE → AFTER
Monthly new client bookings · BEFORE
62 (85% referral/walk-in)
Monthly new client bookings · AFTER
108 (52% from search + social, 48% referral)
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Social Media has ever made sense to them.
From audit to measurable growth, step by step
After 6 months, you'll own a content machine that builds community on social while dominating local search for high-intent 'near me' queries. Your booking pipeline shifts from referrals to a 60/40 mix of organic discovery and word-of-mouth, and your cost per qualified lead drops 35–50%.
Audit Your Social Ecosystem
We analyze your Instagram, Facebook, Google Business Profile, and review presence across all platforms where Toulouse clients search for beauty and medspa services. We benchmark your engagement, content quality, and local search visibility against top 3 competitors in your category.
Build Your Content Thesis
We define the 3-4 content pillars that drive both community engagement and local authority. For medspa, this might be: before/afters with client education, skincare science explainers, and local authority stories (Toulouse neighborhood spotlights, team features).
Optimize for Local Search Authority
Beyond social content, we ensure your Google Business Profile, local citations, and landing pages are optimized for 'medspa near Capitole' and similar intent keywords. We build your medspa's presence as a trusted local authority.
Launch Community-First Content
We produce and publish your first month of content (organic + paid strategy), focusing on high-engagement posts that build follower quality, drive website traffic, and signal authority to Google. Includes 2 Reels/TikToks, 8 feed posts, and 1 carousel per week.
Measure & Refine for Growth
Monthly reporting on engagement, follower quality, click-through rates, and booking attributions. We refine content mix, posting times, and ad targeting based on what drives qualified leads—not vanity metrics. You'll see where your next €500 in budget should go.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Toulouse beauty & medspa brand
The median beauty & medspa client after 6 months
A free, data-driven guide showing you exactly how to stop losing clients to competitors on Google Maps and social search. Includes the 3-month content strategy our top-performing medspa clients use to scale beyond walk-ins.
Median result across 12 beauty & medspa Social Media case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“Our social content used to feel random. Every post now serves a purpose in the funnel. That strategic shift was obvious within sixty days.”
Leo R.
CMO · Fashion Brand
“We were posting every day with zero strategy. They cut our frequency in half, rebuilt the content system, and engagement doubled. More isn't always better.”
Tara N.
Head of Marketing · Food & Beverage, $4M revenue
“Instagram was an afterthought. It's now our second-highest revenue channel after word-of-mouth. I didn't think social could actually drive B2C revenue at this scale.”
Ben H.
CEO · Retail Brand, $7M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How long before we see results from social media marketing?
You'll see engagement and website traffic metrics within 4 weeks. Booking attribution and cost-per-lead improvements typically show by month 3–4. Local search ranking improvements (Google Maps) can take 6–8 weeks as Google requires consistent optimization signals. Our clients expect 6-month engagements for full impact.
We're already spending €2,800/month on digital marketing. Why should we change our approach?
Most of that budget is likely going to broad awareness campaigns (Instagram ads) that don't connect to booking intent. We reallocate it toward high-intent channels (local search, review generation, retargeting) and community-building content that fuels those channels. Average result: same budget, 35–50% lower cost per booking.
What if our Instagram following is already large but not converting?
Large following without conversions is a sign your content isn't aligned with booking intent. You're optimizing for vanity metrics. We audit your follower quality, analyze what's resonating, and rebuild your strategy around content pillars that drive traffic and conversion signals. Many high-follower accounts see dramatic CPL improvements after this shift.
How does this work alongside our current Google Ads campaigns?
Perfectly. Google Ads (paid search) works best when your landing pages and website are optimized for the same keywords your organic social and Google Business Profile are targeting. We align all three so they reinforce each other. Clients often see 20–30% lower cost per click when organic authority is strong.
Do you manage Google Ads, or just organic social and local SEO?
We lead with organic social and local search authority (the foundation). If your Google Ads account is already running, we'll audit it and recommend optimizations. For clients without Ads, we typically advise waiting 2–3 months to let organic visibility strengthen first—this improves ad performance and lowers costs significantly.
FREE · NO COMMITMENT · 48HR TURNAROUND