Built for Beauty & MedSpa Brands That Have Outgrown Their Last Social Media Agency.
Most rely entirely on Instagram with zero Google visibility. We build social strategies that drive walk-ins, online bookings, and repeat clients.
8 of our last 10 beauty & medspa clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Social Media doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Social Media” phase. They know it works. They want it done properly.
Lyon beauty & medspa is a different game.
We’ve run Social Media here. We know what it takes.
58,000 Lyon beauty businesses compete on Instagram alone
Lyon's beauty and medi-spa market is saturated on Instagram but invisible on Google Maps—the channel where 76% of 'near me' searches happen. Most competitors spend €2,600/month on paid ads without a coherent social strategy, leading to high cost-per-lead and no organic growth. The businesses winning aren't the biggest—they're the ones with integrated social + SEO + Google Maps presence. You're competing against France's biotech and manufacturing hubs for digital talent; your advantage is hyper-local, community-first content that Google rewards and Instagram amplifies.
The 3 places Lyon beauty & medspa brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 beauty & medspa brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
3,200 Instagram followers but only 15–20 bookings/month. Competitors in Part-Dieu were dominating Google Maps. Monthly digital spend of €2,800 yielded no measurable ROI. Owners had no time to manage social consistently.
Rebuilt content strategy around 'before & after + education' pillar: weekly treatment result carousels paired with skin science Reels that boosted engagement from 1.8% to 6.2%.
— Marie D.
Med-Spa Director
Read the full case study →BEFORE → AFTER
Monthly bookings from social channels · BEFORE
18
Monthly bookings from social channels · AFTER
46
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Social Media has ever made sense to them.
From audit to measurable growth, step by step
After 6 months, your social channels become a predictable lead generation engine. You'll see 40–60% improvement in booking conversion from social, a 3–5x reduction in cost-per-lead, and consistent Google Maps visibility for 'near me' searches in Lyon. Your community grows not by algorithm luck, but by design.
Social Audit & Competitive Intelligence
We analyze your current social presence, your top 8 competitors in Lyon (geography-specific), and benchmark your metrics against Beauty & MedSpa standards. We identify which content pillars (treatments, before/afters, client testimonials, educational posts) drive bookings in your market.
Strategy & Content Framework Design
We map your ideal client journey (awareness → consideration → booking → loyalty) to specific content types and posting cadence. We establish 4–5 content pillars aligned to Google and Instagram algorithms, plus a calendar for 90 days.
Community & Booking-Focused Content Creation
We produce 30–40 high-performing assets monthly: carousel posts showcasing results, educational Reels (treatment guides, skincare tips), client testimonials, and behind-the-scenes content. Every post ties back to your Google Business Profile and includes CTAs that drive bookings.
Google Integration & Local Authority Building
We optimize your Google Business Profile, generate and manage reviews from satisfied clients, and create social posts that feed back into local search rankings. We train you on which photos and testimonials boost Maps visibility.
Monthly Optimization & Growth Reporting
We measure engagement rate, click-through-to-booking, cost-per-booking, and follower growth. We A/B test content formats, refine targeting, and adjust strategy based on what's working. You receive a monthly dashboard showing impact on your bottom line.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Lyon beauty & medspa brand
The median beauty & medspa client after 6 months
Get a free competitive analysis showing exactly why your social media isn't driving bookings—and what your top 3 competitors are doing differently. Includes benchmark data for Lyon's beauty & medi-spa market and a 90-day action plan.
Median result across 12 beauty & medspa Social Media case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“Instagram was an afterthought. It's now our second-highest revenue channel after word-of-mouth. I didn't think social could actually drive B2C revenue at this scale.”
Ben H.
CEO · Retail Brand, $7M revenue
“The content calendar process changed how our whole team thinks about marketing. We're telling a story now — not just filling a grid to look active.”
Cora M.
Brand Director · Lifestyle Brand
“They mapped our content to every stage of the buyer journey. That sounds basic — but nobody had done it for us before. The results were immediate.”
Raj S.
Founder · E-commerce Brand, $3M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How is this different from just hiring a social media manager?
A social media manager posts content and manages followers. We architect a strategy that ties every post to your business goal: bookings. We analyze competitors, optimize for algorithms, integrate with Google Maps and local search, and measure ROI on every piece of content. You're paying for strategy + execution, not just content creation.
How long before we see results?
Quick wins (improved engagement, first algorithmic boost) show in 4–6 weeks. Measurable booking impact typically appears in 8–12 weeks once content pillars are established and Google Maps optimization takes effect. After 6 months, most clients see 3–5x improvement in cost-per-booking.
Do you manage paid ads, or just organic social?
We specialize in organic social strategy and Google Maps optimization because that's where the ROI lies for beauty & medi-spa. However, if paid ads are part of your mix, we'll optimize your audience targeting and landing pages. Most of our clients reduce ad spend by 40–60% after the first 6 months because organic + Maps visibility picks up the load.
What if we already have an Instagram account with followers?
That's actually an advantage. We'll audit your existing content, identify what's working, and rebuild your strategy around those winning themes. We'll repurpose existing assets where possible and focus new content creation on the gaps. You keep your followers; we just make them more likely to book.
Can you help us get more reviews on Google and Facebook?
Yes. We set up systematic review request processes (email templates, QR codes in-studio, follow-up automations) that generate 15–30 new reviews per month. Reviews drive Google Maps rankings, build social proof, and increase booking conversion. This is part of our integrated strategy.
FREE · NO COMMITMENT · 48HR TURNAROUND