Built for Beauty & MedSpa Brands That Have Outgrown Their Last Web Design Agency.
58,000 beauty & medspa businesses in Lyon compete for the same clients. Most rely only on Instagram. You won't.
8 of our last 10 beauty & medspa clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Web Design doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Web Design” phase. They know it works. They want it done properly.
Lyon beauty & medspa is a different game.
We’ve run Web Design here. We know what it takes.
Your Instagram followers don't pay your bills. Google searches do.
Lyon's beauty and medspa sector is experiencing rapid digital fragmentation. While Instagram dominance keeps studios visible to existing audiences, the majority have zero SEO presence—meaning they're invisible when potential clients search 'botox near me' or 'facial treatments Lyon Part-Dieu'. This creates an unprecedented window: competitors aren't fighting for Google Maps dominance yet. A website optimized for local search and conversion can capture 40–60% of search-qualified leads before your competitors realise the opportunity exists. The average beauty studio in Lyon spends €2,600/month on digital marketing, yet invests almost nothing in owned-channel conversion infrastructure.
The 3 places Lyon beauty & medspa brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 beauty & medspa brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
1,200 Instagram followers but only 1–2 bookings/week. Competitors dominated Google Maps for 'botox Lyon' and 'meso therapy Part-Dieu'. Website was a static portfolio with no booking integration. Monthly revenue fluctuated wildly, dependent on influencer mentions and seasonal interest.
Rebuilt website around conversion (removed unnecessary pages, added service-specific landing pages for injectables and laser treatments with before/after galleries and clear booking CTAs)
— Marie T.
Owner, Medspa Part-Dieu
Read the full case study →BEFORE → AFTER
Monthly Bookings from Owned Channels (Website + Direct) · BEFORE
2–3 bookings
Monthly Bookings from Owned Channels (Website + Direct) · AFTER
15–18 bookings
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Web Design has ever made sense to them.
From audit to measurable growth, step by step
After 12 weeks, your website will be generating 30–50% of your monthly leads (vs. 0–5% today), your Google Maps visibility increases 4–6 positions for 'near me' searches, and every visitor is guided toward a booking. You'll have a predictable, repeatable lead generation channel independent of Instagram algorithm changes.
Market & Competitive Audit
We map your local search landscape: which competitors dominate Maps, what keywords drive bookings in Lyon, and where your website currently ranks (usually nowhere). We analyse Instagram's role in your sales funnel versus search-driven conversions to quantify the gap.
Conversion Architecture Design
We design your website structure around the booking journey, not aesthetics. This includes location pages for Presqu'île and Part-Dieu if you serve multiple districts, schema markup for local SEO, trust-building elements (verified reviews, credentials), and conversion funnels tested across mobile (85% of booking research happens on phones).
Website Build & Local SEO Setup
We build a website that ranks for 'your service + Lyon' and converts browsers into bookers. Every page is optimized for local search intent. We integrate Google Business Profile management, set up review requests, and ensure your site loads in <2 seconds on mobile (essential for conversion).
Conversion Testing & Refinement
Post-launch, we monitor behaviour: which CTAs drive bookings, where visitors drop off, which trust signals work. We A/B test headlines, button copy, trust elements, and booking form friction. Data informs every iteration.
Performance Handoff & Ongoing Optimization
You receive full documentation, training, and access to analytics dashboards. We establish a monthly optimization cadence (optional) to refine conversion elements, respond to seasonal demand shifts, and maintain SEO rankings as competition evolves in Lyon's growing beauty market.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Lyon beauty & medspa brand
The median beauty & medspa client after 6 months
Most beauty and medspa websites lose 98% of visitors without converting them to bookings. This free checklist reveals the 12 essential elements that separate high-converting sites (3%+ conversion rate) from pretty portfolios that generate zero revenue. Download it, audit your current site, and identify exactly what's missing.
Median result across 12 beauty & medspa Web Design case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“We had a 68% mobile drop-off rate. After the redesign, 31%. If your agency can't tell you your mobile conversion rate, get a new one.”
Jade L.
CMO · Retail, $8M revenue
“They briefed us on conversion psychology before touching a single wireframe. That changed how we thought about what a website is actually for.”
Oscar B.
Founder · Professional Services
“Every decision was tied to a metric. Every A/B test was documented. We now have a site that gets better every quarter because the data is actually being used.”
Sarah K.
Director of Operations · Legal Services, $5M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How long until we see results? We need bookings now, not in 6 months.
First results appear in 4–6 weeks (initial ranking improvements + conversion optimization). Meaningful booking volume (20–30 additional inquiries/month) typically arrives 8–12 weeks post-launch. Why? Local SEO compounds over time—Google needs 4–8 weeks to crawl and index, then 4+ weeks to rank. Paid channels (Google Ads) work faster but cost more. We focus on owned channels (your website) because they scale profitably over time.
We already have a website. Do we really need a redesign, or can you just 'fix' it?
It depends. If your current site was built for aesthetics (not conversion), a refresh is usually cheaper than salvaging outdated code and architecture. We audit first: if your site has good bones (mobile responsive, fast load time, schema markup), we optimize conversion elements. If it's a 3+ year old design, a rebuild is typically faster and more cost-effective because legacy code slows down optimization work.
What if we can't afford €5,000+ for a website? Do you have lower-cost options?
Yes. We offer tiered packages: Essential (€2,500–€3,500: single-location site, basic local SEO, online booking), Growth (€4,000–€6,500: multi-service pages, advanced local SEO, review management), and Premium (€7,500+: advanced conversion testing, marketing automation, analytics dashboards). Start with Essential, upgrade as revenue grows. Many clients begin at Essential and reinvest their 4x ROI into Growth within 6 months.
How does this work with our Instagram strategy? Will you cannibalize social traffic?
No. Instagram and your website serve different purposes. Instagram builds brand awareness and community (top of funnel). Your website converts that interest into bookings (bottom of funnel). We integrate them: Instagram drives traffic to website landing pages, website collects emails for retargeting, and booking confirmations request Instagram reviews. They amplify each other.
What happens if Google algorithm changes? Will our rankings disappear?
Algorithm updates affect all sites, but sites optimized for user experience (mobile speed, clear structure, relevant content) absorb changes better. We build defensively: no black-hat tactics, clean code, user-focused design. We also monitor your rankings monthly and adjust tactics proactively. You're never left stranded—we support the relationship long-term.
FREE · NO COMMITMENT · 48HR TURNAROUND