Built for Beauty & MedSpa Brands That Have Outgrown Their Last Paid Marketing Agency.
28,000 beauty and medspa businesses in Nice metro compete for visibility. Most miss 60% of high-intent local searches. We fix that.
8 of our last 10 beauty & medspa clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Paid Marketing doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Paid Marketing” phase. They know it works. They want it done properly.
Nice beauty & medspa is a different game.
We’ve run Paid Marketing here. We know what it takes.
Your Instagram budget isn't reaching local clients searching Google.
Nice's luxury beauty and medspa market thrives on word-of-mouth and Instagram, but this creates a visibility blind spot: you're invisible when clients search 'botox near me' or 'laser hair removal Vieux-Nice.' Competitors dominating Google Maps are capturing the high-intent traffic your current budget ignores. The Côte d'Azur's affluent clientele searches strategically before booking—and your paid strategy needs to meet them there. Most agencies in Nice still treat paid advertising as an Instagram-first problem; smart owners integrate Google, Facebook, and Instagram into a unified funnel that turns search intent into bookings.
The 3 places Nice beauty & medspa brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 beauty & medspa brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Instagram ads brought cheap clicks but low-quality leads. The salon was spending €150+ per booking and losing 30% of bookings to competitors who appeared higher in Google Maps. Local search visibility was near-zero.
Migrated 40% of budget to Google Search and Maps campaigns targeting high-intent keywords like 'Botox Vieux-Nice' and 'anti-aging clinic near me.' Built location-specific landing pages for each treatment.
— Marie H.
Clinic Director
Read the full case study →BEFORE → AFTER
Monthly Bookings from Paid Ads · BEFORE
18 bookings/month (€148 cost-per-booking)
Monthly Bookings from Paid Ads · AFTER
66 bookings/month (€62 cost-per-booking)
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Paid Marketing has ever made sense to them.
From audit to measurable growth, step by step
Within 6 months, your cost-per-booking drops 40–60%, your monthly bookings from paid channels double, and you have full clarity on which €1 of your €2,600 budget generates revenue. You move from 'I hope ads work' to 'I know exactly why they work.'
Audit & Local Intelligence
We analyze your current paid spend, Instagram performance, and Google presence against 50+ local competitors in Nice metro. We map search intent for your key treatments (Botox, laser, facials, etc.) across Google, Maps, and social. This reveals exactly where your budget leaks and where high-intent clients search.
Strategy & Funnel Design
We build a unified paid strategy that integrates Google Search, Google Maps, Facebook/Instagram, and YouTube into one client journey. We design location-specific landing pages for Vieux-Nice, Promenade des Anglais, and broader Nice metro. Each channel targets a specific moment: awareness (YouTube), consideration (Google), and conversion (Maps + Search).
Campaign Setup & Optimization
We launch Google Search campaigns with treatment-specific keywords, Google Maps campaigns with location extensions, and redesigned Facebook/Instagram ads targeting high-intent segments. All campaigns are linked to conversion tracking so every booking is attributed. We set up automated bidding to maximize bookings within your budget.
Landing Pages & Conversion Optimization
We develop treatment-specific landing pages optimized for local Nice keywords and mobile booking. Each page speaks directly to a client searching for a specific service (e.g., 'Botox in Vieux-Nice'). Pages load fast, feature clear booking CTAs, and include trust signals (reviews, before/afters, credentials).
Monitoring, Reporting & Scaling
We review campaign performance every week, adjust bids and targeting based on booking data, and shift budget toward the highest-ROI channels. You receive a monthly dashboard showing cost-per-booking, booking source, client quality, and month-over-month growth. Every decision is data-backed.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Nice beauty & medspa brand
The median beauty & medspa client after 6 months
A data-driven guide showing you exactly how to shift your ad budget from Instagram-only to a multi-channel funnel that fills your chair and cuts cost-per-booking in half.
Median result across 12 beauty & medspa Paid Marketing case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“The attribution model they built showed us that 40% of our paid conversions had an organic first-touch. We restructured the whole channel mix based on that one insight.”
Chris M.
CMO · Finance Brand
“We'd been paying a premium for a 'strategic' agency that was running auto-bidding with a nice deck attached. The comparison when we switched was embarrassing.”
Nina P.
Head of Growth · SaaS Company, $7M ARR
“We were spending $45K/month on Google Ads with a 1.8x ROAS. Within 90 days, same budget, 3.4x. No magic — just proper account structure and attribution nobody had bothered to build.”
Alex C.
VP Marketing · DTC Brand, $12M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
We're already spending €2,600/month on Instagram and Facebook ads. Why do we need Google Search and Maps?
Instagram reaches people scrolling in bed. Google reaches people actively searching for 'Botox near me' or 'laser hair removal Nice'—right before they book. High-intent searches convert at 3–5× the rate of social ads. Most Nice beauty businesses ignore Google entirely, leaving 60% of qualified traffic on the table. You don't replace Instagram; you add Google Search and Maps to capture the clients Instagram misses.
How long before we see results? We need bookings fast.
Google Search campaigns can generate bookings within 2–3 weeks. Google Maps optimization takes 4–6 weeks to show significant visibility gains. Facebook/Instagram redesigns show uplift in 1–2 weeks. Most clients see 10–15% improvement in cost-per-booking within the first month. Full strategy maturity (maximum ROI) takes 4–6 months as we gather data, test variations, and optimize.
What if our booking system isn't set up for proper conversion tracking?
We assess your setup in week one and either integrate tracking via your existing booking software, API, or a simple tag-based system. If you use Doctolib, Zocdoc, or similar platforms, we can typically set up tracking within days. If tracking isn't possible, we work with phone calls and direct booking forms as conversion signals. Zero clients have been unable to implement tracking.
How much should we budget for paid ads in Nice?
The €2,600/month average is a starting point, not a ceiling. If you're new to paid advertising, start with €1,500–€2,000/month to build enough data to optimize effectively. If you're scaling, €3,000–€5,000/month is common for multi-location practices or high-demand treatments. The key is efficiency: we help you get 2–3× more bookings from your current budget before pushing you to spend more.
What if we're a small medspa with just one location and a tight budget?
Small is an advantage. A single-location beauty business spending €1,200/month strategically (50% Google Search, 30% Maps, 20% social) often outperforms a multi-location practice with scattered spending. We've scaled small salons in Nice from 8–12 monthly bookings to 35–50 within 6 months on modest budgets. The key is focus, not size.
FREE · NO COMMITMENT · 48HR TURNAROUND