Built for Restaurants & F&B Brands That Have Outgrown Their Last Social Media Agency.
Most F&B owners in Sheffield rely on Yelp and TripAdvisor. We help you own your audience, build loyalty, and control your narrative on social.
8 of our last 10 restaurants & f&b clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Social Media doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Social Media” phase. They know it works. They want it done properly.
Sheffield restaurants & f&b is a different game.
We’ve run Social Media here. We know what it takes.
Social media isn't building your Sheffield restaurant's sales
Sheffield's ~28,000 SMBs spend an average of £1,800/month on digital marketing, yet restaurants remain trapped in third-party review ecosystems. Social media for F&B in Sheffield isn't about follower counts—it's about converting local food enthusiasts into repeat customers and capturing delivery/catering search intent that review sites ignore. The businesses winning in Kelham Island and Sheffield city centre are those building direct email lists, owning their content strategy, and using social to drive foot traffic and online orders. Data shows that restaurants with active, community-first social presence see 3x higher customer retention and 40% more repeat visits within 6 months.
The 3 places Sheffield restaurants & f&b brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 restaurants & f&b brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Both sites had 800–1,200 Instagram followers but minimal email list (40 contacts). TripAdvisor reviews were strong (4.6 stars) but random negative reviews were dampening delivery app visibility. Catering inquiries came via phone only—no web funnel. Average repeat customer visit was 1.8x/year; competitors were seeing 3.5x.
Built email capture funnels in-restaurant (QR codes at till, on menus) and on social (lead magnet: 'Sheffield Food Events Insider' email series). Within 8 weeks, grew email list to 650 active subscribers.
— Sarah M.
General Manager
Read the full case study →BEFORE → AFTER
Email List Size · BEFORE
40 subscribers
Email List Size · AFTER
650 subscribers
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Social Media has ever made sense to them.
From audit to measurable growth, step by step
By month 6, your restaurant owns a 600–1,200 person email list of engaged customers, your social engagement rate rises 3–5x, and you're capturing 40% more catering/delivery search intent. Most importantly: repeat visit rates increase 35–50%, and your revenue attribution from social and email grows £1,200–£2,100/month.
Audit & Strategy Baseline
We analyse your current social presence, review landscape, and competitor strategy across Instagram, Facebook, Google Local, and Yelp/TripAdvisor. We identify your audience gaps, content blind spots, and where you're losing customers to competing Sheffield restaurants. We also assess your email capture infrastructure—or lack thereof.
Build Owned Audience Foundations
We set up a high-converting email capture system (landing page, in-venue QR codes, social lead magnets) and design your email nurture sequences. Goal: convert social followers into an owned list you control. We configure Google Business Profile for maximum local visibility and catering/delivery intent capture.
Community-First Content Creation
We produce 8–12 pieces of high-engagement content monthly: Reels featuring staff stories, behind-the-scenes prep, customer spotlights, and local partnerships. Content is optimised for both algorithm reach and search intent (delivery, catering, events). Each piece is designed to drive email signups or direct bookings.
Email Campaigns & Conversion Optimization
We run weekly email campaigns (specials, events, new menu items) and monthly nurture sequences designed to drive repeat visits and increase average order value. Every email includes a clear conversion hook—booking link, delivery order link, or event RSVP. We A/B test subject lines and CTAs to maximise click-through and booking rates.
Performance Tracking & Scaling
Monthly reporting on follower growth, engagement rate, email open/click rates, website traffic from social, and most importantly—attributed bookings and orders. We identify top-performing content and double down on what works. Quarterly strategy sprints refine targeting and messaging based on data.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Sheffield restaurants & f&b brand
The median restaurants & f&b client after 6 months
Discover exactly where your social presence is leaking revenue, why Yelp/TripAdvisor are eating your profits, and the 3-step roadmap to own your audience and drive repeat bookings.
Median result across 12 restaurants & f&b Social Media case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“The content calendar process changed how our whole team thinks about marketing. We're telling a story now — not just filling a grid to look active.”
Cora M.
Brand Director · Lifestyle Brand
“They mapped our content to every stage of the buyer journey. That sounds basic — but nobody had done it for us before. The results were immediate.”
Raj S.
Founder · E-commerce Brand, $3M revenue
“We grew from 12K to 87K followers in nine months. But DM leads increased by 340%. Followers are vanity. Leads are the point. They understood the difference from day one.”
Mia C.
Founder · Beauty Brand, $2M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How long before I see results in bookings or orders?
Email and social campaigns generate micro-conversions (clicks, signups) within days. Measurable booking/order lift appears by Week 4–6 as your email list grows and content consistency compounds. Significant attribution—£500+/month—typically emerges by Month 3. Full revenue impact (£1,200–£2,100/month) is visible by Month 6, which is why we recommend a 6-month minimum engagement.
What if I already have an Instagram account with 2,000 followers but no engagement?
Follower count is vanity. We audit your content strategy, posting cadence, audience targeting, and conversion funnels. In 90% of cases, low-engagement accounts are broadcasting promotions instead of building community. We'll redesign your content pillars, audit your captions and hashtags, and rebuild your audience with people who actually book or order. Many clients see engagement rise 3–5x within 8 weeks.
Do you manage my Yelp and TripAdvisor reviews?
We don't remove or manipulate reviews—that's unethical and ineffective. Instead, we build a parallel ecosystem: an owned email list, optimised Google Local profile, and social-driven repeat bookings. The goal is to make Yelp/TripAdvisor less critical to your revenue. As your owned channels grow, one bad review has far less impact. We also help you respond professionally to reviews and use feedback to improve service—which reduces negative reviews naturally.
How much does this cost?
Our agency retainer for restaurants typically ranges from £900–£3,500/month depending on scope: content volume, email campaigns, paid social, analytics, and account management. Most Sheffield restaurants start at £1,400–£2,100/month for full social + email management. We offer a free audit and discovery call first—no obligation—so you know exactly what you're investing in and what ROI to expect.
What if I only want email marketing, not social content?
Email is powerful alone, but it's most effective when paired with social acquisition. You need a way to grow that email list, and social (plus your GBP profile and website) is the fastest channel. That said, we can build a scaled email-only offering if you already have strong in-venue traffic and a list-building process. We'd recommend starting with a combined approach and separating later if you choose.
FREE · NO COMMITMENT · 48HR TURNAROUND