Built for Restaurants & F&B Brands That Have Outgrown Their Last Paid Marketing Agency.
28,000 hospitality businesses in Sheffield compete for the same diners. Most waste £1,800/month on ads that don't convert. We fix that.
8 of our last 10 restaurants & f&b clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Paid Marketing doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Paid Marketing” phase. They know it works. They want it done properly.
Sheffield restaurants & f&b is a different game.
We’ve run Paid Marketing here. We know what it takes.
Your Sheffield restaurant's ads aren't working. Here's why.
Sheffield's restaurant scene is fragmented across city centre and Kelham Island, yet most businesses rely on Yelp and TripAdvisor for discovery—platforms they don't control and can't optimise. The real opportunity lies in capturing high-intent search traffic (delivery, catering, late-night dining) before Uber Eats and Just Eat dominate the conversation. Most F&B owners in Sheffield spend on paid ads but lack email retention or repeat-customer strategies, meaning each pound is spent acquiring new diners instead of maximising lifetime value. The businesses winning here treat Paid Marketing as a system, not a campaign.
The 3 places Sheffield restaurants & f&b brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 restaurants & f&b brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Owner was spending £2,200/month on Facebook ads generating likes but few bookings. No tracking of which ads converted to actual diners. Catering enquiries were going to competitors bidding on their Google Search results.
Built intent-segmented Google Search campaigns: 'private dining Sheffield', 'corporate catering Sheffield', 'fine dining booking' with £800/month allocated
— Sarah M.
Restaurant Owner
Read the full case study →BEFORE → AFTER
Monthly Ad-Driven Revenue · BEFORE
£3,480
Monthly Ad-Driven Revenue · AFTER
£8,920
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Paid Marketing has ever made sense to them.
From audit to measurable growth, step by step
After 90 days, your paid ads are producing trackable, profitable bookings. You own your delivery and catering search results. Your customer acquisition cost drops 35–50%, and repeat order rates rise because you have an email nurture system in place.
Audit & Strategy Session
We analyse your current ad spend, conversion data, and competitive landscape. We identify which searches your restaurant should own (delivery, catering, late-night dining) and which competitors are bidding on your name. You'll get a clear picture of where money is leaking.
Campaign Architecture
We build Google Search campaigns segmented by customer intent: 'hungry now' (delivery), 'planning ahead' (catering), and 'find us' (branded). Each segment gets its own ad copy, landing pages, and conversion goals. We set up Facebook & Instagram campaigns to retarget diners who visited your website.
Landing Page Optimisation
Generic landing pages kill conversions. We create intent-specific landing pages: one for delivery orders (fast, mobile-optimised), one for catering (trust-building, reviews), one for dine-in reservations. Each reduces friction and increases booking rate.
Daily Optimisation & Scaling
We monitor ad performance daily, pausing underperformers and scaling winners. We adjust bids based on time of day and location (Kelham Island vs. city centre get different strategies). We test new audiences, ad copy, and offers every week.
Retention Engine Setup
Ads bring diners; email keeps them. We help you build an email list from website visitors and past customers, then send targeted offers (loyalty, upsell, re-engagement) based on behaviour. This turns one-off customers into repeat revenue.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Sheffield restaurants & f&b brand
The median restaurants & f&b client after 6 months
We'll analyse your current ad spend, identify exactly where money is leaking, and show you the three highest-ROI campaigns for your restaurant. No fluff, no upsell—just data and a roadmap.
Median result across 12 restaurants & f&b Paid Marketing case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“The attribution model they built showed us that 40% of our paid conversions had an organic first-touch. We restructured the whole channel mix based on that one insight.”
Chris M.
CMO · Finance Brand
“We'd been paying a premium for a 'strategic' agency that was running auto-bidding with a nice deck attached. The comparison when we switched was embarrassing.”
Nina P.
Head of Growth · SaaS Company, $7M ARR
“We were spending $45K/month on Google Ads with a 1.8x ROAS. Within 90 days, same budget, 3.4x. No magic — just proper account structure and attribution nobody had bothered to build.”
Alex C.
VP Marketing · DTC Brand, $12M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How much should I spend on paid ads as a restaurant?
There's no universal answer, but Sheffield restaurants typically spend £900–£3,500/month. Start with £1,200–£1,800 and scale based on ROAS. If you're getting 3x+ return, increase. If you're getting <2x, something's broken in tracking or targeting. We recommend 5–10% of target monthly revenue as a baseline, then adjust.
Why do my Facebook ads get likes but no bookings?
Facebook is an awareness channel, not a conversion channel for restaurants. Likes don't pay bills. The issue is usually: (1) wrong audience (too broad), (2) wrong creative (promotional fatigue), (3) landing page isn't mobile-optimised or doesn't have a clear call-to-action. We fix this by using Facebook for retargeting people who visited your website, not cold acquisition.
Should I focus on Google Ads or social ads?
Both, but differently. Google Ads captures high-intent searches ('restaurants near me', 'delivery Sheffield', 'private catering')—these convert immediately. Social (Facebook, Instagram) retargets people who showed interest but didn't book. The winning strategy: 60–70% of budget to Google, 30–40% to social retargeting. This matches customer intent at each stage.
How do I know if my ad agency is actually tracking conversions correctly?
Ask them three questions: (1) Can you show me conversions by campaign in your ad account? (2) Can you match a specific booking to a specific ad click (using UTM parameters)? (3) Have you set up conversion value (revenue per booking) so we're optimising for profit, not volume? If they can't answer all three, they're not tracking properly and you're flying blind.
What's the difference between Google Search and Google Shopping ads for restaurants?
Google Search ads appear when someone types 'delivery Sheffield' or 'catering near me'—very high intent, usually converts fast. Google Shopping is for products: menu items, meal bundles, catering packages. For restaurants, Shopping is underused and undervalued. It's perfect for delivery (showing prices, ratings, delivery time) and catering (packages, minimum order, date availability). We often see 3–4x better ROAS on Shopping vs. Search because the competition is lighter.
FREE · NO COMMITMENT · 48HR TURNAROUND