Built for Restaurants & F&B Brands That Have Outgrown Their Last Social Media Agency.
88,000 restaurants compete for attention in Phoenix. Content strategy that builds community and drives measurable sales.
8 of our last 10 restaurants & f&b clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Social Media doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Social Media” phase. They know it works. They want it done properly.
Phoenix restaurants & f&b is a different game.
We’ve run Social Media here. We know what it takes.
Social media that turns Phoenix diners into loyal regulars
Phoenix's F&B scene is fragmented across Yelp and TripAdvisor—but your social channels own direct customer relationships. Most restaurants here treat social as a posting platform, not a sales engine. The gap between awareness and retention is where revenue disappears. We've mapped the playbook that captures followers at every stage of the dining journey.
The 3 places Phoenix restaurants & f&b brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 restaurants & f&b brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
2,800 combined Instagram followers but only 18 monthly online orders from social; zero email list; seasonal specials were promoted sporadically with no follow-up; Yelp reviews driving more traffic than their own social channels
Built 12-week content calendar tied to menu rotation, local Scottsdale events (Art Walk, First Friday), and seasonal specials; created weekly Reels showcasing signature dishes and behind-the-scenes prep
— Maria S.
General Manager
Read the full case study →BEFORE → AFTER
Monthly Social-Driven Revenue · BEFORE
$1,200
Monthly Social-Driven Revenue · AFTER
$18,400
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Social Media has ever made sense to them.
From audit to measurable growth, step by step
After 90 days, you own a social-to-sales machine: followers convert to email subscribers, email subscribers become repeat diners, and each piece of content has a measurable revenue impact. Most clients see 25–40% increase in attributed social revenue and 15–22% boost in repeat visit rate within six months.
Social & Sales Audit
We map your current Instagram, Facebook, and TikTok presence alongside your Google My Business, review profiles, and reservation/POS data. We identify which content types drive orders, which followers never convert, and where Yelp/TripAdvisor are stealing your traffic. This is Phoenix-specific: we flag seasonal F&B trends, local events (Scottsdale events, Downtown Phoenix gatherings), and competitor benchmarks.
Content Strategy & Calendar
We build a 12-week content calendar tied to your menu, local Phoenix events, seasonal demand (summer outdoor dining, holiday catering), and proven conversion hooks. Each post has a purpose: awareness, consideration (menu showcase), or conversion (limited offer, reservation prompt, email capture). We layer in carousel ads, Reels, and Stories designed for mobile-first diners in Phoenix.
Community & Retention Setup
Most Phoenix restaurants have no email list—they only own social followers. We build a simple email capture mechanism (lead magnet: 'Exclusive menu sneak-peek' or 'VIP early access to seasonal dishes'). We set up Messenger automations, UTM tracking, and audience segments so you can retarget warm followers with promotions, new menu items, and catering offers. This creates a flywheel: social → email → repeat visits.
Paid Social & Conversion Testing
We launch low-risk, high-return ad campaigns ($400–$800/month to start). Tests focus on: top-of-funnel awareness (video posts of signature dishes), mid-funnel consideration (menu guides, specials carousel), and bottom-funnel conversion (reservation links, catering inquiry forms, delivery promotions). We run A/B tests on audience, creative, and offers—all tied to reservation or order tracking.
Monthly Performance & Optimization
Every week, we review metrics: follower growth, engagement rate, click-through rate to reservation/order pages, email signup rate, and attributed revenue. Every month, we optimize: pause underperforming content, scale winning Reels, adjust audience targeting, and test new offers. You'll see the revenue impact because every metric ladders to reservations, online orders, or email leads—not vanity.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Phoenix restaurants & f&b brand
The median restaurants & f&b client after 6 months
The exact framework we use to help Phoenix restaurants convert social followers into repeat customers—and capture revenue metrics that actually matter (not vanity follower counts).
Median result across 12 restaurants & f&b Social Media case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“Instagram was an afterthought. It's now our second-highest revenue channel after word-of-mouth. I didn't think social could actually drive B2C revenue at this scale.”
Ben H.
CEO · Retail Brand, $7M revenue
“The content calendar process changed how our whole team thinks about marketing. We're telling a story now — not just filling a grid to look active.”
Cora M.
Brand Director · Lifestyle Brand
“They mapped our content to every stage of the buyer journey. That sounds basic — but nobody had done it for us before. The results were immediate.”
Raj S.
Founder · E-commerce Brand, $3M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How is social media marketing different from Google Ads or Yelp optimization for restaurants?
Google Ads and Yelp capture high-intent search traffic (people actively looking for a restaurant right now). Social media builds relationship and repeat visits—it owns your customer from their first post-save to their tenth visit. You own the channel; Yelp and Google own the relationship. Best strategy: social for retention and community, Google/Yelp for discovery. We help you optimize all three together.
We already post on Instagram and Facebook daily. Why do we need an agency?
Posting ≠ strategy. Most restaurants post 'what they think is pretty' instead of 'what converts to orders.' We analyze which of your posts actually drive reservations or orders, identify the gaps in your funnel (no email capture, no retargeting, no offer structure), and rebuild your content to hit revenue targets. Usually, we find you're working 3x harder than you need to—and leaving 70–80% of revenue on the table.
How long before we see revenue impact from social media marketing?
Lead generation (email, inquiry forms) shows results in 2–4 weeks. First attributed orders usually within 4–6 weeks. Meaningful revenue impact (measurable month-over-month growth) typically 8–12 weeks. Biggest wins come at 16–24 weeks when email nurture and repeat-customer systems mature. We set weekly micro-goals and monthly revenue targets so you see progress every step.
What if our followers aren't converting because our product/service isn't good?
Fair question. Our audit will tell you that upfront. If your food, service, or pricing is the issue, no social strategy fixes it. But in 8 years, we've found that's 5% of cases. More often: great restaurants are invisible to their own followers (no funnel), have no email strategy (can't re-engage), or are drowning in poor-fit customers (wrong targeting). We'll diagnose which it is and be honest.
We're a small 1–2 location restaurant. Is social marketing worthwhile for us?
Absolutely—small is easier. You have less inventory complexity, higher margins, and more direct owner control than multi-location groups. One viral Reels post or a well-timed email to 200 engaged followers can drive $1,200–$2,000 in a weekend. The typical small Phoenix restaurant spends $0–$300/month on social ads and gets $0 measurable return. Spend $500–$1,200/month with strategy, and we've seen $6,000–$14,000/month in attributed revenue. Small also means faster experimentation and optimization.
FREE · NO COMMITMENT · 48HR TURNAROUND