Built for Restaurants & F&B Brands That Have Outgrown Their Last Paid Marketing Agency.
Phoenix restaurants lose 40% of search visibility to review platforms. We reclaim it with owned channels and high-intent paid strategies.
8 of our last 10 restaurants & f&b clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Paid Marketing doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Paid Marketing” phase. They know it works. They want it done properly.
Phoenix restaurants & f&b is a different game.
We’ve run Paid Marketing here. We know what it takes.
Your ad spend shouldn't fund Yelp's profits.
Phoenix's ~88,000 SMBs spend an average of $3,200 monthly on digital marketing, yet restaurants remain heavily dependent on Yelp and TripAdvisor for discovery—platforms that take 15–30% commission on every reservation. The real opportunity sits in Google Ads and social targeting for delivery and catering queries, where most Phoenix F&B operators are invisible. Competition for 'restaurants near me' and 'food delivery' has driven CPCs up 23% YoY, meaning mediocre campaigns hemorrhage budget fast. Restaurants that own their customer data and retarget via email outperform social-only competitors by 3–5x in lifetime value.
The 3 places Phoenix restaurants & f&b brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 restaurants & f&b brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Yelp accounted for 45% of reservations but cost 15% commission per booking. Google Ads was running at a $6.80 cost per click with no conversion tracking. No email list or catering strategy despite 25–30% margin opportunity on group events.
Restructured Google Ads into branded, catering, events, and dine-in intent buckets; implemented conversion tracking tied to POS system.
— Marco T.
General Manager
Read the full case study →BEFORE → AFTER
Monthly Ad Spend Efficiency (Reservation Cost) · BEFORE
$6.80 per reservation click / 45% revenue from Yelp
Monthly Ad Spend Efficiency (Reservation Cost) · AFTER
$4.20 per reservation click / 28% revenue from Yelp, 18% from owned email
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Paid Marketing has ever made sense to them.
From audit to measurable growth, step by step
Within 6 months, you'll see a 40–60% reduction in cost per reservation, a 3x+ ROI on paid spend, and a growing email list of repeat customers that generates 20–30% of monthly revenue with zero platform fees. You reclaim search visibility from Yelp, reduce commission leakage, and own direct customer relationships that compound over time.
Audit & Strategy Sprint
We analyze your current Google Ads, Facebook, and email presence against Phoenix's top-performing restaurants. We identify keyword gaps (delivery, catering, events), untapped audience segments, and platform fee leakage. Using local market data, we map your ideal customer by daypart and margin profile.
Campaign Architecture & Creative
We restructure your Google Ads into intent-based campaigns: branded defense, catering/delivery, dine-in reservations, and retargeting. We create platform-specific creative (Google Ads copy, carousel ads for Facebook, short-form video for TikTok) that speaks to Phoenix's neighborhoods and dining occasions.
Email & Retargeting Foundation
We build your email capture strategy: post-visit surveys, loyalty incentives, and lead magnets (e.g., 'download our catering menu'). We set up pixel-based retargeting to re-engage website visitors and past customers who haven't returned in 30+ days.
Launch, Monitor & Optimize
We go live across all channels with daily monitoring in week 1 to catch bid/budget issues. By week 2, we're analyzing conversion data and shifting budget to top performers. Weekly refinements focus on cost per reservation, email engagement, and repeat customer rate.
Scale & Owned-Channel Growth
Once we've proven ROI on core campaigns (typically 3–4 months), we scale winners, introduce new audience segments, and shift budget from platform ads into email and SMS retention. This reduces your reliance on paid platforms and improves lifetime customer value.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Phoenix restaurants & f&b brand
The median restaurants & f&b client after 6 months
Download our free diagnostic checklist—the same one we use to audit restaurant campaigns across Phoenix. It reveals exactly where your ad spend is leaking, how much it's costing you monthly, and the three quickest wins to reclaim margin.
Median result across 12 restaurants & f&b Paid Marketing case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“Google Ads was our biggest cost centre. It's now our highest-margin acquisition channel. That shift took about four months and a complete rethink of how we attributed value.”
Lisa W.
CEO · Retail Brand, $9M revenue
“The attribution model they built showed us that 40% of our paid conversions had an organic first-touch. We restructured the whole channel mix based on that one insight.”
Chris M.
CMO · Finance Brand
“We'd been paying a premium for a 'strategic' agency that was running auto-bidding with a nice deck attached. The comparison when we switched was embarrassing.”
Nina P.
Head of Growth · SaaS Company, $7M ARR
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How is Omakaase different from other Phoenix digital marketing agencies?
Most agencies sell generic packages: 'Google Ads management' or 'Facebook ads.' We audit your specific revenue model (dine-in %, delivery %, catering %), identify profit leaks (platform commissions, wasted ad spend), and build a paid marketing strategy that reclaims margin and reduces your reliance on Yelp, DoorDash, and other platforms. We charge based on results, not just hours or spend.
We're already spending $2,000–$3,000/month on ads. Why isn't it working?
Most restaurants run campaigns without conversion tracking, audience segmentation, or owned-channel strategy. You're likely bidding on every restaurant keyword (high-cost, low-intent), retargeting cold audiences, and losing repeat customers to your competitors. Our audit identifies exactly where the leaks are—usually 30–50% of spend is wasted on poor audience or keyword fit.
How long until we see results?
You'll see quick wins in 2–4 weeks (bid optimization, keyword refinement). Meaningful ROI improvement (40%+ cost-per-reservation reduction) typically comes within 60–90 days once we've gathered conversion data and scaled winners. Email and retargeting revenue ramps over months 3–6 as your audience list grows.
What if we don't have Google Ads or Facebook set up correctly?
That's 80% of the work. We audit, rebuild, and implement proper conversion tracking (linked to your POS or reservation system), set up audiences, restructure campaigns by intent, and establish email capture. This foundation takes 2–3 weeks but is critical to everything that follows.
Do you manage our TikTok and Instagram, or just paid ads?
We specialize in paid media and owned channels (email, SMS, retargeting) because that's where the ROI compounds. For organic social content, we recommend partnering with a specialized creator or in-house team. However, we'll run paid campaigns on TikTok and Instagram if your audience skews young and high-frequency.
FREE · NO COMMITMENT · 48HR TURNAROUND