Built for Restaurants & F&B Brands That Have Outgrown Their Last Social Media Agency.
Your competitors in The Gulch and East Nashville are building community on social. We help you compete and convert followers into paying customers.
8 of our last 10 restaurants & f&b clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Social Media doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Social Media” phase. They know it works. They want it done properly.
Nashville restaurants & f&b is a different game.
We’ve run Social Media here. We know what it takes.
Nashville restaurants lose $42K annually to weak social presence
Nashville's restaurant and F&B scene is exploding—but most owners rely on Yelp and TripAdvisor while ignoring the platforms where customers actually decide where to eat: Instagram, TikTok, and Google. The city's 52,000+ SMBs spend an average of $3,600/month on digital marketing, yet few restaurants allocate budget strategically to social media and retention. Without a content calendar, email strategy, or consistent posting, you're invisible to delivery and catering searches that could represent 30–40% of incremental revenue. The businesses winning in Nashville's competitive hospitality market aren't just running restaurants—they're building communities.
The 3 places Nashville restaurants & f&b brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 restaurants & f&b brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Strong word-of-mouth and Michelin guide recognition, but weak social presence and zero email list. 60% of bookings came through OpenTable, not direct channels. Catering business was entirely offline-driven, missing delivery and group event searches.
Built consistent Reels and carousel content around ingredient sourcing, chef stories, and daily specials to humanize the brand and drive email signup
— Sarah M.
Co-Owner & Executive Chef
Read the full case study →BEFORE → AFTER
Monthly DTC Catering Revenue · BEFORE
$1,200
Monthly DTC Catering Revenue · AFTER
$3,840
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Social Media has ever made sense to them.
From audit to measurable growth, step by step
After 6 months, you'll have a predictable system that converts social followers into reservations, delivery orders, and catering contracts. Your team will own a playbook for content, email, and paid social—reducing customer acquisition cost by 30–45% while increasing repeat customer rate by 35–50%.
Audit & Competitive Blueprint
We analyze your current social presence, review your top 5 local competitors (both in The Gulch and East Nashville), and audit where customers search for restaurants like yours. We identify gaps in content, posting consistency, and conversion mechanics.
Content & Conversion Strategy
We build a 90-day content calendar aligned to your menu, events, and catering opportunities. Every post has a purpose: community-building, conversion, or retention. We design email capture flows and retargeting campaigns tied to Instagram and Google.
Creation & Publishing Setup
Our team creates 12–16 pieces of monthly content (mix of Reels, carousel posts, Stories, and UGC). We optimize posting times, hashtags, and captions for Nashville audience. We integrate email signup flows and track every link back to reservation or POS data.
Performance Tracking & Optimization
We measure which content drives reservations, delivery orders, and catering inquiries. We adjust strategy weekly based on data. Weekly reporting shows follower growth, engagement, email signups, and revenue attributed to social.
Scale & Retention Systems
Once we find winning content and messaging, we expand budget, add paid social, and layer in customer retention campaigns. Email nurture sequences keep past customers coming back. Loyalty and referral mechanics grow word-of-mouth.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Nashville restaurants & f&b brand
The median restaurants & f&b client after 6 months
Get the exact 90-day content calendar, email sequences, and paid social strategy our top-performing restaurant clients use to increase reservations by 30–50% and catering revenue by 2–3x.
Median result across 12 restaurants & f&b Social Media case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“We were posting every day with zero strategy. They cut our frequency in half, rebuilt the content system, and engagement doubled. More isn't always better.”
Tara N.
Head of Marketing · Food & Beverage, $4M revenue
“Instagram was an afterthought. It's now our second-highest revenue channel after word-of-mouth. I didn't think social could actually drive B2C revenue at this scale.”
Ben H.
CEO · Retail Brand, $7M revenue
“The content calendar process changed how our whole team thinks about marketing. We're telling a story now — not just filling a grid to look active.”
Cora M.
Brand Director · Lifestyle Brand
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How do you measure the ROI of social media for my restaurant?
We integrate with your POS system, Google Analytics, and email platform to track every customer journey from social click to transaction. We tag every link, create unique coupon codes, and use UTM parameters to attribute revenue directly to Instagram, TikTok, email, and paid social campaigns. You'll see weekly attribution reports showing exactly how much revenue each channel drives.
What if I don't have an email list? How do we build one?
We start from day one. We design in-feed and Stories email signup CTAs, create lead magnets (e.g., 10% off first catering order), set up forms on your website, and integrate email capture into your POS loyalty program. Most clients see 50–100 email subscribers in the first 4 weeks. By month 3, email becomes one of your highest-ROI channels.
How do you compete with Yelp and TripAdvisor? Don't customers rely on those platforms?
Yes—but Yelp and Google control their algorithms; you can't influence them. Social media and email are channels you own. We use social to build community, email to nurture repeat customers, and Google Local integration to capture delivery and catering searches that Yelp doesn't cover. This owned audience is more profitable long-term because you own the relationship, not the platform.
Do you create content, or do I?
We do both. Our strategy includes 12–16 pieces of original content monthly (Reels, carousels, stories, user-generated content compilations)—professionally produced and scheduled. You'll also provide daily photos, menu updates, and event posts, which we edit and publish. It's a partnership: we handle strategy and production; you provide the raw material and approve messaging.
What's the typical investment, and when do I break even?
Most Nashville restaurants invest $1,800–$4,200/month for full strategy, content creation, and email management. Break-even typically occurs around month 3–4, once email list and content cadence are established. By month 6, average clients report 30–50% ROI (e.g., $2,000/month investment generating $3,000–$4,000/month in attributed revenue). Long-term, email and owned audience drive the highest margins.
FREE · NO COMMITMENT · 48HR TURNAROUND