Built for Restaurants & F&B Brands That Have Outgrown Their Last Social Media Agency.
Your followers aren't eating at your restaurant. We fix that with content that converts community into revenue.
8 of our last 10 restaurants & f&b clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Social Media doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Social Media” phase. They know it works. They want it done properly.
Charlotte restaurants & f&b is a different game.
We’ve run Social Media here. We know what it takes.
Charlotte restaurants losing sales to better-fed social strategies
Charlotte's restaurant scene is thriving in Uptown and South End, but most operators treat social media as a posting platform, not a sales engine. Yelp and TripAdvisor dominate discovery, while email lists sit empty and delivery search visibility remains untapped. The restaurants winning in Charlotte are the ones building owned audiences on social—not renting reach from third-party platforms. That's where 62,000+ SMBs in the metro are leaving money on the table.
The 3 places Charlotte restaurants & f&b brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 restaurants & f&b brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Three competing South End restaurants were posting more frequently; customer base wasn't converting followers into repeat visits; no email list strategy meant lost touch with one-time diners
Built email capture into loyalty program and website; created 'insider' content only subscribers received (special menu previews, happy hour alerts, exclusive reservation windows)
— Marcus T.
Owner & Executive Chef
Read the full case study →BEFORE → AFTER
Monthly Revenue from Social-Driven Orders & Reservations · BEFORE
$2,100
Monthly Revenue from Social-Driven Orders & Reservations · AFTER
$8,400
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Social Media has ever made sense to them.
From audit to measurable growth, step by step
Within 6 months, restaurants we work with typically build email and SMS lists of 500–1,500 engaged customers, increase repeat diners by 25–40%, and see 3–5x ROI on social spend. Your social channels become a predictable revenue driver, not a vanity project.
Audit & Strategy Sprint
We analyze your current social presence, content performance, and competitive landscape across Charlotte's restaurant scene. We identify which platforms drive actual reservations or orders—not just likes. Then we map your customer decision journey and pinpoint where content gaps exist.
Own Your Audience
We design and deploy lead capture systems on social and your website to build an email and SMS list of your best customers. We create gated content (exclusive menus, early access, loyalty perks) that incentivizes followers to convert into subscribers you can reach anytime—without relying on algorithmic reach.
Content That Converts
We audit your existing content and create a production calendar built around conversion stages: awareness (trending food content, behind-the-scenes), consideration (menu education, delivery/catering highlights, local partnerships), and decision (reservations, limited offers, UGC testimonials).
Production & Launch
Your team (or ours, if retained) executes content production at scale—Reels, carousels, Stories, email campaigns—all tracked against conversion metrics. We focus on building community through engagement: responding to comments, collaborating with local Charlotte influencers and food writers, and testing what drives reservations or orders.
Measure, Optimize & Scale
Every post, email, and campaign is tied to a trackable outcome: website clicks, email signups, reservation links, delivery order volume. We test messaging, creative, audience segments, and posting times weekly. Winning strategies get more budget; underperformers get retooled or paused. You see ROI in real time.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Charlotte restaurants & f&b brand
The median restaurants & f&b client after 6 months
A free, no-fluff checklist showing exactly which 7 social strategies separate thriving Charlotte restaurants from ones competing on Yelp ratings alone. Includes content templates and audience-building tactics you can start using this week.
Median result across 12 restaurants & f&b Social Media case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“We grew from 12K to 87K followers in nine months. But DM leads increased by 340%. Followers are vanity. Leads are the point. They understood the difference from day one.”
Mia C.
Founder · Beauty Brand, $2M revenue
“Our social content used to feel random. Every post now serves a purpose in the funnel. That strategic shift was obvious within sixty days.”
Leo R.
CMO · Fashion Brand
“We were posting every day with zero strategy. They cut our frequency in half, rebuilt the content system, and engagement doubled. More isn't always better.”
Tara N.
Head of Marketing · Food & Beverage, $4M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How long before we see results from social media marketing?
You'll see early signals (email signups, SMS engagement, comment traffic) within 2–3 weeks. Meaningful revenue impact (repeat diners, direct orders) typically shows up in weeks 6–8. Full optimization and scaling happens over 6 months. We measure weekly and share dashboards so you're never guessing.
We already post on Instagram. Why do we need an agency?
Most restaurant owners post beautiful pictures—but beautiful doesn't convert. We connect content to business outcomes: email signups, SMS subscribers, reservations, delivery orders. We also handle the 80% of work that doesn't feel creative: testing, segmentation, timing, community engagement, analytics. Think of us as your full social + retention operation.
What's your typical retainer for a Charlotte restaurant?
Our social media marketing retainers for restaurants in Charlotte range from $1,800–$4,500/month depending on scope (content production volume, paid ad spend, email/SMS management, community management). Most clients start at $2,400–$3,200 and scale up as we prove ROI. We also offer project-based options if you want to start with strategy and execution without a long-term commitment.
Do you manage our social accounts directly, or do we?
You control your accounts; we manage posting, engagement, and optimization. We use scheduling tools and analytics platforms you can access anytime. For clients with higher retainers, we can handle community management (responding to DMs, comments, reviews) end-to-end. Transparency is built in—you're never locked out of your own assets.
How do you handle content if we don't have time to provide photos or video?
We work with your existing assets (menu photos, staff headshots, past event images) and create templates and carousels around them. For Reels and video, we can shoot on-site during a strategy call, or your team sends phone footage weekly. If budget allows, we can hire a freelance videographer in Charlotte for 1–2 sessions per month. Most clients find the creative process collaborative—you focus on running the restaurant; we focus on turning that into content.
FREE · NO COMMITMENT · 48HR TURNAROUND