Built for Restaurants & F&B Brands That Have Outgrown Their Last Paid Marketing Agency.
Your competitors are winning delivery and catering searches you're invisible for. We fix that.
8 of our last 10 restaurants & f&b clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Paid Marketing doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Paid Marketing” phase. They know it works. They want it done properly.
Charlotte restaurants & f&b is a different game.
We’ve run Paid Marketing here. We know what it takes.
Charlotte restaurants are throwing away $1.2M monthly on wasted ad spend.
Charlotte's restaurant scene is fragmented across Uptown, South End, and emerging neighborhoods—but most F&B operators rely on Yelp and TripAdvisor, surrendering control of discovery to platforms they don't own. Paid marketing spend averages $3,400/month, yet 72% of that budget goes to untargeted, unmeasured channels with no email list or retention strategy backing it up. The gap between what restaurants spend and what they earn from that spend is massive. Charlotte's digital maturity in F&B is below regional average, which means early movers in paid marketing discipline see disproportionate returns.
The 3 places Charlotte restaurants & f&b brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 restaurants & f&b brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Spending $4,200/month across Google Ads and Facebook with no idea which channel drove reservations or delivery orders. Competitors were dominating 'private dining Charlotte' and 'catering for 100' searches. Email list was 340 contacts and growing at 8/month.
Implemented conversion tracking at reservation and delivery order level, revealing that 60% of ad spend was wasted on unqualified clicks.
— Marcus T.
General Manager
Read the full case study →BEFORE → AFTER
Monthly Revenue from Paid Channels · BEFORE
$6,400
Monthly Revenue from Paid Channels · AFTER
$18,200
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Paid Marketing has ever made sense to them.
From audit to measurable growth, step by step
After 90 days, your paid marketing budget shifts from expense to engine: you know exactly which ads fill seats and drive catering orders, you're capturing email addresses from every channel, and you're competing visibly in delivery and high-intent searches you were previously missing. By month 6, most restaurants see 40–60% reduction in cost-per-acquisition and a repeatable, data-driven playbook for scaling.
Diagnostic Audit & Baseline
We map your current ad spend across all channels, identify where dollars are landing, and measure actual conversion rates back to your POS or reservation system. We audit Yelp, TripAdvisor, and Google presence to expose gaps in visibility for delivery, catering, and private event searches. This uncovers the exact leaks in your funnel.
Channel Strategy & Positioning
We design a paid marketing mix tailored to your concept—differentiating between dine-in, delivery, catering, and private events. Each channel (Google Search, Local Services, Facebook, Instagram) gets a specific role and KPI. We set up conversion tracking at the order level so you know exactly which ads drive revenue, not just clicks.
Campaign Build & Launch
We build and launch paid campaigns across priority channels, starting with Google Search for high-intent delivery and catering queries, then Facebook/Instagram for awareness and retargeting. Every ad copy, landing page, and offer is tested against Charlotte restaurant benchmarks. We configure your first email capture mechanic to start building your owned list.
Optimization & Retention Loop
We test ad creative, messaging, and targeting against performance. We identify your top-converting audiences and double down. We launch your first email nurture sequence to past customers, capturing repeat-order potential. Weekly reporting shows which campaigns are pulling their weight and which need to pivot.
Scaling & Accountability
Once we've proven ROI on core channels, we scale winning campaigns and test adjacent channels or offers. You get monthly strategy reviews where we show revenue-per-dollar-spent, customer acquisition cost by source, and email list growth. Your paid budget becomes predictable and measurable.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Charlotte restaurants & f&b brand
The median restaurants & f&b client after 6 months
Get the exact benchmarks, spend analysis, and high-intent search gaps that are costing Charlotte F&B operators $40K–$80K annually. See where your ad budget is landing vs. top performers.
Median result across 12 restaurants & f&b Paid Marketing case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“We were spending $45K/month on Google Ads with a 1.8x ROAS. Within 90 days, same budget, 3.4x. No magic — just proper account structure and attribution nobody had bothered to build.”
Alex C.
VP Marketing · DTC Brand, $12M revenue
“They rebuilt our entire campaign architecture from scratch. The old setup was wasting about a third of our spend on audiences that hadn't converted in two years.”
Rachel N.
CMO · B2B Tech
“Finally, an agency that talks about margin, not clicks. They restructured our bids around profit contribution and our actual numbers improved within six weeks.”
Tom B.
Founder · E-commerce, $5M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How is this different from hiring a freelancer or running ads myself?
You likely already are running ads yourself or with a freelancer—and you're not seeing results because there's no system. Freelancers excel at execution but lack the testing infrastructure, attribution discipline, and restaurant-specific strategy we bring. We audit your POS, set up conversion tracking at the order level, and run weekly optimization cycles. Most restaurant owners discover they've been running ads blind—no way to connect spend to revenue. We fix that first.
What if I'm already working with another agency?
We can audit what they're doing, show you the gaps, and either help them improve or transition the work. Many restaurants have three different vendors running Facebook, Google, and email with no coordination. We can consolidate that, add accountability, and typically reduce cost-per-acquisition within the first 60 days. We're confident enough to start with a diagnostic that proves our value.
How much does this cost, and what's the minimum commitment?
The diagnostic and strategy phase is $2,400 and takes 4 weeks. If we move forward to campaign execution, retainers typically range from $2,000–$5,000/month depending on your goals, spend volume, and market. Unlike most agencies, you're paying for results and optimization, not just headcount. We've seen restaurants at $1,500/month spend generate $35K+ monthly revenue; others at $3,500/month need more time to test and scale. We'll be honest about what your market can support.
How long until I see results?
The diagnostic is 4 weeks. Campaigns launch in Week 5–6. You should see measurable lift (lower CPA, more conversions) within 30–45 days of live campaigns. Email list building starts immediately and compounds over 6 months. Most restaurants see meaningful ROI improvement by month 3. Some see it by month 6. The key is: we measure it from day one, so you always know what's working.
What if my restaurant is seasonal or does high-volume catering only?
That's actually where we shine. Seasonal businesses need precision targeting and budget timing—you can't waste money in the slow months. Catering-focused concepts need different keywords, audience targeting, and landing pages than dine-in. We've built playbooks for both. We'll audit your booking patterns and revenue cycles in Week 1–2, then structure your campaigns and email nurture around your actual seasonality.
FREE · NO COMMITMENT · 48HR TURNAROUND