Built for Law Firms Brands That Have Outgrown Their Last Social Media Agency.
You're competing against 38,000 other Edinburgh businesses online. We help you stand out and convert prospects into retainers.
8 of our last 10 law firms clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Social Media doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Social Media” phase. They know it works. They want it done properly.
Edinburgh law firms is a different game.
We’ve run Social Media here. We know what it takes.
Edinburgh law firms lose £8K monthly to weak social presence
Edinburgh's legal market is crowded but underdeveloped on social. Most law firms in the city treat LinkedIn and Instagram as an afterthought—posting occasionally without strategy. Meanwhile, your competitors are capturing high-intent prospects daily through targeted community-building and thought leadership. The firms that lead in Edinburgh now aren't winning on Google Ads alone; they're building trust and authority on the channels where clients actually spend time.
The 3 places Edinburgh law firms brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 law firms brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Ranked below 5 smaller competitors in LinkedIn search results despite strong fee-earner credentials. Website enquiries were rare; most clients came from legacy referrals. Google Ads spend was £3,200/month with no attribution.
Restructured partner LinkedIn profiles with M&A-focused keywords and positioned the firm as 'Edinburgh's specialist in cross-border tech acquisitions'
— Robert M.
Managing Partner
Read the full case study →BEFORE → AFTER
Monthly attributed enquiries from social · BEFORE
0–1
Monthly attributed enquiries from social · AFTER
3–4
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Social Media has ever made sense to them.
From audit to measurable growth, step by step
Within 6 months, your social channels become a predictable lead engine. You'll see which practice areas and messaging convert fastest, reduce reliance on expensive Google Ads, and build a reputation in Edinburgh that prospects recognise before they contact you.
Audit & strategy workshop
We audit your current social presence, analyse your top 3 competitors, and map the client journey specific to your practice areas (family law, commercial, IP, etc.). We interview you on your ideal client, case value, and conversion path—critical for Edinburgh firms where retainer size varies wildly.
Profile & messaging foundation
We rewrite your LinkedIn headline, About section, and Instagram bio to rank for client search intent. Every word targets the keywords and pain points your ideal clients search for in Edinburgh.
Content production & publishing
We create and publish 4–6 pieces of original content weekly: case insights, legal updates, thought leadership, and educational content. All designed to be shared and to trigger enquiries, not vanity metrics.
Community & conversion management
We monitor comments, messages, and enquiries daily. We respond as your firm, nurture prospects, and track which content topics and creators generate the highest-intent leads.
Reporting & optimisation
Monthly strategy reviews where we show you exactly which content drives enquiries, what's wasting effort, and what to double down on. We adjust the calendar and messaging based on real conversion data.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Edinburgh law firms brand
The median law firms client after 6 months
Get a personalised 8-page report scoring your social presence against 5 direct competitors in Edinburgh. See exactly where you're losing prospects and which quick wins could generate 5–8 more enquiries monthly.
Median result across 12 law firms Social Media case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“We were posting every day with zero strategy. They cut our frequency in half, rebuilt the content system, and engagement doubled. More isn't always better.”
Tara N.
Head of Marketing · Food & Beverage, $4M revenue
“Instagram was an afterthought. It's now our second-highest revenue channel after word-of-mouth. I didn't think social could actually drive B2C revenue at this scale.”
Ben H.
CEO · Retail Brand, $7M revenue
“The content calendar process changed how our whole team thinks about marketing. We're telling a story now — not just filling a grid to look active.”
Cora M.
Brand Director · Lifestyle Brand
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How long before we see enquiries from social media?
Typically 6–8 weeks for the first qualified enquiry, and consistent lead flow by month 4–5. This depends on your content frequency, audience size, and how competitive your practice area is in Edinburgh. Family law and employment law usually see faster results; complex commercial work takes longer because the buyer journey is longer.
Do you manage our social accounts, or do we?
We manage day-to-day posting, engagement, and monitoring. You remain the voice—we write as your firm, and you review before publish. Partners can author and co-sign high-impact thought leadership posts. The goal is for your team to own the strategy, not depend on us for every post.
What if we already have an in-house marketing person?
Great. We work alongside them. We typically act as your strategic lead and content production engine, while your in-house person focuses on campaigns, events, and broader firm marketing. Many of our clients have marketing coordinators; we elevate their output and direction.
How much does this cost compared to Google Ads?
Our retainers range from £1,800–£4,500 monthly depending on scope. Most Edinburgh law firms spend £2,500–£4,200/month on Google Ads for comparable lead volume. Social is often cheaper per lead after month 4, and the leads are higher quality because prospects have already read your insights.
Will this work for our niche practice area (e.g., aviation law, immigration)?
Yes. Niche practices often see faster results because competition is lower and the audience is highly targeted. We've worked with specialists in tax, IP, construction, and pensions. The strategy changes, but the principle—education, consistency, conversion focus—is universal.
FREE · NO COMMITMENT · 48HR TURNAROUND