Built for Law Firms Brands That Have Outgrown Their Last Social Media Agency.
London law firms spending £4,200/month on digital marketing rarely see results from social. We change that with content that converts.
8 of our last 10 law firms clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Social Media doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Social Media” phase. They know it works. They want it done properly.
London law firms is a different game.
We’ve run Social Media here. We know what it takes.
Your competitors own LinkedIn. Don't let them own yours.
London's legal market is competitive but fragmented on social. While finance and tech leaders dominate LinkedIn thought leadership, law firms lag—most treat social as a broadcast channel, not a lead engine. The City's top firms are investing in community-first strategies; mid-market practices are missing this shift. Your window to establish authority before competitors move is now.
The 3 places London law firms brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 law firms brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
The firm was posting sporadically on LinkedIn, relying almost entirely on referrals and outbound BD. They'd spent £8,000 on Google Ads with minimal conversions, and their website saw traffic but few enquiry form submissions.
Repositioned them as M&A thought leaders with weekly insights on deal structures, regulatory changes, and case outcomes (anonymised)
— Sarah M.
Managing Partner
Read the full case study →BEFORE → AFTER
Monthly case enquiries from all digital sources · BEFORE
1–2 (mostly referrals)
Monthly case enquiries from all digital sources · AFTER
3–4 (2–3 from social)
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Social Media has ever made sense to them.
From audit to measurable growth, step by step
After 12 weeks, your social presence shifts from a marketing cost centre to a qualified lead engine. You'll have a predictable system for generating case enquiries at a cost per lead 30–40% lower than Google Ads, plus a documented content playbook your team can maintain or we can scale.
Audit & positioning
We analyse your current social presence, competitor landscape, and audience perception across LinkedIn, Instagram, and your website. We identify which practice areas (corporate, litigation, IP, family law) have the strongest market demand in London and where your positioning gaps lie. This audit includes keyword research specific to your jurisdiction and practice areas.
Strategy & content plan
We build a 12-week content strategy designed to establish you as a trusted authority while driving warm leads to your enquiry form. Strategy covers LinkedIn (primary), Instagram (if relevant), and platform-specific tactics. Each piece of content maps to a stage of the legal buyer journey: awareness (thought leadership), consideration (case studies, FAQs), and decision (testimonials, results).
Profile & funnel setup
We optimise your social profiles for discoverability and conversion. This includes keyword-rich bios, CTA buttons linking to case enquiry forms, and audience segmentation on LinkedIn. We also audit your website's conversion path and ensure social traffic lands on high-converting pages, not your homepage.
Content creation & launch
Our team creates and publishes your first 8 weeks of content: case study breakdowns, practice area explainers, market insights, and client testimonial reels. Each piece is written in your voice and backed by data relevant to London's legal market. We use A/B testing on post copy, visuals, and CTAs to identify what drives engagement and clicks.
Optimise, scale & report
By week 8, we analyse which content themes, post times, and audience segments drive the most qualified leads. We adjust the strategy, double down on winning formats, and pause underperformers. You'll receive a monthly report showing leads generated, cost per lead, and pipeline impact—metrics that matter to your bottom line.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a London law firms brand
The median law firms client after 6 months
A ready-to-use content calendar built specifically for law firms in London, with post templates, optimal posting times, and engagement tactics that drive case enquiries—not just likes.
Median result across 12 law firms Social Media case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“We were posting every day with zero strategy. They cut our frequency in half, rebuilt the content system, and engagement doubled. More isn't always better.”
Tara N.
Head of Marketing · Food & Beverage, $4M revenue
“Instagram was an afterthought. It's now our second-highest revenue channel after word-of-mouth. I didn't think social could actually drive B2C revenue at this scale.”
Ben H.
CEO · Retail Brand, $7M revenue
“The content calendar process changed how our whole team thinks about marketing. We're telling a story now — not just filling a grid to look active.”
Cora M.
Brand Director · Lifestyle Brand
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How is social media marketing different from Google Ads for law firms?
Google Ads targets intent (people actively searching for a solicitor). Social targets awareness and trust. A prospect sees your LinkedIn content, learns you understand their legal problem, and calls you warmed up. On Google, they click when they're already shopping. Both work—but social leads typically cost 30–40% less and close at higher rates because you've already built credibility.
We're worried about confidentiality. Can we anonymise client work on social?
Absolutely. Our case study framework lets you highlight your expertise (structure, outcome, impact) without naming clients or details. We also guide you on compliance: which platforms and messaging are audit-safe for legal services. Transparency and caution build trust faster than silence.
How long before we see results?
Warm leads typically appear by week 6–8 (enquiries from people familiar with your content). Closed work by month 3–4. The long tail continues: at month 6, you'll have a playbook that sustains growth with less hands-on management. Most firms see positive ROI by month 4.
Do we need to post every day?
No. We recommend 2–3 high-quality posts per week on LinkedIn (where most London legal decision-makers live). Quality beats frequency. Our strategy focuses on consistency and relevance, not volume. Your team's time is valuable; we respect that.
What if we already have an in-house marketing person?
We partner with them. We design the strategy and create the first 8–12 weeks of content; your team learns the playbook and takes over execution (or we stay on retainer for ongoing strategy and content). Many firms adopt a hybrid model.
FREE · NO COMMITMENT · 48HR TURNAROUND