Built for Law Firms Brands That Have Outgrown Their Last Social Media Agency.
75,000 SMBs in the metro compete for attention. We help you win through authentic community-building and conversion-focused content.
8 of our last 10 law firms clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Social Media doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Social Media” phase. They know it works. They want it done properly.
Manchester law firms is a different game.
We’ve run Social Media here. We know what it takes.
Manchester law firms losing clients to better social strategies
Manchester's legal sector faces intense local competition, with practitioners spread across thriving districts like the Northern Quarter and Spinningfields. Most law firms treat social media as a box-ticking exercise—posting content without strategy or conversion intent. The firms winning cases are those building genuine community engagement and demonstrating expertise publicly. Social media is no longer optional for legal services; it's the primary touchpoint where prospects evaluate trust, credibility, and cultural fit.
The 3 places Manchester law firms brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 law firms brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
The firm was losing prospects to newer, digitally savvy competitors. Despite 20+ years of successful cases, they had no social media strategy. Their website ranked poorly for 'family lawyer Manchester' and they relied entirely on referrals. Monthly case enquiries had plateaued at 8–12.
Built LinkedIn thought leadership campaign around divorce and child custody trends, positioning partners as local experts and building credibility with solicitor referral networks.
— Emma T.
Managing Partner, Family Law
Read the full case study →BEFORE → AFTER
Monthly case enquiries sourced from digital channels · BEFORE
4–6 (website only, poor SEO)
Monthly case enquiries sourced from digital channels · AFTER
42–48 (35–40% from social, 60–65% from improved web + SEO)
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Social Media has ever made sense to them.
From audit to measurable growth, step by step
Within 16–20 weeks, your law firm will have a predictable social media engine generating qualified case enquiries, improved local search visibility, and a community of engaged prospects and referral partners. You'll reduce reliance on expensive Google Ads and build long-term brand authority that compounds over time.
Audit & Strategy Foundation
We map your current social presence, analyse your 3–5 strongest competitors in Manchester's legal market, and identify which practice areas (family law, commercial, litigation, etc.) have untapped social demand. We assess your audience—existing clients, referral partners, prospects—and define which platforms matter most for your firm's growth.
Content & Community Blueprint
We design a content calendar that alternates between thought leadership (case law insights, legal trends), client success stories (anonymised case outcomes), and community-building posts (firm culture, team expertise, local Manchester involvement). Every post is structured to trigger saves, shares, and comments—the signals that boost rankings.
Platform Setup & Profile Optimisation
We audit and refresh your LinkedIn company page, Instagram business profile, and Facebook presence. We optimise bios, link-outs, call-to-action buttons, and practitioner profiles so every platform funnels intent into your CRM. We implement UTM tracking so you measure which posts drive actual enquiries.
Content Execution & Paid Amplification
We create and publish high-quality content weekly—video testimonials, infographics, carousel posts, and articles—designed for your audience and practice areas. We run targeted paid campaigns (£300–800/month) to reach warm prospects in Manchester and surrounding areas. Every campaign is tested and refined based on enquiry data, not just engagement vanity metrics.
Measurement, Refinement & Scale
We track which content types, posting times, and campaign angles drive the highest-quality enquiries. We analyse which prospects from social convert into retained clients (lifetime value) and double down on those audience segments. We identify upsell and cross-sell opportunities based on social engagement patterns.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Manchester law firms brand
The median law firms client after 6 months
A free, compliance-approved guide to building social media authority without risking client confidentiality or damaging your firm's reputation. Based on real results from 20+ Manchester law practices.
Median result across 12 law firms Social Media case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“We were posting every day with zero strategy. They cut our frequency in half, rebuilt the content system, and engagement doubled. More isn't always better.”
Tara N.
Head of Marketing · Food & Beverage, $4M revenue
“Instagram was an afterthought. It's now our second-highest revenue channel after word-of-mouth. I didn't think social could actually drive B2C revenue at this scale.”
Ben H.
CEO · Retail Brand, $7M revenue
“The content calendar process changed how our whole team thinks about marketing. We're telling a story now — not just filling a grid to look active.”
Cora M.
Brand Director · Lifestyle Brand
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
Aren't there compliance and confidentiality risks with law firms on social media?
Yes—but only if you post without a strategy. We provide a compliance-approved playbook that covers anonymisation, client consent (where needed), avoiding legal advice online, and SRA/bar association guidelines. We help you share case outcomes, firm culture, and expertise without breaching confidentiality. Many law firms do this successfully; those that struggle usually have no framework.
How long before we see actual case enquiries, not just 'likes'?
Most clients see their first social-sourced enquiries within 6–8 weeks if they have existing brand awareness. Newer practices or those with zero social presence may take 12–16 weeks to build momentum. This is why we focus on content consistency and audience-building, not viral posts. Enquiry quality improves as your audience matures.
We've tried social media before (internally or with another agency). Why would this be different?
Most failed attempts lack strategy or measurement. Firms post content without a defined target audience, consistent messaging, or conversion intent. We start with a detailed audit, competitive analysis, and audience definition. We treat social like a sales channel, not a marketing exercise. We measure enquiries and cases closed, not post impressions. That clarity transforms results.
What's the monthly investment, and can we scale up or down?
Our standard retainer for Manchester law firms is £2,000–4,500/month depending on scope (content creation, paid media, community management). This typically includes 8–12 posts/week across platforms, monthly paid campaign budget (£300–800), strategy reviews, and reporting. You can scale up (more content, larger ad budget) or adjust if circumstances change. No long-term lock-in; 90-day initial commitment.
Do you manage our social accounts, or do we maintain control?
We do both. We can create content and schedule posts on your accounts (you grant us access), or you can do it yourself using our calendar and templates. Most clients prefer us to manage day-to-day posting and engagement so their team stays focused on legal work. We provide training so your team can step in if needed. Full transparency and control—you see everything before it posts.
FREE · NO COMMITMENT · 48HR TURNAROUND
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