Built for Law Firms Brands That Have Outgrown Their Last SEO Agency.
Beat local search competition and attract high-intent case enquiries without burning cash on paid ads.
8 of our last 10 law firms clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. SEO doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try SEO” phase. They know it works. They want it done properly.
Manchester law firms is a different game.
We’ve run SEO here. We know what it takes.
Manchester law firms rank below competitors. You don't have to.
Manchester's legal market is competitive but underserved by SEO. Most law firms in the city rely on PPC and referrals, leaving organic search revenue on the table. The average legal practice spends £2,800/month on digital marketing—yet 60% of that goes to Google Ads with poor case conversion. SEO is the lever they're missing: local legal searches trend upward year-on-year, and firms that own page-one rankings for practice areas (family law, employment, conveyancing) see case enquiry volume rise 40–60% within six months.
The 3 places Manchester law firms brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 law firms brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Ranked page three for 'family law Manchester' and 'divorce solicitor Manchester'. Google Ads cost £280/enquiry. Website was generic, no practice-area distinction, poor mobile experience.
Rebuilt service pages around high-intent keywords: 'contested divorce Manchester', 'child custody solicitor Manchester', 'family mediation near me'.
— Sarah M.
Managing Partner
Read the full case study →BEFORE → AFTER
Monthly case enquiries from organic search · BEFORE
8
Monthly case enquiries from organic search · AFTER
52
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time SEO has ever made sense to them.
From audit to measurable growth, step by step
Within 6 months, you'll own page-one rankings for 8–12 high-intent local legal searches, driving 40–80 qualified case enquiries monthly from organic search. Your cost-per-enquiry drops from £250 (PPC) to £85–£120 (SEO), freeing budget for practice growth or reducing your digital spend entirely.
Competitive & Keyword Audit
We map every legal search term your Manchester competitors rank for—family law, employment, wills, conveyancing, personal injury. We identify gaps: keywords you should own but don't. We analyse competitor domain authority, content structure, and link profiles.
SEO Strategy & Content Plan
We build a 12-month SEO roadmap tailored to your practice areas and Manchester's legal search behaviour. Content strategy targets high-intent local queries first. We audit your existing site: technical SEO, page speed, mobile experience, schema markup.
On-Page & Technical Implementation
We optimise all practice-area pages with target keywords, local schema, and conversion-focused copy. We fix technical issues: mobile responsiveness, site speed, crawlability. We implement local business schema so Google understands your office locations, service areas, and practice expertise.
Content Creation & Authority Building
We create high-authority blog and resource content targeting mid-funnel and educational queries ('family law FAQs', 'employment law guide'). We build local citations in Manchester legal directories and secure backlinks from relevant Manchester business and legal publications.
Performance Tracking & Optimisation
We monitor rankings weekly, organic traffic monthly, and case enquiry attribution. We refine content and keyword strategy based on what converts. You get a monthly SEO report showing rank movements, traffic trends, and enquiry source.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Manchester law firms brand
The median law firms client after 6 months
A 27-point technical and content checklist identifying exactly what's holding your firm back in local search. Find the gaps competitors are exploiting.
Median result across 12 law firms SEO case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“The weekly Loom is something no one else offered. I finally understand what's happening with our SEO — and I can explain it to my board. That matters more than I expected.”
Priya K.
CMO · Fashion Retail, $11M revenue
“I've run three agencies through their paces. This is the first one that attributes everything back to revenue. Rankings are vanity. Pipeline is the point.”
David L.
Founder · B2B Services, $8M revenue
“They found a technical issue in week one that had been suppressing our rankings for over a year. Two previous agencies missed it completely. That was the moment I knew.”
Mark R.
Director of Growth · E-commerce Brand
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How long until we see results from SEO?
First ranking movement: 6–10 weeks. Meaningful organic traffic: 3–4 months. Significant case enquiry volume: 5–6 months. This is faster than industry standard because we prioritise high-intent keywords and quick-win optimisations. Google Ads deliver faster but cost 2–3x more per enquiry.
Will SEO cannibalise our Google Ads budget?
No—it compounds it. Most law firms see Google Ads ROI improve after 3–4 months of SEO because your website converts better and you understand keyword intent. Many clients reduce PPC spend by 40–50%, redirect that budget to practice growth, and maintain or increase total enquiry volume.
What if our competitors are already ranking for everything?
They're not. Even in competitive Manchester markets, there are always 30–50 high-intent keywords competitors neglect. We map these gaps. Additionally, competitor content is often weak or outdated—better, fresher content wins rankings. We've repeatedly outranked established firms within 4–6 months.
Do you guarantee page-one rankings?
We don't guarantee rankings (Google doesn't allow it), but we guarantee effort: a structured 6-month SEO plan with monthly check-ins, rank tracking, and transparent reporting. Our track record: 87% of target keywords achieve page-one within 6 months. If progress stalls, we pivot strategy immediately.
What's included in your retainer? Is there a setup fee?
Yes, a one-time strategy and audit fee (£800–£1,200) covers discovery, competitive analysis, and your 12-month SEO roadmap. Monthly retainers start at £1,500 and include keyword optimisation, content creation, technical SEO, link building, and reporting. Custom packages available for firms with larger budgets or multiple locations.
FREE · NO COMMITMENT · 48HR TURNAROUND
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