Built for Law Firms Brands That Have Outgrown Their Last SEO Agency.
Most law firms in your area aren't optimised for local search. We fix that. Rank higher. Get found. Grow faster.
8 of our last 10 law firms clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. SEO doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try SEO” phase. They know it works. They want it done properly.
Birmingham law firms is a different game.
We’ve run SEO here. We know what it takes.
Birmingham law firms rank below competitors. Here's why.
Birmingham's legal market is increasingly digital-first. Potential clients search 'solicitor near me' and 'family law Birmingham' before picking up the phone. But most law firms compete on brand alone, ignoring SEO entirely. This creates an opportunity: your competitors are spending £2,400+ monthly on generic digital marketing while their websites don't rank. Local SEO in Birmingham's legal sector is underexploited—which means first-mover advantage is yours.
The 3 places Birmingham law firms brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 law firms brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Ranked position 7–9 for 'family solicitor Birmingham' and 'divorce lawyer near me'. Competitors with smaller teams ranked higher. Their £2,000/month Google Ads spend was delivering only 180 clicks/month at £11 CPC. Website had no location pages and thin content.
Created 8 location-specific landing pages (Brindleyplace, Digbeth, city centre, surrounding postcodes) with unique case studies and testimonials
— Sarah M.
Managing Partner, Family Law Practice
Read the full case study →BEFORE → AFTER
Monthly Legal Enquiries from Organic Search · BEFORE
8–12
Monthly Legal Enquiries from Organic Search · AFTER
48–55
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time SEO has ever made sense to them.
From audit to measurable growth, step by step
After 6 months, your law firm typically ranks #1–3 for 15–25 local keywords, organic traffic increases 180–250%, and enquiry volume grows by 40–65%. Most clients report ROI of 4:1 by month 8.
SEO Audit & Competitor Analysis
We analyse your current rankings, technical health, and backlink profile. We map what your top 5 Birmingham competitors rank for—and find the gaps you can exploit. This includes local search visibility across Google Business Profile, Maps, and organic results.
Keyword Strategy & Local Optimisation
We identify high-intent, low-competition keywords specific to your practice areas and Birmingham locality (e.g., 'family solicitor Digbeth', 'employment law advice Birmingham'). We optimise your Google Business Profile and create location-specific landing pages.
On-Page & Technical SEO Implementation
We restructure your site architecture, add schema markup (LocalBusiness, FAQPage, Attorney), optimise meta titles/descriptions, and improve page speed. Each practice-area page targets a specific keyword cluster with case studies and client testimonials.
Content & Link Building
We create SEO-optimised content (blog posts, guides, FAQs) that answer client questions and earn local backlinks. We pitch local press, industry directories, and law associations in the Midlands to build authority and referral domains.
Monitoring, Reporting & Optimisation
We track rankings, organic traffic, and enquiry volume weekly. Monthly reports show progress against benchmarks. We continuously refine based on performance—pivoting strategy if a keyword isn't converting, scaling what works.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Birmingham law firms brand
The median law firms client after 6 months
A 27-point checklist covering technical SEO, local optimisation, and on-page tactics specific to law firms in Birmingham. Use it to audit your current site and identify quick wins.
Median result across 12 law firms SEO case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“The weekly Loom is something no one else offered. I finally understand what's happening with our SEO — and I can explain it to my board. That matters more than I expected.”
Priya K.
CMO · Fashion Retail, $11M revenue
“I've run three agencies through their paces. This is the first one that attributes everything back to revenue. Rankings are vanity. Pipeline is the point.”
David L.
Founder · B2B Services, $8M revenue
“They found a technical issue in week one that had been suppressing our rankings for over a year. Two previous agencies missed it completely. That was the moment I knew.”
Mark R.
Director of Growth · E-commerce Brand
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How long before we see results?
Most law firms see first page rankings for 3–5 keywords within 8–12 weeks. Significant traffic increases (100%+) typically occur by month 4–5. Enquiry volume growth depends on your baseline traffic and conversion rate, but we often see 15–25% monthly increases after month 3. SEO is not overnight—it's predictable growth.
What if we're already paying for Google Ads? Should we switch?
No. SEO and Ads complement each other. Many of our clients run both. However, after SEO gains traction (months 4–6), they reduce ad spend by 50–70% because organic is delivering more leads at lower cost. Think of it as a transition: Ads fund your initial growth; SEO becomes your sustainable, long-term lead source.
How much does SEO cost for a law firm?
Our law firm retainers range from £1,200–£3,500/month depending on scope (local SEO only vs. full content + link building). Most clients invest £2,000–£2,800/month. ROI is typically 4–6:1 by month 8, meaning if you invest £2,000/month, you see £8,000–£12,000 in additional revenue from SEO-driven enquiries.
Do you guarantee #1 rankings?
No credible agency guarantees rankings—Google's algorithm changes quarterly. What we guarantee: a data-driven strategy, transparent reporting, and measurable progress toward your targets. We aim for top 3 positions for your highest-intent keywords and will show you exactly why we do (or don't) achieve it each month.
Can you help us rank for multiple practice areas (family law, employment law, etc.)?
Yes. Multi-practice law firms require a more sophisticated site structure. We build pillar pages and content clusters for each practice area, ensuring Google understands your expertise. This actually improves your chances of ranking for multiple keyword sets. Budget scales with complexity—typically +£400–£600/month for 3+ practice areas.
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