Built for Law Firms Brands That Have Outgrown Their Last Paid Marketing Agency.
Inefficient Google Ads targeting means you're paying for clicks that don't convert. We fix that.
8 of our last 10 law firms clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Paid Marketing doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Paid Marketing” phase. They know it works. They want it done properly.
Birmingham law firms is a different game.
We’ve run Paid Marketing here. We know what it takes.
Your ad spend is leaking. Birmingham law firms lose £12k annually.
Birmingham's legal market is hyper-competitive. With 68,000 SMBs in the metro competing for visibility, law firms are paying £85–£220 per lead through generic paid campaigns. Most firms in Digbeth and Brindleyplace overspend on broad keywords and under-invest in conversion optimisation. The firms winning are those running localised, intent-driven Google Ads paired with landing pages built for case enquiries—not vanity metrics.
The 3 places Birmingham law firms brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 law firms brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Generic ads competing on price. Landing page didn't mention redundancy, unfair dismissal, or whistleblowing cases. CPL was £198 but only 8% converted to actual enquiries. They had no idea which ads were driving real cases.
Rebuilt Google Ads into 5 intent-driven campaigns: redundancy, unfair dismissal, whistleblowing, settlement agreements, and tribunal support.
— Sarah M.
Managing Partner
Read the full case study →BEFORE → AFTER
Monthly case enquiries · BEFORE
12–14
Monthly case enquiries · AFTER
26–28
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Paid Marketing has ever made sense to them.
From audit to measurable growth, step by step
You'll reduce cost-per-lead by 35–50%, increase landing page conversion rates by 3–5x, and finally know exactly what each case enquiry costs. Your ad spend becomes predictable. Your margins improve. Growth becomes scalable.
Audit & Strategy
We analyse your existing Google Ads, landing pages, and conversion funnel. We identify where prospects drop off and why. For Birmingham law firms, this means mapping your local search landscape, competitor bidding patterns, and your current cost-per-case.
Campaign Restructure
We rebuild your Google Ads account with intent-driven keyword clusters, location-specific ad groups, and case-type segmentation. Each ad speaks directly to a legal need (family law, commercial disputes, employment claims) rather than generic 'solicitor' messaging.
Landing Page Optimisation
We audit or rebuild your conversion pages to eliminate friction. Clear CTAs, case type filters, fee transparency, testimonials, and local trust signals (Birmingham bar association, client reviews). Every page has one job: get the enquiry form filled.
Testing & Refinement
We run continuous A/B tests on ad creative, landing page layouts, and audience segments. Weekly optimisation cycles mean your CPL drops fast. By week 6–8, we're seeing 20–40% improvements in conversion rate and cost efficiency.
Scale & Handoff
Once we've proven the model, we scale budget to high-performing campaigns and train your team (or keep us managing). You now have a predictable cost-per-case and a playbook for sustainable growth in Birmingham's competitive legal market.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Birmingham law firms brand
The median law firms client after 6 months
We'll analyse your Google Ads, landing pages, and conversion funnel to identify exactly where budget is leaking and how much you could save.
Median result across 12 law firms Paid Marketing case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“Finally, an agency that talks about margin, not clicks. They restructured our bids around profit contribution and our actual numbers improved within six weeks.”
Tom B.
Founder · E-commerce, $5M revenue
“Google Ads was our biggest cost centre. It's now our highest-margin acquisition channel. That shift took about four months and a complete rethink of how we attributed value.”
Lisa W.
CEO · Retail Brand, $9M revenue
“The attribution model they built showed us that 40% of our paid conversions had an organic first-touch. We restructured the whole channel mix based on that one insight.”
Chris M.
CMO · Finance Brand
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How is this different from just hiring a Google Ads specialist?
A Google Ads specialist optimises bidding and keywords. We redesign your entire funnel—ads, landing pages, conversion tracking, and testing framework. Most law firms' problems aren't bid-related; they're conversion-related. We fix the root cause, not the symptom.
What if our budget is only £1,200–£1,500/month?
Perfect fit. Smaller budgets require smarter targeting. We focus on high-intent, lower-competition keywords and case-type segmentation. Your CPL actually drops faster because we're eliminating waste. Many of our best clients started at £1,200/month.
Do you manage the ads, or do we?
Both options. We can manage your account full-time (white-label or co-branded) or hand off a restructured, optimised account with a playbook for your team. Most law firms prefer us to manage ongoing—it's £500–£1,200/month depending on complexity—and they focus on cases.
What's your minimum engagement?
3 months. This is the minimum time to audit, restructure, test, and prove ROI. Anything shorter and you won't see true performance. We're confident in 90 days. After that, month-to-month is fine.
How do you track actual case enquiries, not just form fills?
We integrate your Google Ads with your CRM or practice management software (if available). If not, we set up conversion tracking based on your defined 'case enquiry' event. We then survey your team monthly on which leads actually became cases, so we measure real ROI, not vanity metrics.
FREE · NO COMMITMENT · 48HR TURNAROUND