Built for Law Firms Brands That Have Outgrown Their Last Social Media Agency.
Most Birmingham law firms post content but don't convert it into enquiries. We fix that with community-first strategy.
8 of our last 10 law firms clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Social Media doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Social Media” phase. They know it works. They want it done properly.
Birmingham law firms is a different game.
We’ve run Social Media here. We know what it takes.
Social media isn't getting your law firm cases in Birmingham
Birmingham's legal market is fragmented across ~2,400 practising firms competing for local search visibility. Social media adoption among law firms remains low compared to other professional services—most treat it as a compliance checkbox rather than a lead generation engine. The firms winning cases are the ones building trusted communities on LinkedIn, Instagram, and YouTube before prospects ever visit their website. Cost-per-lead via paid social averages £120–£280, but organic community strategies cut that by 60% within 6 months.
The 3 places Birmingham law firms brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 law firms brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Google Ads for employment law keywords cost £65–£95 per click in Birmingham. Despite spending £4,500/month, they were acquiring cases at £280 each. Social media presence was minimal—dormant LinkedIn, no YouTube strategy.
Built a LinkedIn thought leadership strategy around employment law trends (IR35, gender pay gap reporting, post-Brexit employment rights) with weekly posts from partners.
— Sarah M.
Senior Partner
Read the full case study →BEFORE → AFTER
Monthly Case Enquiries (Paid Channels) · BEFORE
16–18 enquiries from Google Ads (£280 each)
Monthly Case Enquiries (Paid Channels) · AFTER
32–35 enquiries from combined social + Google Ads (£118 average)
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Social Media has ever made sense to them.
From audit to measurable growth, step by step
Within 6 months, you'll have a repeatable social media engine generating qualified enquiries at 40–60% lower cost than paid ads alone. Your firm becomes the visible, trusted choice in your practice areas across Birmingham—and prospects enquire before you ever chase them.
Social Audit & Strategy
We audit your existing social presence, competitor activity, and audience insights specific to Birmingham's legal market. We identify which practice areas have highest social demand (family law, employment, civil litigation, etc.) and map your ideal client persona.
Content Framework Build
We create a 90-day content calendar mixing case studies, thought leadership, client testimonials, and educational content. Each post is designed to convert, not just inform. We focus on LinkedIn and YouTube as primary channels for law firms.
Community Building Setup
We set up engagement systems: monitoring, response templates, and community guidelines. We identify micro-influencers and complementary professionals in Birmingham (accountants, HR consultants, etc.) to co-create content and amplify reach.
Paid Social Activation
We launch targeted paid campaigns on LinkedIn and YouTube, focusing on high-intent audiences: business owners, HR directors, and individuals in your target practice areas. We use case studies and testimonials as primary creative assets.
Measurement & Optimization
We establish dashboards tracking enquiries, cost-per-lead, engagement, and conversion rate. Monthly optimizations refine targeting, creative, and posting strategy based on live performance data.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Birmingham law firms brand
The median law firms client after 6 months
A free, customized 8-page report showing how your firm stacks against local competitors, which social channels will generate the most enquiries for your practice, and your 90-day action plan to dominate social.
Median result across 12 law firms Social Media case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“We were posting every day with zero strategy. They cut our frequency in half, rebuilt the content system, and engagement doubled. More isn't always better.”
Tara N.
Head of Marketing · Food & Beverage, $4M revenue
“Instagram was an afterthought. It's now our second-highest revenue channel after word-of-mouth. I didn't think social could actually drive B2C revenue at this scale.”
Ben H.
CEO · Retail Brand, $7M revenue
“The content calendar process changed how our whole team thinks about marketing. We're telling a story now — not just filling a grid to look active.”
Cora M.
Brand Director · Lifestyle Brand
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How long before we see enquiries from social media?
Typically 4–8 weeks for organic social to generate meaningful engagement; 2–3 weeks for paid campaigns. Full momentum (consistent, predictable lead flow) arrives by Month 4–6. Early results depend on how quickly you approve content and how strong your existing audience is.
Which social platforms matter most for law firms?
LinkedIn is the primary channel for most practice areas (business owners, HR, high-net-worth individuals). YouTube case studies come second (Google algorithm favors video). Instagram works for consumer-facing practice areas (family law, personal injury). We recommend a LinkedIn + YouTube foundation with Instagram as a secondary channel if your practice supports it.
Do you manage our social accounts or teach us?
We do both. Our 'done-with-you' model means your team learns the strategy while we execute content creation, posting, monitoring, and optimization. By Month 6, you'll have the playbook and team skills to maintain momentum independently—or you stay with us for ongoing growth.
What if we're already on social but not seeing results?
Most law firms post sporadically without a conversion strategy. We audit your current presence, identify gaps (missing case studies, weak CTAs, no engagement system), and rebuild around a lead-focused framework. Often, 3–4 small changes unlock 3–5x better results.
How much does this cost compared to Google Ads?
Social media strategy and content creation typically ranges £1,200–£3,500/month depending on scope (organic only, paid ads, video production). When combined with paid social, your cost-per-lead often drops 40–60% vs. search ads alone—so total marketing spend stays the same or decreases while enquiries increase.
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